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\nAll urban<\/strong><\/p>\n<\/td>\n \nTeens<\/strong><\/p>\n<\/td>\n \nSingle Youth<\/strong><\/p>\n<\/td>\n \nFamilies with kids<\/strong><\/p>\n<\/td>\n \nFamilies without kids<\/strong><\/p>\n<\/td>\n<\/tr>\n \nWatch video online overall<\/p>\n<\/td>\n \n39%<\/p>\n<\/td>\n \n70%<\/strong><\/p>\n<\/td>\n \n71%<\/strong><\/p>\n<\/td>\n \n47%<\/p>\n<\/td>\n \n37%<\/p>\n<\/td>\n<\/tr>\n \nWatch TV online<\/p>\n<\/td>\n \n28%<\/p>\n<\/td>\n \n46%<\/p>\n<\/td>\n \n45%<\/p>\n<\/td>\n \n35%<\/p>\n<\/td>\n \n27%<\/p>\n<\/td>\n<\/tr>\n \nWatch TV offline<\/p>\n<\/td>\n \n87%<\/p>\n<\/td>\n \n79%<\/p>\n<\/td>\n \n78%<\/p>\n<\/td>\n \n88%<\/p>\n<\/td>\n \n90%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\u00cens\u0103 \u00een r\u00e2ndul segmentelor mai tinere se observ\u0103 o cre\u015ftere accentuat\u0103 a consumului de online video, apropiindu-se foarte mult de consumul de TV clasic (cu toate c\u0103 vizionarea de TV online este \u00eenc\u0103 o activitate realizat\u0103 de un procent redus de persoane). Aceast\u0103 cre\u015ftere se datoreaz\u0103 mai ales procentului mare de tineri care de\u0163in un smartphone: 67% dintre adolescen\u0163ii \u015fi 71% dintre tinerii din mediul urban de\u0163in un smartphone, peste jum\u0103tate dintre ei urm\u0103rind s\u0103pt\u0103m\u00e2nal pe acest device con\u0163inut audio-photo-video.<\/p>\n \n\u201c\u00cen ceea ce prive\u015fte crearea con\u0163inutului online, se observ\u0103 un trend ascendent \u00een r\u00e2ndul adolescen\u0163ilor, av\u00e2nd o activitate online aproape dubl\u0103 fa\u0163\u0103 de celelalte segmente studiate. Pe l\u00e2ng\u0103 \u2018tradi\u0163ionalele\u2019 re\u0163ele de socializare \u015fi platforme de microblogging (Facebook, Twitter, Tumblr etc), tinerii simt nevoia unei comunic\u0103ri exclusiv prin video \u2013 motiv pentru care YouTube a devenit \u00een 2016 al doilea cel mai accesat site dup\u0103 Google \u00een r\u00e2ndul adolescen\u0163ilor din zonele urbane\u201d, afirm\u0103 Anamaria Gheorghiu, data manager, la Starcom MediaVest Group.<\/p>\n \nFa\u0163\u0103 de anul trecut, se observ\u0103 o cre\u015ftere a procentelor celor care de\u0163in smartphones \u00een r\u00e2ndul tuturor segmentelor de consumatori analizate, \u00een detrimentul de\u0163inerii de calculatoare, camere foto sau video:<\/p>\n \nAparate De\u0163inute<\/p>\n<\/td>\n \nTeens<\/p>\n \n(Urban)<\/p>\n<\/td>\n \nSingle Youth<\/p>\n \n(Urban)<\/p>\n<\/td>\n \nFamilies with Kids (Urban)<\/p>\n<\/td>\n \nFamilies without kids<\/p>\n \n(Urban)<\/p>\n<\/td>\n<\/tr>\n \n2015<\/em><\/p>\n<\/td>\n \n2016<\/em><\/p>\n<\/td>\n \n2015<\/em><\/p>\n<\/td>\n \n2016<\/em><\/p>\n<\/td>\n \n2015<\/em><\/p>\n<\/td>\n \n2016<\/em><\/p>\n<\/td>\n \n2015<\/em><\/p>\n<\/td>\n \n2016<\/em><\/p>\n<\/td>\n<\/tr>\n \nSmartphone<\/p>\n<\/td>\n \n54%<\/p>\n<\/td>\n \n67%<\/p>\n<\/td>\n \n55%<\/p>\n<\/td>\n \n71%<\/p>\n<\/td>\n \n34%<\/p>\n<\/td>\n \n53%<\/p>\n<\/td>\n \n27%<\/p>\n<\/td>\n \n42%<\/p>\n<\/td>\n<\/tr>\n \nCalculator<\/p>\n<\/td>\n \n67%<\/p>\n<\/td>\n \n49%<\/p>\n<\/td>\n \n58%<\/p>\n<\/td>\n \n42%<\/p>\n<\/td>\n \n56%<\/p>\n<\/td>\n \n49%<\/p>\n<\/td>\n \n49%<\/p>\n<\/td>\n \n38%<\/p>\n<\/td>\n<\/tr>\n \nCamer\u0103 photo<\/p>\n<\/td>\n \n48%<\/p>\n<\/td>\n \n42%<\/p>\n<\/td>\n \n49%<\/p>\n<\/td>\n \n40%<\/p>\n<\/td>\n \n52%<\/p>\n<\/td>\n \n47%<\/p>\n<\/td>\n \n45%<\/p>\n<\/td>\n \n35%<\/p>\n<\/td>\n<\/tr>\n \nCamer\u0103 Video<\/p>\n<\/td>\n \n38%<\/p>\n<\/td>\n \n31%<\/p>\n<\/td>\n \n27%<\/p>\n<\/td>\n \n21%<\/p>\n<\/td>\n \n27%<\/p>\n<\/td>\n \n25%<\/p>\n<\/td>\n \n21%<\/p>\n<\/td>\n \n17%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n <\/p>\n \nAcest lucru este normal, din perspectiva autorilor studiului, din moment ce principala activitate s\u0103pt\u0103manal\u0103 desf\u0103\u015furat\u0103 pe smartphone este realizarea de fotografii, iar multe activit\u0103\u0163i care se realizau doar pe calculator acum sunt efectuate pe smartphone: accesarea re\u0163elelor sociale, vizionarea de materiale multimedia, folosirea e-mailului, accesarea jocurilor electronice sau citirea publica\u0163iilor online.<\/p>\n \n <\/p>\n \n \n <\/p>\n \n\u00cen zona de con\u0163inut, acest fapt determin\u0103 o cre\u015ftere \u00een r\u00e2ndul segmentelor mai tinere a consumului de con\u0163inut editorial online, revistele \u015fi ziarele r\u0103m\u00e2n r\u0103sfoite mai degrab\u0103 de segmentele mai mature.<\/p>\n \n <\/p>\n \n <\/p>\n<\/td>\n \nAll urban<\/strong><\/p>\n<\/td>\n \nTeens<\/strong><\/p>\n<\/td>\n \nSingle Youth<\/strong><\/p>\n<\/td>\n \nFamilies with kids<\/strong><\/p>\n<\/td>\n \nFamilies without kids<\/strong><\/p>\n<\/td>\n<\/tr>\n \nOnline<\/p>\n<\/td>\n \n34%<\/p>\n<\/td>\n \n42%<\/strong><\/p>\n<\/td>\n \n54%<\/strong><\/p>\n<\/td>\n \n42%<\/p>\n<\/td>\n \n37%<\/p>\n<\/td>\n<\/tr>\n \nOffline<\/p>\n<\/td>\n \n49%<\/p>\n<\/td>\n \n30%<\/p>\n<\/td>\n \n39%<\/p>\n<\/td>\n \n51%<\/strong><\/p>\n<\/td>\n \n53%<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \nCre\u015fterea num\u0103rului de de\u0163in\u0103tori de smartphone duce \u015fi la intensificarea comportamentului de mobile gaming, jocurile electronice fiind deja o activitate s\u0103pt\u0103m\u00e2nal\u0103 de recreere, desf\u0103\u015furat\u0103 de 47% dintre adolescen\u0163i \u015fi 41% dintre tineri. Principala motiva\u0163ie pentru accesarea jocurilor pe mobil este faptul c\u0103 fac timpul de a\u015fteptare s\u0103 treac\u0103 mai repede, at\u00e2t pentru consumatorii mai tineri, c\u00e2t \u015fi pentru cei mai maturi.<\/p>\n \n\u201cChiar dac\u0103 targeturile mai tinere arat\u0103 un interes mai ridicat pentru jocuri, reac\u0163ia lor este similar\u0103 cu a celorlal\u0163i consumatori atunci c\u00e2nd vine vorba de reclamele din jocuri. De\u015fi majoritatea consumatorilor nu acceseaz\u0103 reclamele din jocuri, brandurile au totu\u015fi posibilitatea de a cre\u015fte interesul pentru reclame oferindu-le acestora niste avantaje, jocul pe gratis sau sus\u0163in\u00e2nd cauze sociale,\u201d declar\u0103 Andreea Grigoroiu, consumer strategist, la Starcom MediaVest Group.<\/p>\n \n83% dintre adolescen\u0163ii de azi joac\u0103 jocuri electronice (online sau offline) cel pu\u0163in s\u0103pt\u0103m\u00e2nal, \u00een timp ce doar 40% fac o activitate sportiv\u0103: e-sports cresc \u00een popularitate chiar \u015fi \u00een Rom\u00e2nia, din 2012 organiz\u00e2ndu-se un campionat dedicat jocurilor electronice. \u00cen viitor, pe l\u00e2ng\u0103 campionii renumi\u0163i din competi\u0163iile sportive, vom avea o nou\u0103 categorie de celebrit\u0103\u0163i: campionii competi\u0163iilor de jocuri electronice.<\/p>\n \n\u201cIntensificarea utiliz\u0103rii smartphone-urilor va avea pe viitor implica\u0163ii \u00een mai multe sectoare, nu doar la nivel de consum de con\u0163inut \u015fi conectivitate. Adolescen\u0163ii de azi sunt utilizatori nativi, prin urmare adul\u0163ii de m\u00e2ine vor folosi cu u\u015furin\u0163\u0103 acest device pentru rezolvarea sarcinilor cotidiene, duc\u00e2nd la cre\u015fterea opera\u0163iunilor bancare realizate de pe mobil, c\u00e2t \u015fi la o pondere mai mare a produselor cump\u0103rate din mediul online,\u201d afirm\u0103 Rodica Mihalache, head of consumer & business insights, \u00een cadrul Starcom MediaVest Group.<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Datele Consumer Report 2016 au urm\u0103rit c\u00e2t de mult schimb\u0103 technologia consumul de con\u0163inut \u015fi comportamentul de relaxare\/ deconectare, \u00een r\u00e2ndul consumatorilor afla\u0163i \u00een diferite etape din via\u0163\u0103. Televizorul continu\u0103 s\u0103 fie aparatul de\u0163inut de cei mai mul\u0163i rom\u00e2ni, majoritatea consumatorilor din mediul urban de\u0163in\u00e2nd chiar \u015fi al doilea televizor. Astfel, dac\u0103 ne uit\u0103m la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3826],"tags":[332,22887,13321,9817,5238],"class_list":["post-141838","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-special","tag-activitate","tag-adolescenti","tag-comportament","tag-consum","tag-consumatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141838"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141838\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n
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