\nPentru posesorii de autoturisme Volkswagen mai vechi de minimum cinci ani, Porche Rom\u00e2nia comunic\u0103, al\u0103turi de Infinit Agency, noul concept se service-uri \u201eVolkswagen Direct Express\u201d, destinat posesorilor de ma\u015fini ie\u015fite din garan\u0163ie.<\/p>\n
\nConceptul de service Volkswagen Direct Express este implementat deja \u00een trei regiuni din \u0163ar\u0103 \u015fi urmeaz\u0103 extinderea la nivel na\u0163ional. Comunicarea const\u0103 \u00eentr-o campanie targetat\u0103 pe cele trei regiuni cu scop de cre\u015ftere awarness, dar \u015fi de informare privind serviciile oferite clien\u0163ilor precum: acces rapid la service, accesorii originale sau expertiz\u0103 tehnic\u0103 VW. <\/p>\n
\n \u201ePentru noi este un an strategic \u00een ceea ce prive\u015fte marketarea serviciilor de marca after-sales pentru c\u0103 am putut s\u0103 ie\u015fim \u00een pia\u0163\u0103 cu o alternativ\u0103 care s\u0103 ne fidelizeze clien\u0163ii post-garan\u0163ie. Colaborarea cu Infinit ne-a provocat un pic curajul strategico-creativ \u015fi sunt bucuros c\u0103 am ales s\u0103 scriem \u00eempreun\u0103 acest capitol important din povestea Direct Express\u201d, spune Dumitru Bolba, Sales Service, Parts and Accessories Manager, Porsche Rom\u00e2nia.<\/p>\n
\n\u201eC\u00e2nd vorbim de service auto de marc\u0103, challenge-ul \u2013 al tuturor juc\u0103torilor din pia\u0163a auto- este acela de a fideliza clientul care a ie\u015fit din perioada de garan\u0163ie. Rolul nostru a fost s\u0103 \u00een\u0163elegem ce \u00eei face pe clien\u0163i s\u0103 renun\u0163e la service-ul de cartier, iar printr-o comunicare relevant\u0103 \u015fi \u00een spiritul brandului s\u0103 le schimb\u0103m percep\u0163ia. Volkswagen ne-a f\u0103cut treaba mai u\u015foar\u0103 pentru c\u0103 solu\u0163ia vine, \u00een primul r\u00e2nd, din produs. (…) A\u015fa a luat na\u015ftere umbrela de comunicare \u201eNoi suntem altfel\u201d sub care seria de execu\u0163ii vin s\u0103 demonstreze avantajele Direct Express\u201d, spune \u015fi Alice Gavril, head of new business & strategy, Infinit Agency. <\/p>\n","protected":false},"excerpt":{"rendered":"
Pentru posesorii de autoturisme Volkswagen mai vechi de minimum cinci ani, Porche Rom\u00e2nia comunic\u0103, al\u0103turi de Infinit Agency, noul concept se service-uri \u201eVolkswagen Direct Express\u201d, destinat posesorilor de ma\u015fini ie\u015fite din garan\u0163ie. Conceptul de service Volkswagen Direct Express este implementat deja \u00een trei regiuni din \u0163ar\u0103 \u015fi urmeaz\u0103 extinderea la nivel na\u0163ional. Comunicarea const\u0103 \u00eentr-o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13001,4126,9647,9734,14547,4899,5255,15956,98,8369,15,8159],"class_list":["post-140148","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-autoturisme","tag-clienti","tag-comunicare","tag-concept","tag-garantie","tag-marca","tag-masini","tag-regiuni","tag-romania","tag-service","tag-servicii","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140148"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140148\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}