{"id":141531,"date":"2017-01-02T10:55:24","date_gmt":"2017-01-02T10:55:24","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=141531"},"modified":"2017-01-02T10:55:24","modified_gmt":"2017-01-02T10:55:24","slug":"studiu-femeile-prefera-masinile-compacte-medii-si-suv-urile-barbatii-sunt-atenti-la-culoare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=141531","title":{"rendered":"Studiu: Femeile prefer\u0103 ma\u015finile compacte-medii \u015fi SUV-urile, b\u0103rba\u0163ii sunt aten\u0163i la culoare"},"content":{"rendered":"<div>\nFemeile prefer\u0103 ma\u015finile compacte-medii \u015fi SUV-urile, \u00een timp ce b\u0103rba\u0163ii se orienteaz\u0103 c\u0103tre modele din clasa mare sau de lux, tot ei fiind \u015fi cei care au mai des preferin\u0163e legate de culoarea ma\u015finii, potrivit unui studiu realizat de Business Lease Rom\u00e2nia.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAstfel, conform cifrelor Business Lease, firm\u0103 de leasing cu o flot\u0103 de peste 3.000 de ma\u015fini administrate, 90% dintre b\u0103rba\u0163i \u015fi 91% dintre femei conduc ma\u015fini din clasa compact\u0103 (hatchback, combi sau sedan) \u015fi doar 10% dintre b\u0103rba\u0163i \u015fi 9% dintre femei conduc SUV-uri.<\/div>\n<p>\nCu toate acestea, la nivel de preferin\u0163\u0103, femeile aleg compactele-medii \u015fi SUV-urile, \u00een timp ce b\u0103rba\u0163ii se orienteaz\u0103 c\u0103tre modele mai impun\u0103toare, din clasa limuzine (ma\u015fini mari, de lux).<\/p>\n<p>\nAbordarea vizavi de achizi\u0163ia automobilelor este particular\u0103 pentru fiecare companie, \u00een func\u0163ie de domeniul de activitate, de modul de exploatare sau de existen\u0163a sau nu a unui departament intern de administrare a flotei<\/p>\n<p>\n&#8220;Exist\u0103 mai multe categorii de clien\u0163i, de la companii cu o politic\u0103 de achizi\u0163ie bine definit\u0103, care clasific\u0103 pe fiecare nivel ierarhic tipul ma\u015finilor permise ca brand, model, motorizare, buget, perioad\u0103 de utilizare \u015fi rulaj maxim, p\u00e2n\u0103 la companii care fac achizi\u0163ii \u00een func\u0163ie de oportunitatea de pe pia\u0163\u0103 \u00een momentul cump\u0103r\u0103rii. Pe l\u00e2ng\u0103 acestea, exist\u0103 \u015fi companii care fac achizi\u0163ii \u00een func\u0163ie de imaginea rezultat\u0103 din asocierea cu un brand&#8221;, subliniaz\u0103 Philip Aarsman, managing director al Business Lease Rom\u00e2nia.<\/p>\n<p>\nDin totalul parcului de autovehicule gestionate de Business Lease, 75% dintre \u015foferi sunt b\u0103rba\u0163i, iar 25% sunt femei.<\/p>\n<p>\nStudiul mai arat\u0103 c\u0103 femeile sunt mai atente la siguran\u0163a la volan, opt\u00e2nd de cele mai multe ori pentru airbag-uri suplimentare. Alte dot\u0103ri pe care doamnele \u015fi domni\u015foarele insist\u0103 s\u0103 le aib\u0103 ma\u015fina condus\u0103 ar fi cutie automat\u0103, \u00eenc\u0103lzire \u00een scaune, priectoare de cea\u0163\u0103, clim\u0103 \u015fi naviga\u0163ie. B\u0103rba\u0163ii sunt mai tehnici, prefer\u00e2nd un automobil cu motor puternic sau un sistem audio mai bun. Cu toate acestea, \u00een mod surprinz\u0103tor, domnii sunt cei care au preferin\u0163e legate de culoarea ma\u015finii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Femeile prefer\u0103 ma\u015finile compacte-medii \u015fi SUV-urile, \u00een timp ce b\u0103rba\u0163ii se orienteaz\u0103 c\u0103tre modele din clasa mare sau de lux, tot ei fiind \u015fi cei care au mai des preferin\u0163e legate de culoarea ma\u015finii, potrivit unui studiu realizat de Business Lease Rom\u00e2nia. &nbsp; Astfel, conform cifrelor Business Lease, firm\u0103 de leasing cu o flot\u0103 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,7857],"class_list":["post-141531","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-preferinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141531"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141531\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}