\nBric Simpson era un cineast \u00eenr\u0103it: obi\u015fnuia s\u0103 mearg\u0103 la cinematograf de aproximativ cinci ori pe lun\u0103. Acest lucru l-a f\u0103cut s\u0103 fie mai atent \u015fi la gust\u0103rile consumate \u00een timpul filmului, la care a identificat c\u00e2teva probleme. \u201dPl\u0103te\u015fti un pre\u0163 ridicat pentru popcornul pe care \u00eel consumi la cinematograf, dar g\u0103se\u015fti unt doar \u00een primul strat. Sub acest strat, ai doar o gr\u0103mad\u0103 de popcorn care are gust de carton\u201d, \u00ee\u015fi descrie el nemul\u0163umirea \u00eentr-un interviu publicat de entrepreneur.com.<\/p>\n
\n\u00cen 2009, Simpson \u015fi so\u0163ia sa scuturau o g\u0103leat\u0103 cu popcorn pentru a distribui uniform untul de pe acesta, c\u00e2nd le-a venit o idee de milioane: \u201d\u015etii de ce avem nevoie? De un capac.\u201d<\/p>\n
\nA f\u0103cut un capac – dar \u015fi o companie prin care s\u0103 \u00eel v\u00e2nd\u0103, Kernel King. \u00cen prezent, aceasta vinde circa 100.000 de capace pentru recipientele cu popcorn \u00een \u00eentrega SUA. Procesul nu a fost u\u015for, potrivit entrepreneur.com. \u015ei-a creat businessul \u00een paralel cu lucru \u00een Garda Na\u0163ional\u0103 \u015fi a trebuit s\u0103 descopere cum s\u0103 fie acceptat cu inven\u0163ia sa \u00een industria cinematografelor.<\/p>\n
\nAcum c\u0103 a atins acest obiectiv \u00ee\u015fi dore\u015fte \u015fi mai mult: vrea ca inven\u0163ia sa s\u0103 fie prezent\u0103 \u00een s\u0103lile de cinema din toat\u0103 lumea, la fel ca popcornul.<\/p>\n
\nPrimul pas pe care l-a f\u0103cut \u00een lansarea afacerii a fost patentarea ideii \u201dEram \u00eengrijora\u0163i c\u0103 altcineva ar putea avea aceast\u0103 idee, astfel c\u0103 am contactat un avocat care s\u0103 ne ajute s\u0103 o patent\u0103m.\u201d<\/p>\n
\nLa finalul anului 2011, Simpson a \u00eenceput s\u0103 testeze mai multe variante de capace la un atelier local. A ad\u0103ugat g\u0103uri de ventila\u0163ie, astfel \u00eenc\u00e2t popcornul s\u0103 nu se umezeasc\u0103 din cauza c\u0103ldurii. A ad\u0103ugat \u015fi un m\u00e2ner, util at\u00e2t pentru cei care cump\u0103r\u0103 popcornul, c\u00e2t \u015fi pentru cei care \u00eel v\u00e2nd.<\/p>\n
\n\u00cen vara lui 2012, a reu\u015fit s\u0103 finalizeze un contract cu un cinematograf local, care comandase 50.000 de capace.<\/p>\n
\nApoi, a avut succes datorit\u0103 contractului cu un lan\u0163 de cinematografe cu 50 de unit\u0103\u0163i, majoritatea aflate pe Coasta de Est a SUA. \u00cen cele din urm\u0103, capacele lui Simpson au \u00eenceput s\u0103 se r\u0103sp\u00e2ndeasc\u0103 \u00een \u00eentreaga \u0163ar\u0103; recent a v\u00e2ndut \u015fi c\u0103tre National Amusements, al zecelea cel mai mare lan\u0163 de cinematografe din SUA \u015fi pentru Regal Entertainment Group, cel mai mare lan\u0163, potrivit Entrepreneur. <\/p>\n
\nAstfel, capacele Kernel Kings sunt r\u0103sp\u00e2ndite \u00een 160 de unit\u0103\u0163i, iar Simpson a\u015fteapt\u0103 ca anul viitor s\u0103 fie \u00een mai mult de 300. \u201dNu vrem s\u0103 ne oprim p\u00e2n\u0103 c\u00e2nd fiecare g\u0103leat\u0103 de popcorn are un capac Kernel King deasupra acesteia. A\u015fa cum oamenii se a\u015fteapt\u0103 ca un capac \u015fi un pai s\u0103 \u00eenso\u0163easc\u0103 b\u0103utura r\u0103coritoare pe care \u015fi-o cump\u0103r\u0103, a\u015fa se vor a\u015ftepta s\u0103 primeasc\u0103 un capac Kernel King pe popcornul lor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Bric Simpson era un cineast \u00eenr\u0103it: obi\u015fnuia s\u0103 mearg\u0103 la cinematograf de aproximativ cinci ori pe lun\u0103. Acest lucru l-a f\u0103cut s\u0103 fie mai atent \u015fi la gust\u0103rile consumate \u00een timpul filmului, la care a identificat c\u00e2teva probleme. \u201dPl\u0103te\u015fti un pre\u0163 ridicat pentru popcornul pe care \u00eel consumi la cinematograf, dar g\u0103se\u015fti unt doar \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[18255,30054,9936,12332,16782,9675,246,470,32653,46,22530,274,5429,80,106,7960,4878],"class_list":["post-141510","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-asteptare","tag-cineast","tag-cinema","tag-cinematograf","tag-cinematografe","tag-contract","tag-crestere","tag-cumparare","tag-distribuire","tag-film","tag-identificare","tag-incepere","tag-interviu","tag-refuz","tag-sua","tag-tanar","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141510"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141510\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}