\nDin noiembrie 2014, c\u00e2nd s-a al\u0103turat echipei PepsiCo, se ocup\u0103 de dezvoltarea m\u0103rcilor de food din portofoliul companiei: Lay\u2019s, Doritos, Krax, Star \u015fi Quaker. Este responsabil cu gestionarea activ\u0103rilor de brand pentru consumatori, de la implementarea platformelor globale p\u00e2n\u0103 la dezvoltarea unor programe specifice pie\u0163ei locale. Andrei Dumitra\u015fcu coordoneaz\u0103 o echip\u0103 de cinci persoane care se ocup\u0103 de tot at\u00e2tea m\u0103rci. \u201eAnul trecut, divizia de food a PepsiCo Rom\u00e2nia a \u00eenregistrat unul din cei mai buni ani din istorie\u201c, spune el, f\u0103r\u0103 a da \u00eens\u0103 niciun fel de reper concret. Absolvent al Academiei de Studii Economice, Facultatea Economie General\u0103, Economia \u015fi Dreptul Afacerilor (2001-2005), \u015fi al unui master la Universitatea Paris XII Val de Marne, specialitatea dezvoltarea \u015fi administrarea unei companii (2008-2009), Andrei Dumitra\u015fcu \u015fi-a \u00eenceput cariera \u00eentr-o companie care activeaz\u0103 \u00een zona de trading de cereale, experien\u0163\u0103 despre care spune c\u0103 a fost \u201epe c\u00e2t de frumoas\u0103, pe at\u00e2t de dificil\u0103\u201c. A continuat \u00eentr-o alt\u0103 multina\u0163ional\u0103, din domeniul FMCG, dob\u00e2ndind experien\u0163\u0103 de v\u00e2nz\u0103ri, trade marketing \u015fi marketing.<\/p>\n
\n\u00ce\u015fi aminte\u015fte c\u0103, la un moment dat, \u015fi-a dorit s\u0103 fac\u0103 parte din echipa unui start-up rom\u00e2nesc, experien\u0163\u0103 care i-a adus \u015fi cel mai dificil moment din carier\u0103. \u201eAm dat curs acestei dorin\u0163e fiind ghidat de impulsurile mele antreprenoriale dar \u015fi de frumuse\u0163ea proiectului. \u00cen momentul \u00een care lucrurile nu au mai mers conform a\u015ftept\u0103rilor, aflat \u00eentr-un impas, am \u00een\u0163eles c\u00e2t este de important s\u0103 la\u015fi u\u015fi deschise \u00een urma ta. Acel proverbial \u00abloc de bun\u0103 ziua\u00bb m-a readus \u00een compania de unde plecasem.\u201c Cel mai frumos moment din cariera sa se leag\u0103 de rezultatele ob\u0163inute anul trecut de departamentul pe care \u00eel coordoneaz\u0103. Pe termen lung, \u00een zece ani, se vede \u201econstruind \u00een continuare echipe, caractere \u015fi rezultate\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"
Din noiembrie 2014, c\u00e2nd s-a al\u0103turat echipei PepsiCo, se ocup\u0103 de dezvoltarea m\u0103rcilor de food din portofoliul companiei: Lay\u2019s, Doritos, Krax, Star \u015fi Quaker. Este responsabil cu gestionarea activ\u0103rilor de brand pentru consumatori, de la implementarea platformelor globale p\u00e2n\u0103 la dezvoltarea unor programe specifice pie\u0163ei locale. Andrei Dumitra\u015fcu coordoneaz\u0103 o echip\u0103 de cinci persoane care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[332,7179,7386,272,7553,303,474,7718,7217,5823,4899,7178,33997,22136,6266,60,297,20020,86,98,222,8924,194,7630,8867,7705],"class_list":["post-141160","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-activitate","tag-brand","tag-branduri","tag-companie","tag-elvetia","tag-important","tag-industrie","tag-lactate","tag-management","tag-manageri","tag-marca","tag-marketing","tag-momente","tag-national","tag-oameni","tag-piata","tag-producator","tag-responsabil","tag-reusita","tag-romania","tag-strategie","tag-timisoara","tag-tineri","tag-top","tag-universitate","tag-valori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141160"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141160\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}