\nLaura Mu\u015furoaea, creatoarea canalului cu acela\u015fi nume, a ajuns s\u0103 aib\u0103, \u00een cinci ani, \u00een jur de 70.000 de abona\u0163i: \u201eA evoluat \u00eenceti\u015for, dar sigur. Acum cinci ani c\u00e2nd am \u00eenceput eu pia\u0163a nu era preg\u0103tit\u0103 pentru un astfel de con\u0163inut, dar nici eu nu m\u0103 ocupam serios de canal. Dup\u0103 doi ani mi-am dat seama c\u0103 asta \u00eemi doresc s\u0103 fac cu adev\u0103rat \u015fi m-am pus serios pe treab\u0103. Am \u00eenceput s\u0103 postez constant, s\u0103 \u00eenv\u0103\u0163 s\u0103 montez mai bine, s\u0103 g\u0103sesc subiecte c\u00e2t mai interesante, iar rezultatele nu au \u00eent\u00e2rziat s\u0103 apar\u0103. Cu timpul, oamenii s-au obi\u015fnuit \u015fi acest tip de con\u0163inut a devenit tot mai de interes\u201c, spune t\u00e2n\u0103ra de 25 de ani.<\/p>\n
\nA descoperit comunitatea vloggerilor din zona de beauty din \u00eent\u00e2mplare, c\u0103ut\u00e2nd sfaturi pe internet. A fost fascinat\u0103 de faptul c\u0103 exist\u0103 clipuri \u00een care oamenii \u00ee\u0163i dau sfaturi \u015fi te ajut\u0103 \u00eemp\u0103rt\u0103\u015find experien\u0163a lor cu tine. \u201eAm urm\u0103rit cu mare aten\u0163ie tutorialele respective. La noi nu se g\u0103seau acele produse \u015fi mi-a fost dificil s\u0103 le realizez. Am c\u0103utat astfel de clipuri \u00een limba rom\u00e2n\u0103, dar am r\u0103mas foarte dezam\u0103git\u0103 pentru c\u0103 nu existau. Fiind foarte entuziasmat\u0103 de ce se \u00eent\u00e2mpl\u0103 \u00een afar\u0103, am prins curaj s\u0103 \u00eencep eu s\u0103 fac astfel de clipuri.\u201c Ca surs\u0103 de inspira\u0163ie o aminte\u015fte pe Anna Saccone, o vloggeri\u0163\u0103 din Irlanda pe care o urm\u0103rea deja de c\u00e2teva luni. Ea f\u0103cea tutoriale de machiaj, ar\u0103ta cum \u00ee\u015fi aranjeaz\u0103 p\u0103rul \u00eentr-o zi obi\u015fnuit\u0103 sau cum \u00ee\u015fi alegea vestimenta\u0163ia. \u00cencet-\u00eencet a descoperit \u015fi al\u0163i vloggeri \u015fi a fost tot mai fascinat\u0103 de idee.<\/p>\n
\nT\u00e2n\u0103ra define\u015fte vloggingul ca \u201eun nou tip de televiziune, dar una mai apropiat\u0103 de public, mai transparent\u0103, cu un mesaj mai cald\u201c; tocmai din acest motiv a investit constant \u00een aparatur\u0103, \u00een cursuri \u015fi a \u00eenv\u0103\u0163at s\u0103 lucreze \u00een programe de montaj \u015fi de sunet. Tema clipului o decide, de obicei, \u00een func\u0163ie de perioada anului sau \u00een func\u0163ie de cererile abona\u0163ilor s\u0103i. \u201eDac\u0103 este Cr\u0103ciun, am s\u0103 dau un exemplu de machiaj pentru o petrecere sau c\u00e2teva idei de \u0163inute. Dar exist\u0103 \u015fi anumite clipuri stabilite de comunitate care se fac lunar; durata unui clip nu dep\u0103\u015fe\u015fte 10 minute, deoarece experien\u0163a mi-a demonstrat c\u0103 peste acest timp oamenii \u00ee\u015fi pierd r\u0103bdarea de a viziona. Dar cred c\u0103 trebuie s\u0103 \u00ee\u0163i sim\u0163i comunitatea, s\u0103 \u00eei ascul\u0163i, s\u0103 \u00een\u0163elegi ce \u00ee\u015fi doresc \u015fi ei. Momentan postez de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103. Frecven\u0163a se stabile\u015fte \u015fi \u00een func\u0163ie de ni\u015f\u0103, public \u015fi cerere. Eu c\u00e2nd am \u00eenceput nu aveam un program, postam c\u00e2nd \u00eemi aduceam aminte. Dar, \u00een timp, am \u00een\u0163eles importan\u0163a de a posta constant. Cred c\u0103 nu conteaz\u0103 c\u00e2t de mult postezi \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103, at\u00e2t timp c\u00e2t este constant, oamenii \u00ee\u0163i \u015ftiu programul \u015fi \u015ftiu c\u0103 se pot baza pe tine.\u201c<\/p>\n
\nNu a plecat de la \u00eenceput cu ideea de a c\u00e2\u015ftiga bani de pe urma canalului, fiind mai degrab\u0103 vorba de un hobby, \u00een ideea de a-\u015fi ocupa timpul cu ceva. Cu timpul, a descoperit c\u0103 asta \u00eei este voca\u0163ia \u015fi \u201eu\u015for-u\u015for a \u00eenceput s\u0103 fie monetizat\u0103. V\u0103 pot spune c\u0103 m\u0103 \u00eentre\u0163in din vlogging \u015fi doar de asta m\u0103 ocup\u201c. \u015ei \u00een cazul Laurei Mu\u015furoaea, parteneriatele cu branduri reprezint\u0103 principala surs\u0103 de venit: \u201eAm avut diferite campanii cu branduri, pentru care am realizat clipuri. Am refuzat nenum\u0103rate campanii pentru firme \u00een care nu cred sau ale c\u0103ror produse nu le folosesc\u201c. De\u015fi banii sunt un factor foarte important, spune ea, ideal este ca cei care creeaz\u0103 con\u0163inut s\u0103 nu promoveze produse \u00een care nu cred.<\/p>\n","protected":false},"excerpt":{"rendered":"
Laura Mu\u015furoaea, creatoarea canalului cu acela\u015fi nume, a ajuns s\u0103 aib\u0103, \u00een cinci ani, \u00een jur de 70.000 de abona\u0163i: \u201eA evoluat \u00eenceti\u015for, dar sigur. Acum cinci ani c\u00e2nd am \u00eenceput eu pia\u0163a nu era preg\u0103tit\u0103 pentru un astfel de con\u0163inut, dar nici eu nu m\u0103 ocupam serios de canal. Dup\u0103 doi ani mi-am dat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[8631,5444,233,9637,19913,200,448,274,6266,7541,80,26240,19707],"class_list":["post-139764","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-abonati","tag-canal","tag-comunitate","tag-continut","tag-descoperire","tag-femei","tag-functie","tag-incepere","tag-oameni","tag-produse","tag-refuz","tag-tanara","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139764"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/139764\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}