\nEste responsabil de activitatea departamentului retail, coordon\u00e2nd activitatea a 89 de oameni din cadrul Strauss Rom\u00e2nia, companie care a raportat \u00een prima jum\u0103tate a anului trecut un avans de aproape 27% al v\u00e2nz\u0103rilor \u00een lei, p\u00e2n\u0103 la 126 milioane de lei.<\/p>\n
\nAbsolvent al Facult\u0103\u0163ii de Management din cadrul ASE, Eugen Ghinea are \u015fi un doctorat \u00een economie, ob\u0163inut \u00een 2006 \u00een cadrul aceleia\u015fi institu\u0163ii. \u015ei-a \u00eenceput cariera \u00een FMCG \u015fi a r\u0103mas fidel acestui domeniu, \u201e\u00eentruc\u00e2t dinamica \u015fi viteza cu care se desf\u0103\u015foar\u0103 activit\u0103\u0163ile m\u0103 \u0163in tot timpul angrenat. Mi-au pl\u0103cut \u00eentotdeauna cifrele \u015fi perspectiva pe care \u0163i-o dau asupra opiniilor \u015fi am crescut \u00een carier\u0103 de la pozi\u0163ia de marketing research analyst la European Drinks, trec\u00e2nd apoi \u00een domeniul competitiv al berii la un juc\u0103tor multina\u0163ional \u2013 Heineken -, unde am evoluat de la demand planner la distributors development manager\u201c. Experien\u0163a l-a ajutat \u015fi \u00een specificul pie\u0163ei de cafea, unde a \u00eenfiin\u0163at departamentul sales suport & development, pentru a \u00eembun\u0103t\u0103\u0163i procesele de business precum \u015fi sistemul de m\u0103surare a performan\u0163elor pentru \u00eentreg departamentul de v\u00e2nz\u0103ri. \u201eStrauss se num\u0103r\u0103 printre pu\u0163inele companii unde analiza datelor \u015fi a performan\u0163elor proceselor se realizeaz\u0103 automatizat.\u201c Din 2011 coordoneaz\u0103 \u015fi departamentul de trade marketing, iar ulterior a preluat responsabilitatea \u00eentregului departament de retail.<\/p>\n
\nCel mai dificil moment din cariera sa este legat de schimbarea radical\u0103 a proceselor de business \u00een canalul retail, pentru care a fost nevoie deopotriv\u0103 de timp, dar \u015fi s\u0103 c\u00e2\u015ftige \u00eencrederea colegilor din companie. \u201ePrin implementarea cu succes a fiec\u0103rui subproces am c\u00e2\u015ftigat sus\u0163inerea lor. Asta a dus la \u00eenlocuirea muncii manuale din rapoarte Excel cu o platform\u0103 integrat\u0103 de sisteme \u015fi fluxuri informa\u0163ionale ce ofer\u0103 flexibilitate, autonomie \u015fi, \u00een final, punerea \u00een aplicare rapid a deciziilor de business.\u201c \u00cen aceea\u015fi linie de idei, Eugen Ghinea consider\u0103 drept cea mai mare reu\u015fit\u0103 din cariera sa implementarea unui nou sistem de procese \u015fi indicatori de performan\u0163\u0103, cu aport \u00een activitatea companiei, care din 2010 \u00eenregistreaz\u0103, an de an, cre\u015fteri.<\/p>\n
\nPe termen lung, \u00ee\u015fi dore\u015fte s\u0103 r\u0103m\u00e2n\u0103 tot \u00een domeniul bunurilor de larg consum, cu responsabilit\u0103\u0163i mai mari, \u015fi s\u0103 \u00ee\u015fi dezvolte \u015fi abilit\u0103\u0163ile de mentoring.<\/p>\n","protected":false},"excerpt":{"rendered":"
Este responsabil de activitatea departamentului retail, coordon\u00e2nd activitatea a 89 de oameni din cadrul Strauss Rom\u00e2nia, companie care a raportat \u00een prima jum\u0103tate a anului trecut un avans de aproape 27% al v\u00e2nz\u0103rilor \u00een lei, p\u00e2n\u0103 la 126 milioane de lei. Absolvent al Facult\u0103\u0163ii de Management din cadrul ASE, Eugen Ghinea are \u015fi un doctorat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[332,7179,7386,272,7553,303,474,7718,7217,5823,4899,7178,33997,22136,6266,60,297,20020,86,98,222,8924,194,7630,8867,7705],"class_list":["post-141085","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-activitate","tag-brand","tag-branduri","tag-companie","tag-elvetia","tag-important","tag-industrie","tag-lactate","tag-management","tag-manageri","tag-marca","tag-marketing","tag-momente","tag-national","tag-oameni","tag-piata","tag-producator","tag-responsabil","tag-reusita","tag-romania","tag-strategie","tag-timisoara","tag-tineri","tag-top","tag-universitate","tag-valori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141085"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141085\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}