\nCele trei variante Coca-Cola disponibile \u00een Rom\u00e2nia vor fi eviden\u0163iate la nivelul ambalajului.<\/p>\n
\n\u201eSuntem privilegia\u0163i pentru c\u0103 brand-ul Coca-Cola este unul dintre cele mai iubite din lume, \u00eens\u0103 consider\u0103m c\u0103 acest lucru ne responsabilizeaz\u0103, \u00een egal\u0103 m\u0103sur\u0103, s\u0103 le oferim consumatorilor posibilitatea de a face alegeri informate pentru ei \u015fi familiile lor\u201d, a declarat Nicoleta Eftimiu, director de marketing al Coca-Cola Rom\u00e2nia \u015fi Moldova.<\/p>\n
\nAceast\u0103 nou\u0103 abordare extinde capitalul de imagine al brand-ului Coca-Cola la nivelul \u00eentregului portofoliu.<\/p>\n
\nCampania care are sloganul \u201eO nou\u0103 imagine, aceea\u015fi senza\u0163ie unic\u0103. Alege-\u0163i Coca-Cola preferat\u0103!\u201d, va sus\u0163ine cea mai mare schimbare de strategie din istoria Coca-Cola si va avea componente puternice de in-store, OOH, digital \u015fi TV. Un spot video de 10 secunde, ce ilustreaz\u0103 trecerea la noua imagine, ruleaz\u0103 deja pe micile ecrane.<\/p>\n
\nCompania Coca-Cola este cea mai mare companie de b\u0103uturi r\u0103coritoare din lume; are \u00een portofoliu peste 500 de m\u0103rci de b\u0103uturi r\u0103coritoare carbogazoase \u015fi necarbogazoase. Pornind de la Coca-Cola, portofoliul companiei cuprinde branduri \u00een valoare de 20 de miliarde de dolari, printre care se num\u0103r\u0103 Diet Coke, Fanta, Sprite, Coca-Cola Zero, ap\u0103 vitaminizat\u0103, Powerade, Minute Maid, Cappy, Simply, Georgia, Dasani, Fuze Tea \u015fi Del Valle.<\/p>\n
\nCompania are cea mai mare re\u0163ea de distribu\u0163ie de b\u0103uturi r\u0103coritoare din lume, fiind prezent\u0103 \u00een 200 de \u0163\u0103ri; consumul dep\u0103\u015fe\u015fte 1,9 miliarde de por\u0163ii pe zi.<\/p>\n
\n\u00cen Rom\u00e2nia, sistemul este format din Coca-Cola Rom\u00e2nia (filial\u0103 a The Coca-Cola Company, proprietarul m\u0103rcilor \u00eenregistrate) \u015fi partenerul s\u0103u, Coca-Cola Hellenic (CCH) Rom\u00e2nia, care \u00eembuteliaz\u0103 \u015fi distribuie produsele Coca-Cola sub licen\u0163a The Coca-Cola Company \u00een Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
2017 marcheaz\u0103 cea mai mare schimbare de strategie din istoria brand-ului. Coca-Cola, Coca-Cola Zero \u015fi Coca-Cola Lime se reunesc sub brand-ul Coca-Cola, av\u00e2nd de acum \u00een comun design-ul ambalajului, inconfundabila culoare ro\u015fie \u015fi aceea\u015fi strategie de promovare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,573],"tags":[7179,6517,9108,391,222],"class_list":["post-142439","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-media-marketing","tag-brand","tag-coca-cola","tag-decizie","tag-schimbare","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142439"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/142439\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}