\nGreu de plasat stilistic, dar u\u015for de \u00eendr\u0103git, un scaun pictat, din lemn, aduce \u00een actualitate tradi\u0163iile me\u015fte\u015fug\u0103re\u015fti rom\u00e2ne\u015fti printr-o broderie asem\u0103n\u0103toare printurilor digitale\u201c, descriu speciali\u015ftii de la The Wall Street Journal scaunul Lana realizat pentru brandul de mobilier Photoliu, ce se vindea la data public\u0103rii articolului cu 575 de dolari. Scaunul ce i-a determinat pe jurnali\u015ftii de la The Wall Street Journal s\u0103 vorbeasc\u0103 despre me\u015fte\u015fugurile rom\u00e2ne\u015fti \u00een toamna anului trecut poart\u0103 numele Lanei Dumitru sau, dup\u0103 cum este mai cunoscut\u0103 publicului larg, al Lanei B\u0103lana, t\u00e2n\u0103ra designer \u00een v\u00e2rst\u0103 de 27 de ani ce a f\u0103cut \u00eenconjurul lumii cu crea\u0163iile sale prin intermediul blogurilor, publica\u0163iilor interna\u0163ionale \u015fi colabor\u0103rilor cu m\u0103rci de renume.<\/p>\n
\u201eLa noi ceva devine trendy dac\u0103 este acceptat \u00eentr-un fel de celelalte \u0163\u0103ri. C\u00e2nd am \u00eenceput s\u0103 folosesc motivele etno eram departe de business, a durat cinci ani p\u00e2n\u0103 ca acestea s\u0103 devin\u0103 cool \u015fi ca toat\u0103 brandurile s\u0103 le cear\u0103, indiferent dac\u0103 acestea le pl\u0103ceau sau nu\u201c, spune Lana Dumitru, ale c\u0103rei crea\u0163ii au fost primite ini\u0163ial cu scepticism.<\/p>\n
\nDup\u0103 ce a publicat numeroase c\u0103r\u0163i de poezie \u00een copil\u0103rie \u015fi \u00een adolescen\u0163\u0103, \u015fi-a expus manifestul artistic \u00een dou\u0103 crea\u0163ii inedite: rochia Facebook, care a fost inclus\u0103 \u00een 2012 \u00een TrendHunter.com, \u015fi rochia Etno, cu print digital ce ilustreaz\u0103 motive rom\u00e2ne\u015fti reinterpretate, digitizate, redesenate \u015fi pixelizate, parte a colec\u0163iei Romania Apparel, proiectul Lanei de absolvire a Universit\u0103\u0163ii de Arte din Bucure\u015fti, din 2009. Au urmat o colec\u0163ie ce pune \u00een plan central personajele cimitirului vesel din S\u0103p\u00e2n\u0163a, dar \u015fi operele lui Br\u00e2ncu\u015fi.<\/p>\n
\nChiar dac\u0103 transformarea crea\u0163iilor ei \u00eentr-o afacere nu reprezint\u0103 o prioritate, spune c\u0103 un pas important \u00een aceast\u0103 direc\u0163ie a fost colaborarea cu brandul Puma, c\u00e2\u015ftigat\u0103 \u00een urma unui concurs de creativitate ca urmare a propunerii unui motiv tradi\u0163ional. Colabor\u0103rile similare celor cu Puma au continuat s\u0103 apar\u0103: un model digitalizat pentru o companie a m\u0103rcii de origine rom\u00e2neasc\u0103 Dero, parte a Unilever, c\u00e2t \u015fi scaunul pentru Photoliu men\u0163ionat mai sus. Un alt mod prin care activitatea designerului rom\u00e2n e remunerat\u0103 este prin intermediul site-ului ei, unde, spre exemplu, un plic cu imprimeu etno stilizat cost\u0103 79 de euro, iar o jachet\u0103, 349.<\/p>\n","protected":false},"excerpt":{"rendered":"
Greu de plasat stilistic, dar u\u015for de \u00eendr\u0103git, un scaun pictat, din lemn, aduce \u00een actualitate tradi\u0163iile me\u015fte\u015fug\u0103re\u015fti rom\u00e2ne\u015fti printr-o broderie asem\u0103n\u0103toare printurilor digitale\u201c, descriu speciali\u015ftii de la The Wall Street Journal scaunul Lana realizat pentru brandul de mobilier Photoliu, ce se vindea la data public\u0103rii articolului cu 575 de dolari. Scaunul ce i-a determinat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32888,32901,7179,306,7974,15701,78,26240,29837],"class_list":["post-141003","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acceptare","tag-articol","tag-brand","tag-bucuresti","tag-colectie","tag-motive","tag-publicare","tag-tanara","tag-the-wall"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141003"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/141003\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}