{"id":140317,"date":"2016-12-04T10:00:00","date_gmt":"2016-12-04T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=140317"},"modified":"2016-12-04T10:00:00","modified_gmt":"2016-12-04T10:00:00","slug":"opinie-daniel-bujorean-teoria-focusului-si-managementul-de-top","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=140317","title":{"rendered":"Opinie Daniel Bujorean: Teoria focusului \u015fi managementul de top"},"content":{"rendered":"<p>\n<strong>Daniel Bujorean, ENSIGHT MANAGEMENT CONSULTING<\/strong><\/p>\n<hr \/>\n<p>\nP\u00e2n\u0103 nu de mult, conceptul la mod\u0103 era multi-tasking-ul. Un apanaj al noului profesionist postmodern care dep\u0103\u015fise stadiul de specialist dup\u0103 cele zece mii de ore de munc\u0103 necesare pentru a deveni profesionist \u015fi ajungea astfel un super-profesionist. Pentru angajator \u015fi candidat, competen\u0163a era aproape similar\u0103 cu productivitatea, eficien\u0163a \u015fi profitul. Motiv pentru care, aceast\u0103 stare profesional\u0103 suprem\u0103 devenise un deziderat \u00een organiza\u0163ii.<\/p>\n<p>\nAmbele mituri sunt \u00eens\u0103 contrazise de cercet\u0103ri serioase din domeniul autovehiculelor care au demonstrat, f\u0103r\u0103 echivoc, pericolul multi-tasking-ului la volan \u015fi de cercet\u0103ri din domeniul psihologiei \u015fi ale \u015ftiin\u0163ei aten\u0163iei care demonteaz\u0103 mitul productivit\u0103\u0163ii. Psihologul \u015fi jurnalistul Daniel Goleman trateaz\u0103 subiectul \u00een profunzime \u00een cea mai recent\u0103 carte a sa, Focus. Cartea se concentreaz\u0103 pe subiectul aten\u0163iei! Dezbate tot ce este mai nou \u00een \u015ftiin\u0163a aten\u0163iei \u015fi cum anumite competen\u0163e mentale, hr\u0103nite \u015fi antrenate, pot s\u0103 ne ajute enorm \u00een via\u0163a personal\u0103 \u015fi profesional\u0103.<\/p>\n<p>\nAten\u0163ia este ca un mu\u015fchi, spune autorul, dac\u0103 este folosit\u0103 \u00een mod eronat se poate eroda, dar dac\u0103 este folosit\u0103 corect, cre\u015fte. Plec\u00e2nd de la aceast\u0103 premis\u0103, \u00eentelegem beneficiile unui \u201emu\u015fchi\u201d antrenat \u015fi tonifiat pentru a ne oferi avantaje competitive \u00een management.<\/p>\n<p>\nF\u0103r\u0103 telefon, \u00een deplin\u0103 lini\u015fte \u015fi meditativ, Steve Jobs reu\u015fea s\u0103 \u00ee\u015fi concentreze aten\u0163ia pe strategia de marketing a firmei Apple, limit\u00e2nd protofoliul de produse la doar c\u00e2teva, o strategie controversat\u0103 la acea vreme dar care s-a dovedit de succes pe termen lung. Care sunt capabilit\u0103\u0163ile strategice ale firmei \u015fi care sunt activit\u0103\u0163ile la care putem renun\u0163a, externaliza? Pot fi \u00eentreb\u0103ri importante pentru viitorul unei organiza\u0163ii. Sunt trei tipuri de aten\u0163ie, spune Goleman: interioar\u0103, c\u0103tre al\u0163ii \u015fi c\u0103tre exterior. Luate \u00eempreun\u0103 pot s\u0103 duc\u0103 la performan\u0163\u0103 de business. Se pare c\u0103 cei mai performan\u0163i dintre noi ne \u201ecomplacem\u201d \u00een medita\u0163ie, preg\u0103tire prin concentrare, recuperare dup\u0103 e\u015fecuri, o aten\u0163ie continu\u0103 pentru curba de \u00eenv\u0103\u0163are \u015fi asocieri emo\u0163ionale pozitive. Toate ne ajut\u0103 s\u0103 ne \u00eembun\u0103t\u0103\u0163im obiceiurile, s\u0103 adaug\u0103m noi competen\u0163e \u015fi s\u0103 sus\u0163inem excelen\u0163a.<\/p>\n<p>\nO aten\u0163ie interioar\u0103 se refer\u0103 la con\u015ftientizarea propriei persoane \u015fi managementul performan\u0163ei personale. Datorit\u0103 faptului c\u0103 ne cunoa\u015ftem bine abilit\u0103\u0163ile dar \u015fi limit\u0103rile, avem o percep\u0163ie realist\u0103 a propriei noastre persoane, \u00een\u0163eleg\u00e2nd mai bine nevoia de \u00eenv\u0103\u0163are. De asemenea, ne canaliz\u0103m pe emo\u0163ii pozitive \u015fi ne automotiv\u0103m fiind preg\u0103ti\u0163i s\u0103 ne ridic\u0103m dup\u0103 e\u015fecuri. Mi-e greu s\u0103 cred c\u0103 este cineva care va contesta faptul c\u0103 aceste lucruri pot constitui avantaje competitive \u00een zilele noastre, c\u00e2nd suntem asalta\u0163i de sute de e-mailuri pe zi, zeci de telefoane, crize interne \u015fi monitoriz\u0103ri de pres\u0103 care povestesc despre alte noi realiz\u0103ri ale competi\u0163iei.<\/p>\n<p>\nAten\u0163ia c\u0103tre al\u0163ii se refer\u0103 la modul cum empatiz\u0103m cu ceilal\u0163i. O aten\u0163ie care ne va ajuta s\u0103 \u00een\u0163elegem cum oamenii percep lucrurile, cum se simt \u015fi prin urmare ne va oferi competen\u0163ele de motivare, convingere, influen\u0163are, negociere, mediere \u015fi colaborare.<\/p>\n<p>\nAten\u0163ia c\u0103tre exterior are leg\u0103tur\u0103 cu capacitatea noastr\u0103 de a recunoa\u015fte tendin\u0163e \u00een pia\u0163\u0103, de a \u201emirosi\u201d tehnologiile viitorului cu impact direct asupra afacerii noastre. Aceast\u0103 capacitate poate s\u0103 fac\u0103 diferen\u0163a \u00eentr-un sector, printr-o viziune corect\u0103 a viitorului.<\/p>\n<p>\nDecizia de intrare pe o nou\u0103 pia\u0163\u0103 sau de eliminare a unei unit\u0103\u0163i strategice din organiza\u0163ie, decizia de pozi\u0163ionare sau de urm\u0103rire a cotei de pia\u0163\u0103 \u00een detrimentul profitului, intrarea pe o pia\u0163\u0103 de ni\u015f\u0103, toate pot fi influen\u0163ate de capacitatea unui manager de a se concentra \u015fi de a-\u015fi antrena mu\u015fchiul aten\u0163iei pe cele trei dimensiuni.<\/p>\n<p>\nCare dimensiune este \u00eens\u0103 prioritar\u0103 \u00een management? C\u00e2nd vorbim de management, aten\u0163ia c\u0103tre exterior este foarte important\u0103. Richard A. D\u2019Aveni \u015fi Ian C. MacMillan au studiat 57 de companii falimentare \u015fi tot at\u00e2tea companii supravie\u0163uitoare prin prisma scrisorilor trimise de manageri c\u0103tre ac\u0163ionari \u00een timpul crizelor de sc\u0103dere a cererii \u00een pia\u0163\u0103. Au dorit s\u0103 observe pe ce aspecte \u00ee\u015fi vor concentra aten\u0163ia \u015fi \u00een consecin\u0163\u0103 ac\u0163iunile lor. \u00cen acest sens au analizat con\u0163inutul acestor scrisori cu cinci ani \u00eenainte de faliment \u015fi au m\u0103surat aten\u0163ia managerilor c\u0103tre exterior (Input: for\u0163\u0103 de munc\u0103, capital, cl\u0103diri, materie prim\u0103, informa\u0163ie \u015fi Output: la nevoile clien\u0163ilor, produse \u015fi cre\u015fterea cererii) dar \u015fi c\u0103tre mediul intern. Rezultatele lor au ar\u0103tat c\u0103, \u00een condi\u0163ii normale, managerii firmelor supravie\u0163uitoare aloc\u0103 aten\u0163ie egal\u0103 mediului intern \u015fi celui extern, dar mai mult\u0103 aten\u0163ie pentru output dec\u00e2t pentru input.<\/p>\n<p>\nC\u00e2nd apare criza de sc\u0103dere a cererii, ei \u00ee\u015fi modific\u0103 focusul \u015fi dau o mai mare aten\u0163ie aspectelor importante ale mediului extern. \u00cen contrast, managerii firmelor falimentare au ignorat factorii de output \u00een timpul crizei \u015fi \u015fi-au \u00eendreptat aten\u0163ia c\u0103tre input \u015fi mediul intern (\u201eA Study of the Focus of Attention of Top Managers in Surviving and Failing Firms\u201d, Sage Publications, 1990).<\/p>\n<p>\nRezultatele sunt \u00een concordan\u0163\u0103 cu literatura de specialitate dar \u015fi cu observa\u0163iile empirice ale consultan\u0163ilor Ensight Management Consulting. \u00cen articolul publicat recent de Business Magazin, \u201eFor\u0163a de v\u00e2nz\u0103ri, de la trupe de infanterie la trupe de asalt\u201d, Sorin Spiridon sublinia tocmai importan\u0163a factorilor de output dar \u015fi noua paradigm\u0103 a pie\u0163elor mature: \u201ePentru multe dintre companiile din pie\u0163ele mature solu\u0163ia a fost abandonarea conceptului de \u00abshare of market\u00bb \u015fi \u00eenlocuirea lui cu un altul \u015fi anume, \u00abshare of wallet\u00bb. Iar aceast\u0103 schimbare nu este una de termeni, ci una extrem de profund\u0103, \u00een care compania trebuie s\u0103 \u00ee\u015fi schimbe \u00een mod fundamental modelul de business. Iar cele mai dificile schimb\u0103ri care trebuie operate sunt \u00een ceea ce prive\u015fte clien\u0163ii \u015fi for\u0163a de v\u00e2nz\u0103ri.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Bujorean, ENSIGHT MANAGEMENT CONSULTING P\u00e2n\u0103 nu de mult, conceptul la mod\u0103 era multi-tasking-ul. Un apanaj al noului profesionist postmodern care dep\u0103\u015fise stadiul de specialist dup\u0103 cele zece mii de ore de munc\u0103 necesare pentru a deveni profesionist \u015fi ajungea astfel un super-profesionist. Pentru angajator \u015fi candidat, competen\u0163a era aproape similar\u0103 cu productivitatea, eficien\u0163a \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[10754,7854,31832,182,303,7217,5823,10287,87,60,9969,32789,8864,28325,7630],"class_list":["post-140317","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-capacitate","tag-cercetari","tag-competente","tag-criza","tag-important","tag-management","tag-manageri","tag-mediu","tag-opinie","tag-piata","tag-productivitate","tag-profesionist","tag-stiinta","tag-subiect","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140317"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140317\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}