\nMelanie Gleeson, CEO-ul unui imperiu spa de lux, dezv\u0103luie publica\u0163iei forbes.com secretele unui business de succes, ca cel pe care \u00eel conduce.<\/p>\n
\n\u201e\u00cen primul r\u00e2nd, am v\u0103zut schimbarea fizic\u0103 \u015fi emo\u0163inal\u0103 pe care o aveau femeile c\u00e2nd plecau de la spa\u201d, spune Melanie. \u201eMi-am dat seama c\u0103 vreau s\u0103 fac parte din aceast\u0103 industrie\u201d. \u015ei a\u015fa a \u00eenceput, \u00een 2012, deschiz\u00e2nd primul s\u0103u spa \u00eempreun\u0103 cu o coleg\u0103 de facultate, Belinda Fraser, care acum \u00eei este partener\u0103 de busines. \u201eAm deschis primul Endota spa cu 5000 de dolari, loca\u0163ia, pasiune \u015fi un \u00eentreg set de obiective\u201d, adaug\u0103 ea. \u00cen 2016, cu Gleeson \u00een prim plan, Endota are peste 100 de centre \u00een Australia, peste 1000 de angaja\u0163i, fiind cea mai mare re\u0163ea de spa de pe continent.<\/p>\n
\n1. G\u0103se\u015fte-\u0163i povestea<\/p>\n
\n\u201eAm fost crescut\u0103 respect\u00e2nd mediul \u00eenconjur\u0103tor \u015fi mo\u015ftenirea l\u0103sat\u0103 de \u0163ara noastr\u0103\u201d, spune Gleeson. \u201e\u015ei vreau s\u0103 m\u0103 asigur c\u0103 orice am f\u0103cut sau fac \u00een acest business reflect\u0103 aceste valori\u201d. Iar asta se reflect\u0103, dup\u0103 spusele sale, \u00een ingredientele naturale folosite \u00een gama de \u00eengrijire a pielii din cadrul spa-ului, tipice Australiei, cre\u00e2nd astfel o leg\u0103tur\u0103 puternic\u0103 cu cultura indigen\u0103 a \u0163\u0103rii. \u201eC\u00e2nd am c\u0103utat un nume potrivit pentru primul spa, am dat peste -endota -, un cuv\u00e2nt indigen, care \u00eenseamn\u0103 \u201efrumos”, spune Gleeson. Prin asta, a reu\u015fit s\u0103-\u015fi creeze un brand unic \u015fi s\u0103 se diferen\u0163ieze pe pia\u0163a de wellness.<\/p>\n
\n2. Alege oamenii potrivi\u0163i<\/p>\n
\nGleeson consider\u0103 c\u0103 modul s\u0103u de a conduce, ce are la baz\u0103 valori de baz\u0103 precum grija, a atras oameni cu acelea\u015fi principii \u015fi valori, lucru ce a dus la o cre\u015ftere a nivelului de apartene\u0163\u0103 la brand. \u201eNu cred c\u0103 acest lucru este o coinciden\u0163\u0103. Cu to\u0163ii suntem lega\u0163i de univers\u201d, spune ea. A\u015fadar, lucr\u00e2nd cu oameni care g\u00e2ndesc similar, Melanie consider\u0103 c\u0103 valorile interne ale brandului pot fi cimentate u\u015for, mai ales atunci c\u00e2nd o afacere \u00ee\u015fi dore\u015fte extinderea prin franciz\u0103.<\/p>\n
\n3. F\u0103r\u0103 ierarhii<\/p>\n
\nConform spuselor sale, \u00een cadrul Endota spa, ierarhia a fost eliminat\u0103. \u201eNu cred \u00eentr-un birou central. Noi suntem un centru de sprijin, ce func\u0163ion\u0103m \u00eempreun\u0103 cu partenerii de afaceri\u201d, declar\u0103 Melanie. \u00cens\u0103, cel mai mare impact \u00een ceea ce prive\u015fte determinarea direc\u0163iei de afaceri, ar trebui s\u0103 fie construirea \u015fi cultivarea de rela\u0163ii, spune Gleeson. \u201eSunt mereu con\u015ftient\u0103 de acest lucru \u015fi de contribu\u0163ia partenerilor no\u015ftri de afaceri la cre\u015fterea brand-ului\u201d, mai adaug\u0103 ea.<\/p>\n
\n4. S\u0103 oferi servicii calitative<\/p>\n
\n\u201ePentru a oferi servicii de lux \u00een pia\u0163a de servicii de s\u0103n\u0103tate \u015fi wellness \u00eenseamn\u0103 s\u0103 pui pe primul plan nevoile clientului din minutul \u00een care \u00ee\u0163i trece pragul\u201d,spune Gleeson. \u201eSpa-urile noastre sunt un refugiu pentru femei, locul unde \u00ee\u015fi las\u0103 grijile \u015fi stresul la u\u015f\u0103\u201d, spun aceasta. Dup\u0103 p\u0103rerea sa, centrul spa nu ar trebui s\u0103 fie considerat un tratament de lux, ci un obicei s\u0103n\u0103tos. <\/p>\n","protected":false},"excerpt":{"rendered":"
Melanie Gleeson, CEO-ul unui imperiu spa de lux, dezv\u0103luie publica\u0163iei forbes.com secretele unui business de succes, ca cel pe care \u00eel conduce. \u201e\u00cen primul r\u00e2nd, am v\u0103zut schimbarea fizic\u0103 \u015fi emo\u0163inal\u0103 pe care o aveau femeile c\u00e2nd plecau de la spa\u201d, spune Melanie. \u201eMi-am dat seama c\u0103 vreau s\u0103 fac parte din aceast\u0103 industrie\u201d. \u015ei […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,192,16894,7179,235,125,32551,30806,246,83,20233,10358,200,32890,274,474,4127,6266,6065,31534,62,5239,60,6547,8932,80,7543,395,391,17103,15,10335,10210,7705],"class_list":["post-140183","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-angajati","tag-australia","tag-brand","tag-business","tag-ceo","tag-coleg","tag-creare","tag-crestere","tag-deschidere","tag-dezvaluiri","tag-facultate","tag-femei","tag-fizica","tag-incepere","tag-industrie","tag-lux","tag-oameni","tag-obiective","tag-partener","tag-parteneri","tag-pasiune","tag-piata","tag-plan","tag-poveste","tag-refuz","tag-retea","tag-retele","tag-schimbare","tag-secrete","tag-servicii","tag-spa","tag-succes","tag-valori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140183"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140183\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}