\nTopul consumatorilor fideli comenzilor online de m\u00e2ncare \u00een 2016 este condus de bucure\u015fteni, urma\u0163i de clujeni \u015fi timi\u015foreni. Conform foodpanda, aproximativ 81% din totalul comenzilor online de m\u00e2ncare \u00eenregistrate \u00een 2016 au provenit din Capital\u0103, peste 11% din Cluj-Napoca \u015fi aproape 3% din Timi\u015foara. Valoarea medie a comenzilor de mancare a r\u0103mas relativ asem\u0103n\u0103toare cu cea din 2015, situ\u00e2ndu-se la circa 56 de lei.<\/p>\n
\n\u00cen ceea ce prive\u015fte preferin\u0163ele culinare ale rom\u00e2nilor care comand\u0103 online, cele mai solicitate preparate au fost cele din buc\u0103t\u0103ria rom\u00e2neasc\u0103, chinezeasc\u0103 \u015fi de tip fast-food. Astfel c\u0103, ciorba de v\u0103cu\u0163\u0103, noodles cu pui, pache\u0163elele de prim\u0103var\u0103 \u015fi pizza au fost preparatele preferatele ale anului 2016.<\/p>\n
\n\u201eCampaniile de marketing, reducerile consistente derulate constant, dar \u015fi introducerea livr\u0103rilor \u00een timpul nop\u0163ii, \u00een Capital\u0103, sunt principalii factori care stau la baza cre\u015fterii num\u0103rului de comenzi \u00een 2016. Dac\u0103 ne uit\u0103m \u015fi la experien\u0163a anilor anteriori vizavi de comportamentul consumatorului online, credem c\u0103 trendul ascensiv se va men\u0163ine \u00een 2017\u201d, declar\u0103 Radu B\u0103l\u0103ceanu, Country Manager foodpanda Rom\u00e2nia. <\/p>\n
\nPotrivit acestuia, cele mai multe comenzi de pe platform\u0103 s-au \u00eenregistrat seara, \u00een intervalul orar 19:30 \u015fi 20:30. Din totalul comenzilor plasate pe platforma foodpanda.ro la nivel na\u0163ional, aproximativ 23% dintre acestea au fost achitate de c\u0103tre rom\u00e2ni cu cardul, restul opt\u00e2nd pentru posibilitatea de plat\u0103 cu cash.<\/p>\n
\nDatele centralizate de companie arat\u0103 c\u0103, \u00een 2016, aplica\u0163ia mobil\u0103 a generat aproximativ jum\u0103tate dintre comenzile online de m\u00e2ncare de la nivel na\u0163ional. Cea mai mare comand\u0103 \u00eenregistrat\u0103 de platform\u0103 \u00een 2016 s-a ridicat la 4.435 de lei, cu adresa de livrare \u00een zona de nord a Bucure\u015ftiului, B\u0103neasa.<\/p>\n","protected":false},"excerpt":{"rendered":"
Foodpanda.ro, cea mai mare platform\u0103 de food ordering din Rom\u00e2nia, a \u00eenregistrat, \u00een 2016, o cre\u015ftere a num\u0103rului de comenzi cu 57%, comparativ cu anul precedent. Potrivit reprezentan\u0163ilor companiei, cele mai solicitate preparate de c\u0103tre rom\u00e2ni au fost cele din buc\u0103t\u0103ria rom\u00e2neasc\u0103, chinezeasc\u0103 \u015fi de tip fast-food. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[224,15738,5607,7426,9597,8505,272,5238,246,11196,22346,11597,22136,539,450,32776,9789,173,98,8924,7630],"class_list":["post-143199","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucatarie","tag-bucuresteni","tag-capitala","tag-cluj","tag-cluj-napoca","tag-comenzi","tag-companie","tag-consumatori","tag-crestere","tag-fast-food","tag-inregistrare","tag-mancare","tag-national","tag-online","tag-platforma","tag-provenienta","tag-reprezentanti","tag-romani","tag-romania","tag-timisoara","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143199"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143199\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}