\nC\u00e2nd Shalini Vadhera avea 19 ani tat\u0103l ei i-a d\u0103ruit 2500 de dolari \u015fi un bilet de avion c\u0103tre India \u015fi i-a spus s\u0103-\u015fi porneasc\u0103 propria afacere.<\/p>\n
\nA stat acolo o perioad\u0103, care avea s\u0103 devin\u0103 o inspira\u0163ie pentru viitorul ei brand de produse de \u00eenfrumuse\u0163are ce valoreaz\u0103 21 milioane de dolari, apoi s-a \u00eentors \u00een SUA. A \u00eenceput s\u0103 produc\u0103 haine pentru golf \u015fi surf \u00een San Diego, apoi s-a \u00eentreptat c\u0103tre bijuterii semipre\u0163ioase \u00een timp ce a f\u0103cut un master \u00een business. “Voiam s\u0103 creeze o linie de produse de \u00eenfrumuse\u0163are \u015fi s\u0103 o aduc \u00een India. Chiar am realizat un business plan pentru asta \u00een cursurile mele de marketing antreprenorial”, a declarat ea pentru india.com<\/p>\n
\nVadhera \u015fi-a \u00eenceput cariera ca un makeup artist pentru NBC news, apoi a fost promovat\u0103 la emisiunea “The Tonight Show with Jay Leno”, iar la scurt timp a \u00eenceput s\u0103 se ocupe de machiajul actorilor din emisiuniile “The Bold and the Beautiful” \u015fi “Dancing with the Stars”<\/p>\n
\nVadhera a r\u0103mas fascinat\u0103 de tehnici de \u00eenfrumuse\u0163are de peste tot din lume \u015fi voia s\u0103 str\u00e2ng\u0103 secrete de la femei de pe tot globul. A \u00eenceput cercetarea de tratamente nonconven\u0163ionale \u015fi ingrediente care le-ar permite femeilor s\u0103 aib\u0103 un p\u0103r bogat sau o piele foarte frumoas\u0103. Acest lucru s-a materializat sub forma unei c\u0103r\u0163i “Passport2Beauty”, \u00een care dezv\u0103luie trucuri de frumuse\u0163e din toat\u0103 lumea. \u00cen acela\u015fi timp a lansat \u015fi linia de produse de frumuse\u0163e Global Goddess Beauty. Potrivit Forbes brandul ei Passport to Beauty a ajuns la o valoare de 21 de milioane de dolari.<\/p>\n
\nDe\u015fi afacerea sa mergea bine \u00eenc\u0103 \u00eent\u00e2mpina dificult\u0103\u0163i \u00een a g\u0103si investitori \u015fi mul\u0163i o tratau doar ca pe o tip\u0103 frumoas\u0103 \u015fi “veneau cu texte ca – hai la mine \u00een avion \u015fi rezolv\u0103m afacerea m\u00e2ine diminea\u0163\u0103 sau altul mi-a zis c\u0103 dac\u0103 lovesc mingea de ping-pong cu fundul o s\u0103 se g\u00e2ndeasc\u0103 dac\u0103 o s\u0103-mi finan\u0163eze afacerea”.<\/p>\n
\nNu se afla \u00eentr-o situa\u0163ie bun\u0103. “Nu puteam avea grij\u0103 singur\u0103 de toate magazinele. Sim\u0163eam c\u0103 o s\u0103 mor, eram pur \u015fi simplu epuizat\u0103. Cre\u015fteam prea repede. Fie ne pr\u0103bu\u015feam fie g\u0103seam finan\u0163are pentru a acoperi cererea”, m\u0103rturise\u015fte ea pentru Forbes.<\/p>\n
\nA cedat o parte din afacere pentru o finan\u0163are de 6 milioane de dolari, \u00eens\u0103 lucrurile s-au \u00eenr\u0103ut\u0103\u0163it. Noi proprietari au schimbat viziunea companiei. “Imediat cum am primit banii mi-am dat seama c\u0103 nu mai de\u0163in propria companie. Brandul a fost copilul meu \u015fi mi-am petrecut ani de zile s\u0103-l cresc la o valoarea de 21 de milioane de dolari. A fost o tragedie, dar uit\u00e2ndu-m\u0103 \u00een spate ar putea fi cel mai bun lucru care mi s-a \u00eent\u00e2mplat ca antreprenor. Am \u00eenv\u0103\u0163at foarte multe”, mai spune ea. \u00centr-un final a decis s\u0103 ias\u0103 din compania pe care a pornit-o \u00een propriul garaj. <\/p>\n
\nDin aceast\u0103 experien\u0163\u0103 a ap\u0103rut \u015fi urm\u0103torul ei proiect. A lansat platforma Power Beauty Living \u00een septembrie 2014 prin intermediul c\u0103reia ajut\u0103 tinerele s\u0103 aib\u0103 succes \u00een afaceri \u015fi cum s\u0103 g\u0103seasc\u0103 o balan\u0163\u0103 \u00eentre via\u0163a de familie \u015fi afaceri.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2nd Shalini Vadhera avea 19 ani tat\u0103l ei i-a d\u0103ruit 2500 de dolari \u015fi un bilet de avion c\u0103tre India \u015fi i-a spus s\u0103-\u015fi porneasc\u0103 propria afacere. A stat acolo o perioad\u0103, care avea s\u0103 devin\u0103 o inspira\u0163ie pentru viitorul ei brand de produse de \u00eenfrumuse\u0163are ce valoreaz\u0103 21 milioane de dolari, apoi s-a \u00eentors […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,213,17788,7179,235,9002,272,314,274,232,461,13468,26240,19707],"class_list":["post-141295","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-avion","tag-bilet","tag-brand","tag-business","tag-cadou","tag-companie","tag-construire","tag-incepere","tag-india","tag-pierdere","tag-pornire","tag-tanara","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141295"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141295\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}