\n96% dintre persoanele intervievate \u00een cadrul studiului MKOR \u00ee\u015fi cump\u0103r\u0103 haine de la mall.<\/p>\n
\nRom\u00e2nii se dovedesc a fi extrem de comozi astfel c\u0103 proximitatea este principalul factor \u00een alegerea unui mall. 43% dintre intervieva\u0163i au declarat c\u0103 merg la cel mai apropiat mall de locuin\u0163\u0103. Num\u0103rul mare de magazine – 30% \u015fi unicitatea brandurilor – 24% completeaz\u0103 topul criteriilor de selec\u0163ie.<\/p>\n
\nCe fac clien\u0163ii c\u00e2nd ajung \u00een mall? Aproape jum\u0103tate \u2013 42% dintre responden\u0163i \u2013 se duc la mall pentru a-\u015fi achizi\u0163iona produse vestimentare de c\u00e2teva ori pe lun\u0103, iar 28% o dat\u0103 pe lun\u0103. \u00cen afara hainelor, rom\u00e2nii care frecventeaz\u0103 mall-urile din Bucure\u015fti fac acest lucru \u015fi pentru a lua masa \u2013 29% sau, pur \u015fi simplu, pentru o plimbare 18%.<\/p>\n
\nDocumentarea prealabil\u0103 privind produsele sau magazinele de interes dintr-un mall se realizeaz\u0103 cu ajutorul Google de c\u0103tre peste 60% dintre cei intervieva\u0163i. C\u00e2nd se afl\u0103 \u00een fa\u0163a raftului, cei mai mul\u0163i clien\u0163i \u2013 73% cer informa\u0163ii direct de la personalul din magazin.<\/p>\n
\n\u201ePrin aceast\u0103 nou\u0103 cercetare am dorit s\u0103 analiz\u0103m care sunt diferen\u0163ele comportamentale \u00eentre cump\u0103r\u0103torii online \u015fi cei din magazine de pe pia\u0163a de fashion din Rom\u00e2nia. Relevante sunt op\u0163iunile atunci c\u00e2nd clien\u0163ii ajung \u00een cele dou\u0103 medii \u2013 cei din online sunt interesa\u0163i \u00een primul r\u00e2nd de pre\u0163, iar cei direc\u0163i au ca prioritate c\u00e2t de aproape este mall-ul de casa lor. Prin urmare vorbim de dou\u0103 tipuri de comportamente total diferite care necesit\u0103 aborb\u0103ri specifice din partea retailerilor din domeniu,\u201d a precizat Corina Cimpoca, Consultant Senior \u015fi fondator MKOR Consulting.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
96% dintre persoanele intervievate \u00een cadrul studiului MKOR \u00ee\u015fi cump\u0103r\u0103 haine de la mall. Rom\u00e2nii se dovedesc a fi extrem de comozi astfel c\u0103 proximitatea este principalul factor \u00een alegerea unui mall. 43% dintre intervieva\u0163i au declarat c\u0103 merg la cel mai apropiat mall de locuin\u0163\u0103. Num\u0103rul mare de magazine – 30% \u015fi unicitatea brandurilor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16061,32328,15738,4126,8199,387,7220,173],"class_list":["post-140484","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alegere","tag-apropiere","tag-bucuresteni","tag-clienti","tag-haine","tag-magazine","tag-mall","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}