{"id":142668,"date":"2017-01-29T08:05:00","date_gmt":"2017-01-29T08:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=142668"},"modified":"2017-01-29T08:05:00","modified_gmt":"2017-01-29T08:05:00","slug":"multinationalele-trebuie-sa-treaca-de-la-consumatori-de-forta-de-munca-din-care-au-trait-doua-decenii-fara-sa-plateasca-nimic-la-investitori-in-forta-de-munca-daca-vor-sa-aiba-angajati-mai-buni-si","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=142668","title":{"rendered":"Multina\u0163ionalele trebuie s\u0103 treac\u0103 de la consumatori de for\u0163\u0103 de munc\u0103, din care au tr\u0103it dou\u0103 decenii f\u0103r\u0103 s\u0103 pl\u0103teasc\u0103 nimic, la investitori \u00een for\u0163\u0103 de munc\u0103, dac\u0103 vor s\u0103 aib\u0103 angaja\u0163i mai buni \u015fi mai bine preg\u0103ti\u0163i"},"content":{"rendered":"<p>\nTimp de 20 de ani, investitorii care au venit \u00een Rom\u00e2nia, multina\u0163ionalele \u015fi firmele rom\u00e2ne\u015fti care s-au \u00eenfiin\u0163at \u00een anii \u201990 sau la \u00eenceputul anilor 2000, au beneficiat de angaja\u0163i mai bine preg\u0103ti\u0163i sau care aveau o dorin\u0163\u0103 mai mare de a \u00eenv\u0103\u0163a \u015fi de a face lucruri.<\/p>\n<p>\nInvesti\u0163ia \u00een angaja\u0163i s-a f\u0103cut mai mult la nivel de management \u015fi poate, ca o excep\u0163ie, \u00een cei din nivelul doi. \u00cen rest, companiile nu au investit \u00een personal, consider\u00e2nd c\u0103 este o cheltuial\u0103 de care se pot lipsi \u015fi oricum fiecare \u00eenva\u0163\u0103 de la fiecare, ca o obliga\u0163ie de serviciu. \u00cen consecin\u0163\u0103, aceste companii au fost \u00een pozi\u0163ia de consumator de for\u0163\u0103 de munc\u0103, pentru care au pl\u0103tit numai un salariu \u015fi poate un bonus.<\/p>\n<div>\n<a href=\"http:\/\/www.zf.ro\/companii\/zf-live-corina-gonteanu-manpowergroup-romania-ocupa-locul-trei-la-nivel-global-in-clasamentul-tarilor-in-care-angajatorii-intampina-dificultati-in-ocuparea-posturilor-16063348\" target=\"_blank\"><span style=\"color:#ff0000;\"><span style=\"font-size:16px;\"><strong>ZF Live. Corina Gonteanu, ManpowerGroup: Rom\u00e2nia ocup\u0103 locul trei la nivel global \u00een clasamentul \u0163\u0103rilor \u00een care angajatorii \u00eent\u00e2mpin\u0103 dificult\u0103\u0163i \u00een ocuparea posturilor<\/strong><\/span><\/span><\/a><\/div>\n<div>\n&nbsp;<\/div>\n<p>\n\u00cen ultimii ani, multe companii s-au trezit \u00een situa\u0163ia de a c\u0103uta personal, de a schimba liniile, poate de a \u00eenlocui oamenii \u015fi nu au cu cine. Directorii generali \u015fi de HR se pl\u00e2ng c\u0103 noile genera\u0163ii sunt slab preg\u0103tite, nu mor la munc\u0103, nu vor s\u0103 perfec\u0163ioneze singuri \u015fi, mai mult dec\u00e2t at\u00e2t, cost\u0103 mult.<\/p>\n<p>\n\u00cen anii \u201990 \u015fi la \u00eenceputul anilor 2000, pentru cei care aveau 20-30 de ani nu erau foarte multe alternative de job bune. De aceea, mul\u0163i \u00eencercau s\u0103-\u015fi \u0163in\u0103 pozi\u0163ia, prin munc\u0103 mult\u0103, energie \u015fi determinare \u015fi, \u00een final, prin rezultate. Dac\u0103 o firm\u0103 \u00ee\u0163i oferea ma\u015fin\u0103 de la serviciu \u015fi abonament la sal\u0103, era realizarea suprem\u0103.<\/p>\n<p>\nAcum nu se mai \u00eent\u00e2mpl\u0103 a\u015fa. Noile genera\u0163ii au de unde alege, salariile de intrare sunt mai mari, iar preten\u0163iile de la companie mai ridicate. Oamenii se uit\u0103 unde sunt amplasate birourile, c\u00e2t de colorate sunt mesele, unde este cafet\u0103rie \u015fi c\u00e2te feluri de m\u00e2ncare se ofer\u0103 \u00een fiecare zi; acum 20 de ani, dac\u0103 firma \u00ee\u0163i d\u0103dea un sandvi\u015f erai superfericit, acum, dac\u0103 nu ai 10 feluri de m\u00e2ncare pe zi, cafet\u0103ria este considerat\u0103 proast\u0103.<\/p>\n<p>\nCompaniile sunt obligate acum s\u0103 pun\u0103 mai mul\u0163i bani pe mas\u0103 pentru preg\u0103tirea angaja\u0163ilor, \u00een sediu, \u00een marketingul de a atrage noi oameni, \u00een imaginea pe care o au \u00een societate \u015fi \u00een ora\u015f. Asta \u00eenseamn\u0103 o cheltuial\u0103, o investi\u0163ie pe care trebuie s\u0103 o fac\u0103 \u015fi c\u0103reia trebuie s\u0103-i g\u0103seasc\u0103 un ROI \u2013 return on investment (rat\u0103 de recuperare a investi\u0163iei).<br \/>\nTeam buildingurile, unde ideea central\u0103 din mintea angaja\u0163ilor este partea de petrecere, b\u0103utur\u0103 \u015fi \u201eag\u0103\u0163at\u201c, sunt bune, dar la finalul trimestrului partea de ROI nu prea se vede.<\/p>\n<p>\nP\u00e2n\u0103 acum, prima linie de management era trimis\u0103 la MBA, la cursuri de preg\u0103tire \u00een leadership, financiar, marketing, v\u00e2nz\u0103ri, dar mai jos nu se \u00eent\u00e2mpla nimic. Dac\u0103 schimbai directorul, nu aveai pe cine s\u0103 pui \u00een loc din intern, pentru c\u0103 nimeni nu-\u015fi b\u0103tuse capul cu preg\u0103tirea e\u015falonului doi sau trei. Era o cheltuial\u0103 inutil\u0103. Mai mult dec\u00e2t at\u00e2t, de ce s\u0103 investe\u015fti \u00een cineva care poate s\u0103 plece peste o s\u0103pt\u0103m\u00e2n\u0103 la concuren\u0163\u0103 gata preg\u0103tit? Mul\u0163i g\u00e2ndesc a\u015fa.<\/p>\n<p>\nCea mai mare problem\u0103 pe care o \u00eent\u00e2mpin\u0103 firmele cu angaja\u0163ii, cei pe care \u00eei au, este legat\u0103 de leadership, de a conduce oameni, de a trece de la partea tehnic\u0103, de la un job clar trasat, la unul legat de managementul echipei \u015fi al oamenilor din subordine. Cel mai dificil lucru.<\/p>\n<p>\nDelegarea responsabilit\u0103\u0163ilor nu reprezint\u0103 o tr\u0103s\u0103tur\u0103 forte a rom\u00e2nilor, pe ideea de a nu preg\u0103ti pe cineva care \u201es\u0103-mi ia locul\u201c. Companiile, proprietarii, directorii generali s-au compl\u0103cut \u00een aceast\u0103 situa\u0163ie \u015fi odat\u0103 ce se schimb\u0103 genera\u0163iile se trezesc c\u0103 nu au pe cine s\u0103 pun\u0103 director de v\u00e2nz\u0103ri, director de marketing, director opera\u0163ional, director financiar \u015fi chiar director general.<\/p>\n<p>\nPo\u0163i s\u0103 rezolvi aceast\u0103 problem\u0103 \u201em\u00e2ine\u201c? Nu prea, a\u015fa c\u0103 multe companii sunt cr\u0103pate, g\u0103urite \u015fi nu \u0163in pasul cu economia sau cu tendin\u0163ele din propria industrie, cu concuren\u0163a. Pentru c\u0103 nu au oameni cu care s\u0103 lucreze.<br \/>\nCriza a t\u0103iat foarte multe pozi\u0163ii \u00een organigram\u0103; acum acest lucru se vede. Multe companii nu au dubluri pe posturi (\u00een special \u00een companiile rom\u00e2ne\u015fti), nu exist\u0103 rezerve \u015fi plecarea unui om se vede instantaneu, pentru c\u0103 pozi\u0163ia nu poate fi ocupat\u0103 peste noapte, ci \u00een s\u0103pt\u0103m\u00e2ni, dac\u0103 nu chiar luni.<\/p>\n<p>\nNu \u015ftiu c\u00e2te companii sunt preg\u0103tite \u015fi au bani s\u0103 investeasc\u0103 \u00een oameni, \u00een angaja\u0163i pentru a acoperi golurile profesionale \u015fi lipsa calit\u0103\u0163ilor de management. Din p\u0103cate, \u00een urm\u0103torul deceniu, nu lipsa resurselor financiare va fi principala problem\u0103 pentru companii, ci lipa resurselor umane preg\u0103tite. \u00centotdeauna, dup\u0103 ce consumi ceva, vine \u015fi nota de plat\u0103.<\/p>\n<p>\n<span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/opinii\/de-la-consumator-de-forta-de-munca-la-investitor-in-forta-de-munca-16094940\" target=\"_blank\"><span style=\"color:#ff0000;\"><strong>Acest articol a fost publicat prima oar\u0103 \u00een Business Magazin<\/strong><\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timp de 20 de ani, investitorii care au venit \u00een Rom\u00e2nia, multina\u0163ionalele \u015fi firmele rom\u00e2ne\u015fti care s-au \u00eenfiin\u0163at \u00een anii \u201990 sau la \u00eenceputul anilor 2000, au beneficiat de angaja\u0163i mai bine preg\u0103ti\u0163i sau care aveau o dorin\u0163\u0103 mai mare de a \u00eenv\u0103\u0163a \u015fi de a face lucruri. Investi\u0163ia \u00een angaja\u0163i s-a f\u0103cut mai mult [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,5064,201,246,452,7367,5616,13252,18620,7217,6266,6556,25574],"class_list":["post-142668","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-cheltuiala","tag-companii","tag-crestere","tag-director","tag-forta-de-munca","tag-investitie","tag-investitor","tag-lipsa","tag-management","tag-oameni","tag-personal","tag-pregatiri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142668"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142668\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}