{"id":140925,"date":"2016-12-16T08:10:00","date_gmt":"2016-12-16T08:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=140925"},"modified":"2016-12-16T08:10:00","modified_gmt":"2016-12-16T08:10:00","slug":"la-16-ani-isi-deschidea-prima-afacere-iar-dupa-ce-a-pierdut-tot-ce-avea-de-mai-multe-ori-i-a-venit-o-idee-de-sute-de-milioane-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=140925","title":{"rendered":"La 16 ani \u00ee\u015fi deschidea prima afacere, iar dup\u0103 ce a pierdut tot ce avea de mai multe ori i-a venit o idee de sute de milioane de dolari"},"content":{"rendered":"<div>\nSuzy Batiz este CEO-ul unei companii cu venituri de peste 300 de milioane de dolari \u015fi mai mult de 50 de angaja\u0163i &#8211; compania produc\u0103toare de odorizante de baie Poo-Pourri. Ea s-a n\u0103scut \u00een Arkansas, unde a dat curs ideilor ei antreprenoriale \u00eenc\u0103 de la 16 ani, \u00een pofida eforturilor mamei sale de a le \u00een\u0103bu\u015fi.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nLa doar 20 de ani, a ie\u015fit dintr-o c\u0103s\u0103torie abuziv\u0103 \u015fi a experimentat primul faliment. \u015ei-a revenit \u015fi a \u00eenceput un alt business, apoi altul, \u015fi tot a\u015fa. Dup\u0103 criz\u0103, a r\u0103mas f\u0103r\u0103 cas\u0103 \u015fi ma\u015fini. Ideea Poo-Pourri a venit dintr-o necesitate: mirosurile nepl\u0103cute l\u0103sate \u00een baie de noul s\u0103u so\u0163. A descoperit astfel un odorizant pe baz\u0103 de ulei, care dac\u0103 este folosit ca spray, uleiurile din componen\u0163a acestuia pot capta mirosurile nepl\u0103cute.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00centr-un interviu acordat Forbes, ea a declarat c\u0103 cel mai riscant lucru pe care l-a f\u0103cut a fost s\u0103 nu v\u00e2nd\u0103 compania \u015fi s\u0103 nu accepte al\u0163i investitori. \u201dMi s-au oferit milioane de dolari pentru compania mea \u015fi am spus nu.\u201d Ea spune c\u0103 cel mai mare e\u015fec din via\u0163a sa s-a dovedit a fi \u015fi cea mai mare binecuv\u00e2ntare: \u00een 2000, era pe punctul de a c\u00e2\u015ftiga primii bani dintr-un site pe care \u00eel lansase. Acesta avea ca scop stabilirea unei potriviri \u00eentre cultura unei persoane cu cea c\u0103utat\u0103 pentru anumi\u0163i angaja\u0163i.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAcest lucru se \u00eent\u00e2mpla \u00een urm\u0103 cu mai bine de 15 ani, c\u00e2nd oamenii nu vorbeau at\u00e2t de mult despre cultura organiza\u0163ional\u0103. Site-ul s-a pr\u0103bu\u015fit, iar ea a pierdut totul. \u201dA trebuit efectiv s\u0103-mi adun toate lucrurile din Range Rover \u00eenainte ca acesta s\u0103-mi fie confiscat. Am pierdut totul\u201d. Se g\u00e2ndea atunci: \u201dSunt o persoan\u0103 oribil\u0103. Nu \u015ftiu nimic despre business, nu ar trebui s\u0103 fiu un antreprenor.\u201d Dup\u0103 doi ani sabatici, a \u00eenceput o c\u0103l\u0103torie personal\u0103: \u201dAm realizat c\u0103 \u00eencercam mereu s\u0103 fac lucrurile a\u015fa cum trebuie f\u0103cute, \u00een loc s\u0103 fiu autentic\u0103 \u015fi sincer\u0103 cu mine \u00eens\u0103mi, a\u015ftept\u00e2nd s\u0103-mi vine o idee \u015fi cresc\u00e2nd apoi ideea respectiv\u0103.\u201d Dup\u0103 ce, timp de doi ani, nu a avut niciun proiect \u00een business, i-a venit ideea Poo-Pourri, afacere pe care o descrie drept \u201do poveste de dragoste de 10 ani.\u201d<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Suzy Batiz este CEO-ul unei companii cu venituri de peste 300 de milioane de dolari \u015fi mai mult de 50 de angaja\u0163i &#8211; compania produc\u0103toare de odorizante de baie Poo-Pourri. Ea s-a n\u0103scut \u00een Arkansas, unde a dat curs ideilor ei antreprenoriale \u00eenc\u0103 de la 16 ani, \u00een pofida eforturilor mamei sale de a le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,255,36824,235,125,272,201,246,88,19913,15016,7664,22407,8932,80],"class_list":["post-140925","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-antreprenori","tag-arkansas","tag-business","tag-ceo","tag-companie","tag-companii","tag-crestere","tag-cultura","tag-descoperire","tag-eforturi","tag-faliment","tag-fiu","tag-poveste","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140925"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140925\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}