\nMagazinul online de haine Fashion Days a \u00eenregistrat de Black Friday comenzi \u00een valoare de 17 milioane de lei, dublu fa\u0163\u0103 de edi\u0163ia din 2015, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. Edi\u0163ia de anul acesta, desf\u0103\u015furat\u0103 sub umbrela campaniei \u201eR\u0103sfa\u0163\u0103-te de Black Friday\u201d, a avut loc pe 18 noiembrie, o singur\u0103 zi. Clien\u0163ii care au avut instalate aplica\u0163iile mobile au putut comanda de pe 17 noiembrie, \u00eencep\u00e2nd cu ora 20:00.<\/p>\n
\n\u201eBlack Friday este un eveniment unic pentru noi, o s\u0103rb\u0103toare pentru care ne preg\u0103tim cu luni de zile \u00eenainte, \u015fi ne bucur\u0103m c\u0103 le-am putut oferi clien\u0163ilor no\u015ftri o gam\u0103 at\u00e2t de vast\u0103 \u015fi divers\u0103 de produse, al\u0103turi de branduri de lux, o premier\u0103 la care au r\u0103spuns foarte bine. Cre\u015fterea notabil\u0103 a traficului, cu prec\u0103dere \u00een zona de mobile, \u015fi dublarea v\u00e2nz\u0103rilor dovede\u015fte faptul c\u0103 modelul de business al Fashion Days le aduce clien\u0163ilor o experien\u0163\u0103 unic\u0103 de shopping. Putem spune c\u0103 anul acesta a fost anul fashion online\u201d, spune Andrei Chiril\u0103, Chief Marketing Officer Fashion Days.<\/p>\n
\nEdi\u0163ia de anul acesta a \u00eensemnat o cre\u015ftere semnificativ\u0103 \u015fi \u00een ceea ce prive\u015fte traficul cumulat, desktop, mobile \u015fi aplica\u0163ii, \u00een shopul Fashion Days: de 2,5 ori mai mare fa\u0163\u0103 de edi\u0163ia precedent\u0103, potrivit reprezentan\u0163ilor companiei. 77% din traficul total a venit de pe desktop \u015fi variantele mobile ale siteului, iar 56% din v\u00e2nz\u0103rile totale au fost realizate din aplica\u0163iile mobile. Mai mult, v\u00e2nz\u0103rile prin intermediul aplica\u0163iilor mobile au crescut de trei ori fa\u0163\u0103 de edi\u0163ia precedent\u0103.<\/p>\n
\nVarianta iOS a adus 60% din v\u00e2nz\u0103ri, \u00een vreme de varianta Android, 40%. Pe perioada Black Friday aplica\u0163ia de mobile Fashion Days a fost num\u0103rul 1 \u00een top trending apps, \u00een App Store, \u015fi num\u0103rul 2 \u00een top desc\u0103rc\u0103ri, cu peste 50.000 de downloadari, surclas\u00e2nd aplica\u0163ii precum Instagram sau Snapchat.<\/p>\n
\nCele mai populare categorii de produse v\u00e2ndute de Black Friday au fost hainele, urmate de \u00eenc\u0103l\u0163\u0103minte (teni\u015fi si cizme), gen\u0163i, produse pentru copii \u015fi ceasuri. \u00cen topul celor mai bine v\u00e2ndute branduri s-au \u00eenscris: United Colors of Benetton, Zee Lane, Desigual, Napapijri, Pepe Jeans, Love Moschino, Guess, Puma, US Polo, Levi’s, Furla.<\/p>\n
\nEdi\u0163ia 2016 a Black Friday a \u00eensemnat \u015fi o premier\u0103 pentru clien\u0163ii rom\u00e2ni, Fashion Days aduc\u00e2nd \u00een special pentru acest eveniment branduri de lux la nivel interna\u0163ional. Astfel, pe aceast\u0103 categorie, clien\u0163ii au f\u0103cut achizi\u0163ii \u00een valoare de 1,8 milioane de lei, cu reduceri de p\u00e2n\u0103 la 56%. Cel mai scump produs a fost o geant\u0103 Prada \u00een valoare de 6.500 de Lei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Magazinul online de haine Fashion Days a \u00eenregistrat de Black Friday comenzi \u00een valoare de 17 milioane de lei, dublu fa\u0163\u0103 de edi\u0163ia din 2015, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. Edi\u0163ia de anul acesta, desf\u0103\u015furat\u0103 sub umbrela campaniei \u201eR\u0103sfa\u0163\u0103-te de Black Friday\u201d, a avut loc pe 18 noiembrie, o singur\u0103 zi. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[263,33394,25505,7386,7555,4126,246,7780,8199,13319,7541,173,7630,7663,465,7212],"class_list":["post-139816","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aplicatii","tag-aplicatii-mobile","tag-black-friday","tag-branduri","tag-campanie","tag-clienti","tag-crestere","tag-fashion","tag-haine","tag-prada","tag-produse","tag-romani","tag-top","tag-trafic","tag-valoare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139816"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139816\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}