{"id":140585,"date":"2016-12-09T08:30:00","date_gmt":"2016-12-09T08:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=140585"},"modified":"2016-12-09T08:30:00","modified_gmt":"2016-12-09T08:30:00","slug":"banking-si-cumparaturi-la-un-click-distanta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=140585","title":{"rendered":"Banking \u015fi cump\u0103r\u0103turi la un click distan\u0163\u0103"},"content":{"rendered":"<p>\nING Bank Rom\u00e2nia a lansat ING Bazar, un serviciu care reune\u015fte oferte personalizate ale unor comercian\u0163i relevan\u0163i (supermarketuri, benzin\u0103rii, farmacii, comercian\u0163i cu am\u0103nuntul), carduri de fidelitate \u015fi recompense pentru pl\u0103\u0163ile efectuate.<\/p>\n<p>\n<ins>ELEMENTUL DE NOUTATE:<\/ins><\/p>\n<p>\nPrimul produs de acest gen disponibil clien\u0163ilor din Rom\u00e2nia.<\/p>\n<p>\n<ins>EFECTELE INOVA\u0162IEI:<\/ins><\/p>\n<p>\nProcesul decurge astfel: clien\u0163ii fac cump\u0103r\u0103turi \u015fi primesc bani \u00eenapoi, ceea ce, cu timpul, sedimenteaz\u0103 rela\u0163ia cu banca, potrivit reprezentan\u0163ilor institu\u0163iei financiare. P\u00e2n\u0103 \u00een prezent, banca a dat clien\u0163ilor ING mai mult de 2,5 milioane de lei prin intermediul a 275.000 de tranzac\u0163ii prin ING Bazar. Pentru parteneri, ING Bazar \u00eenseamn\u0103 generare de business prin achizi\u0163ia unor clien\u0163i noi, cre\u015fterea num\u0103rului de tranzac\u0163ii, oferte targetate pe profilurile de clien\u0163i pe care \u00eei au. De la lansare, banca a generat v\u00e2nz\u0103ri suplimentare \u00een valoare de 12,2 milioane de euro pentru comercian\u0163ii \u00eenscri\u015fi \u00een ING Bazar.<\/p>\n<p>\n<ins>DESCRIEREA INOVA\u0162IEI:<\/ins><\/p>\n<p>\nPentru a beneficia de serviciu, clien\u0163ii trebuie s\u0103 fac\u0103 o plat\u0103 cu cardul, online sau offline. ING Bazar este integrat \u00een Home\u2019Bank \u015fi este disponibil at\u00e2t \u00een varianta pentru mobil c\u00e2t \u015fi pe desktop. Cardurile de fidelitate la diver\u015fi comercian\u0163i pot fi stocate \u00een aplica\u0163ia de mobil; \u00een plus, aplica\u0163ia genereaz\u0103 oferte personalizate \u00een func\u0163ie de istoric \u015fi op\u0163iuni, prin urmare, mai relevante pentru clien\u0163i. ING Bazar este un produs de baz\u0103 nonbancar, ce r\u0103spunde unor nevoi nonbancare at\u00e2t pentru clien\u0163ii de retail, c\u00e2t \u015fi celor corporate.Ideea produsului a fost trimis\u0103 c\u0103tre ING Group \u00een 2014 \u015fi a primit finan\u0163are de la Innovation Fund, pentru a fi implementat\u0103.<\/p>\n<p>\nImplementarea a durat un an, iar partea de interfa\u0163\u0103 la client, mai precis aplica\u0163ia \u00een sine, a fost dezvoltat\u0103 cu o echip\u0103 in-house; back-end-ul a fost dezvoltat \u00een colaborare cu un ter\u0163. ING Bazar a fost lansat \u00eentr-o faz\u0103 restr\u00e2ns\u0103 de pilot (12.000 de clien\u0163i), \u00een decembrie 2014, iar lansarea comercial\u0103 a avut loc \u00een aprilie 2015. \u00cen prezent, 45 de parteneri sunt \u00eenscri\u015fi \u00een program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ING Bank Rom\u00e2nia a lansat ING Bazar, un serviciu care reune\u015fte oferte personalizate ale unor comercian\u0163i relevan\u0163i (supermarketuri, benzin\u0103rii, farmacii, comercian\u0163i cu am\u0103nuntul), carduri de fidelitate \u015fi recompense pentru pl\u0103\u0163ile efectuate. ELEMENTUL DE NOUTATE: Primul produs de acest gen disponibil clien\u0163ilor din Rom\u00e2nia. EFECTELE INOVA\u0162IEI: Procesul decurge astfel: clien\u0163ii fac cump\u0103r\u0103turi \u015fi primesc bani \u00eenapoi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[10403,236,7168,7820,4126,7704,10129,7442,7824,8210,8754,265,47,164,62,93,245,28494,98,9130,421],"class_list":["post-140585","post","type-post","status-publish","format-standard","hentry","category-special","tag-aplicatie","tag-banca","tag-benzinarii","tag-carduri","tag-clienti","tag-comercianti","tag-cumparaturi","tag-dezvoltare","tag-farmacii","tag-ing","tag-ing-bank","tag-inovatie","tag-lansare","tag-oferte","tag-parteneri","tag-plati","tag-prezenta","tag-reunire","tag-romania","tag-serviciu","tag-supermarketuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140585"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140585\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}