{"id":140066,"date":"2016-11-28T07:00:00","date_gmt":"2016-11-28T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=140066"},"modified":"2016-11-28T07:00:00","modified_gmt":"2016-11-28T07:00:00","slug":"romanii-prefera-ciocolata-no-name-topul-celor-mai-vandute-branduri-de-ciocolata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=140066","title":{"rendered":"Rom\u00e2nii prefer\u0103 ciocolata \u201eno-name\u201d. Topul celor mai v\u00e2ndute branduri de ciocolat\u0103"},"content":{"rendered":"

\nM\u0103rcile private ale marilor re\u0163ele de magazine s-au situat \u00een primul semestru pe primul loc \u00een topul v\u00e2nz\u0103rilor de ciocolat\u0103, dep\u0103\u015find \u00eempreun\u0103 branduri consacrate precum Milka, Poiana sau Africana, arat\u0103 o analiz\u0103 a ZF pe baza datelor companiei de cercetare de pia\u0163\u0103 Vektor Marktforschung.<\/p>\n

\nUna din cele zece tablete de cioco\u00adla\u00adt\u0103 consumate de un rom\u00e2n \u00een medie \u00een primul semestru a fost marc\u0103 \u201eno-name\u201c, potrivit estim\u0103rilor ZF.<\/p>\n

\nM\u0103rcile private ale unor re\u0163ele de maga\u00adzi\u00adne precum Carrefour, Kaufland sau Mega Image au cucerit astfel pri\u00admul loc pe \u00eenc\u0103 o pia\u0163\u0103, dup\u0103 ce \u015fi-au asi\u00adgurat aceast\u0103 po\u00adzi\u0163ie \u00een alte industrii precum s\u0103pun sau ulei, conform celor mai re\u00adcente date din pia\u0163\u0103. \u00cens\u0103, \u00een da\u00adtele Vektor Markt\u00adfor\u00adschung ca private label sunt luate toate m\u0103r\u00adcile pri\u00advate, ast\u00adfel c\u0103 separat pro\u00addu\u00adsele marilor maga\u00adzi\u00adne au o cot\u0103 de pia\u00ad\u00ad\u0163\u0103 mai mic\u0103.<\/p>\n

\n\"\"<\/p>\n

\n<\/p>\n

\nPozi\u0163ia a doua \u00een topul celor mai v\u00e2ndute m\u0103rci de ciocolat\u0103 este ocupat\u0103 de Milka, brand al gigantului american Mondelez. \u00cen plus, Mondelez \u015fi-a asigurat trei locuri \u00een top cinci, al\u0103turi de Milka afl\u00e2ndu-se \u00een clasament \u015fi brandurile Poiana \u015fi Africana. Mondelez nu mai are \u00eens\u0103 unit\u0103\u0163i de produc\u0163ie \u00een Rom\u00e2nia.<\/p>\n

\nPe pozi\u0163ia a cincea \u00een clasament se afl\u0103 brandul Laura, produs de Kandia Dulce, cel mai mare produc\u0103tor de ciocolat\u0103 de pe plan local. Kandia Dulce \u015fi compania-sor\u0103 Heidi Chocolat sunt cei mai mari produc\u0103tori de ciocolat\u0103, \u00eentr-o pia\u0163\u0103 care \u00een ultimii ani  a fost invadat\u0103 de importuri. Dac\u0103 Heidi Chocolat livreaz\u0103 circa 50% din produc\u0163ie pe pie\u0163ele externe, Kandia Dulce \u015fi-a concentrat activitatea pe pia\u0163a local\u0103 av\u00e2nd \u00een portofoliu m\u0103rci cu tradi\u0163ie precum Rom, M\u0103gura, F\u0103g\u0103ra\u015f sau Kandia. \u00cen cazul m\u0103rcilor private este posibil s\u0103 existe anumite produse fabricate \u00een Rom\u00e2nia, dar aceste date nu sunt comunicate de marile re\u0163ele.<\/p>\n

\nPia\u0163a ciocolatei, evaluat\u0103 la 1,4 mi\u00adliar\u00adde de lei anual, este domi\u00adna\u00adt\u0103 de importuri, av\u00e2nd \u00een ve\u00addere c\u0103 cele mai v\u00e2ndute bran\u00adduri precum Milka sau Poiana nu sunt rea\u00adlizate pe plan local, conform datelor ZF.<\/p>\n

\nRom\u00e2nia se afl\u0103 pe ultimele locuri \u00een Europa \u00een ceea ce pri\u00adve\u015fte consumul de ciocolat\u0103, dar trendul consumului este ascendent.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u0103rcile private ale marilor re\u0163ele de magazine s-au situat \u00een primul semestru pe primul loc \u00een topul v\u00e2nz\u0103rilor de ciocolat\u0103, dep\u0103\u015find \u00eempreun\u0103 branduri consacrate precum Milka, Poiana sau Africana, arat\u0103 o analiz\u0103 a ZF pe baza datelor companiei de cercetare de pia\u0163\u0103 Vektor Marktforschung.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,8297,9817,43168,387,35684],"class_list":["post-140066","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-ciocolata","tag-consum","tag-ektor-marktforschung","tag-magazine","tag-marci-private"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140066"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/140066\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}