\nMihaela Hoffman face parte din echipa de senior management a companiei Coca-Cola HBC Rom\u00e2nia \u015fi este, din luna martie 2016, marketing manager, \u00eenainte de acest rol av\u00e2nd func\u0163ia de trade marketing manager. Coca-Cola HBC, care este pe plan local cel mai mare \u00eembuteliator de b\u0103uturi r\u0103coritoare, a raportat pentru 2015 o cifr\u0103 de afaceri de peste 2,1 miliarde de lei, \u00een cre\u015ftere cu 16% fa\u0163\u0103 de anul precedent, marc\u00e2nd astfel cel mai bun an din istoria de 25 de ani a companiei \u00een Rom\u00e2nia. Profitul net aferent anului trecut a fost de 243 de milioane de lei. Rezultatul din 2015 \u00eentrece chiar \u015fi pe cel din 2008, c\u00e2nd Coca-Cola a dep\u0103\u015fit pentru prima dat\u0103 \u00een Rom\u00e2nia pragul de 2 miliarde de lei afaceri.<\/p>\n
\nMihaela Hoffman s-a al\u0103turat echipei Coca-Cola HBC Rom\u00e2nia \u00een 2011, \u00een rolul de consumer activation manager, iar \u00een iunie 2013 a fost promovat\u0103 ca marketing manager beverages, f\u0103c\u00e2nd apoi tranzi\u0163ia c\u0103tre trade marketing manager \u00een aprilie 2014. \u00cen toate pozi\u0163iile pe care le-a ocupat \u00een cadrul \u00eembuteliatorului Coca-Cola \u00een Rom\u00e2nia, Mihaela Hoffman a avut un rol de coordonare \u00een echipa de marketing pentru toate lans\u0103rile importante, inclusiv cea a Cappy Pulpy pe pia\u0163a autohton\u0103. \u201eSunt o persoan\u0103 dinamic\u0103 \u015fi energic\u0103, orientat\u0103 c\u0103tre rezultate. Cred c\u0103 pasiunea este esen\u0163ial\u0103 \u00een tot ceea ce \u00eentreprindem\u201c, spune Mihaela Hoffman.<\/p>\n
\nAbsolvent\u0103 a Academiei de Studii Economice din Bucure\u015fti, ea a lucrat timp de zece ani \u00een compania L\u2019Or\u00e9al Rom\u00e2nia, companie \u00een care a de\u0163inut diferite pozi\u0163ii de management \u00een marketing. \u015ei-a \u00eenceput cariera \u00eenc\u0103 din timpul facutl\u0103\u0163ii, \u00eentr-o slujb\u0103 part-time, ca marketing coordinator la Mega Image, iar din 1998 p\u00e2n\u0103 \u00een 2000 a fost asistenta directorului general al Skoda Trading. P\u00e2n\u0103 s\u0103 se angajeze la L\u2019Or\u00e9al Rom\u00e2nia, a lucrat \u00een cadrul Synergie 2000 (2000-2001) \u015fi Garnier Maybelline (2001-2004).<\/p>\n","protected":false},"excerpt":{"rendered":"
Mihaela Hoffman face parte din echipa de senior management a companiei Coca-Cola HBC Rom\u00e2nia \u015fi este, din luna martie 2016, marketing manager, \u00eenainte de acest rol av\u00e2nd func\u0163ia de trade marketing manager. Coca-Cola HBC, care este pe plan local cel mai mare \u00eembuteliator de b\u0103uturi r\u0103coritoare, a raportat pentru 2015 o cifr\u0103 de afaceri de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[332,7179,7386,272,7553,303,474,7718,7217,5823,4899,7178,33997,22136,6266,60,297,20020,86,98,222,8924,194,7630,8867,7705],"class_list":["post-141152","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-activitate","tag-brand","tag-branduri","tag-companie","tag-elvetia","tag-important","tag-industrie","tag-lactate","tag-management","tag-manageri","tag-marca","tag-marketing","tag-momente","tag-national","tag-oameni","tag-piata","tag-producator","tag-responsabil","tag-reusita","tag-romania","tag-strategie","tag-timisoara","tag-tineri","tag-top","tag-universitate","tag-valori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141152"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141152\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}