{"id":14136,"date":"2009-07-22T16:55:57","date_gmt":"2009-07-22T16:55:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14136"},"modified":"2026-04-02T14:00:15","modified_gmt":"2026-04-02T14:00:15","slug":"afacerile-gerocossen-au-crescut-cu-10-la-6-luni-pana-la-26-milioane-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14136","title":{"rendered":"Afacerile Gerocossen au crescut cu 10% la 6 luni, pana la 2,6 milioane euro"},"content":{"rendered":"<p>Compania de cosmetice a benficiat de pe urma migrarii consumatorilor din segmentul produselor cu pret ridicat, spre cele cu pret mediu, tendinta stimulata si prin promotiile oferite de producator.<\/p>\n<p>Produsele Gerocossen sunt distribuite in proportie de 69% in sistemul de comert traditional si de 29% prin canale moderne ca supermarketurile si hypermarketurile, dar si prin canalul farma.<\/p>\n<p>Reprezentantii Gerocossen mizeaza pe o crestere a vanzarilor ce va depasi ritmul pietei de 5-10% in 2009, bazandu-se pe faptul ca femeile nu vor renunta la consumul de produse pentru infrumusetare.<\/p>\n<p>Competitorii locali ai Gerocossen sunt Farmec Cluj-Napoca, Genmar Bucuresti, Gerovital Cosmetics si Ivatherm. <br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producatorul de cosmetice Gerocossen a inregistrat in prima jumatate a anului o cifra de afaceri de 11 milioane lei (2,6 milioane euro), cu 10% mai mare decat cea din perioada similara a anului trecut, datorita reorientarii consumatorilor catre produse cu un pret mai redus, potrivit reprezentantilor companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[5622,8088,12788,482],"class_list":["post-14136","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-cosmetice","tag-farma","tag-infrumusetare","tag-pret"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14136"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14136\/revisions"}],"predecessor-version":[{"id":34412,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14136\/revisions\/34412"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}