{"id":142577,"date":"2017-01-26T15:31:05","date_gmt":"2017-01-26T15:31:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=142577"},"modified":"2017-01-26T15:31:05","modified_gmt":"2017-01-26T15:31:05","slug":"miscare-surpriza-mol-vrea-sa-si-transforme-jumatate-benzinarii-pana-la-finalul-anului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=142577","title":{"rendered":"Mi\u015fcare surpriz\u0103: MOL vrea s\u0103-\u015fi transforme jum\u0103tate benzin\u0103rii p\u00e2n\u0103 la finalul anului"},"content":{"rendered":"<p>\nTransformarea benzin\u0103riilor \u00een centre de servicii a devenit unul dintre cele mai puternice instrumente pentru cre\u015fterea v\u00e2nz\u0103rilor, \u00een contextul \u00een care pre\u0163ul sau calitatea carburan\u0163ilor nu mai sunt diferen\u0163iatori a\u015fa de puternici \u00eentre petroli\u015fti.<\/p>\n<p>\nMOL Rom\u00e2nia, filiala local\u0103 a grupului petrolier ungar MOL, al treilea cel mai puternic juc\u0103tor din pia\u0163a petrolier\u0103 local\u0103, spune c\u0103 p\u00e2n\u0103 la finalul acestui an vrea ca aproape 100 de benzin\u0103rii din re\u0163eaua proprie s\u0103 aib\u0103 implementat conceptul Fresh Corner. Acest concept este de fapt un magazin \u00een incinta sta\u0163iilor de unde clien\u0163ii pot cump\u0103ra br\u00e2nzeturi sau mezeluri, chiar dup\u0103 ce au f\u0103cut un plin de carburant.<\/p>\n<p>\nFresh Corner este un fel de magazin de proximitate din care clientul poate s\u0103-\u015fi fac\u0103 zilnic cump\u0103r\u0103turile. Astfel de \u201eidei\u201d fac parte dintr-un veritabil arsenal utilizat \u00een ultimii ani de companiile petroliere prin care acestea au \u00eencercat s\u0103 compenseze sc\u0103derea v\u00e2nz\u0103rilor \u00een volume, cauzat\u0103 de criz\u0103, prin transformarea sta\u0163iilor \u00een puncte de servicii.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/companii\/energie\/miscare-surpriza-mol-vrea-ca-jumatate-din-statii-sa-devina-benzinarii-supermarket-pana-la-finalul-anului-16121340\">Citi\u0163i continuarea pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOL vrea ca jum\u0103tate din sta\u0163ii s\u0103 devin\u0103 \u201ebenzin\u0103rii-supermarket\u201c p\u00e2n\u0103 la finalul anului<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7168,341,28182,7139,15,7404,6299,241,7212],"class_list":["post-142577","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-benzinarii","tag-carburanti","tag-miscare","tag-mol","tag-servicii","tag-supermarket","tag-surpriza","tag-transformare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142577"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142577\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}