{"id":139831,"date":"2016-11-22T07:00:00","date_gmt":"2016-11-22T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=139831"},"modified":"2016-11-22T07:00:00","modified_gmt":"2016-11-22T07:00:00","slug":"romania-tara-de-teste-pentru-inovatiile-multinationalelor-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=139831","title":{"rendered":"Rom\u00e2nia, \u0163ar\u0103 de teste pentru inova\u0163iile multina\u0163ionalelor"},"content":{"rendered":"<p>\nS\u0103pt\u0103m\u00e2na trecut\u0103, British American Tobacco (BAT) Rom\u00e2nia a anun\u0163at investi\u0163ii \u00een fabrica de la Ploie\u015fti \u00een valoare de 100 de milioane de euro \u00een produc\u0163ia componentei tehnologice care se reg\u0103se\u015fte \u00een \u201eglo IFuse\u201d, \u015fi anume \u201eNeopods\u201d. O tehnologie care permite \u00eembinarea \u00eentr-un produs hibrid a \u0163ig\u0103rilor tradi\u0163ionale \u015fi a \u0163ig\u0103rilor electronice, f\u0103r\u0103 a degaja miros, fum sau scrum.<\/p>\n<p>\n<strong>BAT a selectat Rom\u00e2nia ca prima \u0163ar\u0103 din lume unde lanseaz\u0103 glo iFUSE, ad\u0103ug\u00e2nd astfel o nou\u0103 verig\u0103 \u201elan\u0163ului\u201d de inova\u0163ii ale multina\u0163ionalelor care \u00ee\u015fi testeaz\u0103 noile produse mai \u00eent\u00e2i \u00een \u0163ara noastr\u0103. Rom\u00e2nia nu mai este doar un loc \u00een care sunt replicate \u015fabloanele de pe alte meleaguri, ci \u015fi unul din care inova\u0163iile \u00ee\u015fi croiesc o matc\u0103 tot mai vizibil\u0103.<\/strong><\/p>\n<p>\nIat\u0103 o alt\u0103 verig\u0103 din \u201elan\u0163ul\u201d inova\u0163iilor aplicate aici de companiile multina\u0163ionale: Nescaf\u00e9 Milano, prima cafenea pe care compania a deschis-o \u00een acest format dup\u0103 o ideee ce s-a n\u0103scut \u00een Rom\u00e2nia. A prins contur \u00een Pia\u0163a Roman\u0103 din Bucure\u015fti, a fost aprobat\u0103 la Vevey, \u00een Elve\u0163ia, iar apoi a fost pus\u0103 \u00een practic\u0103 \u00een mai multe \u0163\u0103ri. Valoarea investi\u0163iei s-a plasat \u00een jurul a 200.000 de euro. Noutatea \u00een acest caz const\u0103 \u00een pachetul complet pe care compania \u00eel pune pe masa partenerilor. De\u015fi nu Nestl\u00e9 este operatorul afacerii, compania a inventat o solu\u0163ie integrat\u0103 de business care include at\u00e2t produse (cafea, cappuccino, ciocolat\u0103), c\u00e2t \u015fi aparatur\u0103 de ultim\u0103 genera\u0163ie cu serviciile-suport destinate partenerilor \u2013 de la trainingul personalului \u015fi mentenan\u0163a echipamentelor, p\u00e2n\u0103 la strategia de marketing \u015fi comunicare.<\/p>\n<p>\n<a href=\"http:\/\/www.mediafax.ro\/economic\/romania-tara-de-teste-pentru-inovatiile-multinationalelor-15986144\">Cititi mai multe pe www.mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odat\u0103 cu lansarea, la Ploie\u015fti, a produc\u0163iei unor articole inedite din industria tutunului, Rom\u00e2nia \u015fi-a consolidat statutul de \u0163ar\u0103 \u00een care sunt testate inova\u0163iile multina\u0163ionalelor pentru ca ulterior noile crea\u0163ii s\u0103 porneasc\u0103 \u00een cucerirea pie\u0163elor globale. MEDIAFAX consemneaz\u0103 c\u00e2teva exemple.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[251,474,47,7895,60,8733,259,98,9356],"class_list":["post-139831","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consolidare","tag-industrie","tag-lansare","tag-multinationale","tag-piata","tag-ploiesti","tag-productie","tag-romania","tag-teste"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139831"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139831\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}