\n <\/p>\n
\n\u201eAm asistat anul trecut la o cre\u015ftere semnificativ\u0103 a pie\u0163ei de electrocasnice din Rom\u00e2nia, cu focus pe segmentul premium, deci exist\u0103 deja o tendin\u0163\u0103 \u00een privin\u0163a clien\u0163ilor de a se orienta c\u0103tre gama premium. Clien\u0163ii apreciaz\u0103 calitatea aparaturii electrocasnice c\u0103reia i se acord\u0103 tot mai mult\u0103 importan\u0163\u0103 \u015fi \u00eencep s\u0103 \u00een\u0163eleag\u0103 de ce calitatea cost\u0103 \u015fi care sunt avantajele unor astfel de produse\u201d, a declarat Loredana Butnaru, director Miele Rom\u00e2nia.<\/p>\n
\nCea mai important\u0103 investi\u0163ie din 2016 \u00een Rom\u00e2nia a fost reprezentat\u0103 de inaugurarea magazinului Miele Point \u00een Bucure\u015fti, pe Calea Doroban\u0163i. Scopul investi\u0163iei de 100.000 de euro a fost de a oferi o accesibilitate mai bun\u0103 clien\u0163ilor Miele. Astfel, la finalul anului trecut, num\u0103rul total de magazine exclusive Miele din Rom\u00e2nia a ajuns la \u015fapte, \u00een cadrul acestora fiind comercializate doar produsele brandului. Investi\u0163iile \u00een dezvoltarea re\u0163elei de magazine vor continua \u015fi \u00een acest an. <\/p>\n
\nPe l\u00e2ng\u0103 majorarea volumului de v\u00e2nz\u0103ri pe produse electrocasnice, \u00een 2016 detergen\u0163ii \u015fi produsele de \u00eentre\u0163inere din gama Miele au \u00eenregistrat o cre\u015ftere semnificativ\u0103.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Miele a \u00eenregistrat o cre\u015ftere a v\u00e2nz\u0103rilor de 56% pe pia\u0163a din Rom\u00e2nia, \u00een 2016, comparativ cu 2015. Anul trecut, compania a realizat o cifr\u0103 de afaceri de 24,5 milioane de lei, iar categoriile de produse cu cele mai bune v\u00e2nz\u0103ri au fost aspiratoarele (aproximativ 6.000 de unit\u0103\u0163i), ma\u015finile de sp\u0103lat rufe \u015fi usc\u0103toarele (peste 2.000 de unit\u0103\u0163i) \u015fi ma\u015finile de sp\u0103lat vase.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[388,246,7144,5255,7541,98,24193,7212],"class_list":["post-142736","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cifra-de-afaceri","tag-crestere","tag-electrocasnice","tag-masini","tag-produse","tag-romania","tag-trecut","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142736"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142736\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}