{"id":138240,"date":"2016-10-11T14:43:56","date_gmt":"2016-10-11T14:43:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=138240"},"modified":"2016-10-11T14:43:56","modified_gmt":"2016-10-11T14:43:56","slug":"ce-cresteri-de-vanzari-a-generat-retargeting-biz-in-cazul-fashionup-si-depurtat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=138240","title":{"rendered":"Ce cre\u015fteri de v\u00e2nz\u0103ri a generat Retargeting.Biz \u00een cazul FashionUP \u015fi dEPurtat"},"content":{"rendered":"<p>\n\u201cSolu\u0163ia Retargeting.Biz ne-a dat posibilitatea s\u0103 cre\u0103m mesaje personalizate pentru fiecare din clien\u0163ii FashionUp, lu\u00e2nd \u00een calcul comportamentul \u015fi preferin\u0163ele individuale ale fiec\u0103ruia. Implicit, asta ne-a apropiat de clien\u0163ii nostri, lucru apreciat imediat de c\u0103tre ace\u015ftia. Ratele de conversie pe trigger-ele Retargeting sunt de 4-5 ori mai mari dec\u00e2t media site-ului. \u00cen acest moment, aproximativ 25% din clien\u0163ii FashionUp intr\u0103 \u00een contact cu aceste triggere.\u201d, afirm\u0103 Alin Stanciu, reprezentantul FashionUp.ro.<\/p>\n<p>\n\u201cClien\u0163ii no\u015ftri au reac\u0163ionat din prima zi \u00een care am instalat aplica\u0163ia \u00een site, acest lucru reflect\u00e2ndu-se \u00een mod direct \u015fi \u00een v\u00e2nz\u0103ri. De la instalarea aplica\u0163iei \u015fi p\u00e2n\u0103 \u00een prezent, am avut o cre\u015ftere de peste 30% a v\u00e2nz\u0103rilor. Triggerul on-site de co\u015f abandonat, pentru vizitatorii necunoscu\u0163i, performeaz\u0103 cel mai bine\u201d, spune Nicolae Slav, reprezentantul dEpurtat.ro, referinduse la Retargeting.Biz, software-ul de automatizare \u00een marketing dezvoltat antreprenorii Rare\u015f B\u0103nescu \u015fi Mugur Frunzetti.<\/p>\n<p>\nLansat \u00een 2013, Retargeting.Biz este un start-up rom\u00e2nesc inovator ce propune companiilor din e-commerce un software care s\u0103 \u00eei ajute s\u0103 interac\u0163ioneze personalizat \u015fi rapid cu fiecare vizitator, \u00een func\u0163ie de ac\u0163iunile lor. Conform reprezentan\u0163ilor companiei, prin retargetarea vizitatorilor, aplica\u0163ia cre\u015fte rata de conversie \u015fi veniturile magazinelor online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerii din e-commerce FashionUp \u015fi dEpurtatau optat pentru aplica\u0163ia Retargeting.Biz, iar v\u00e2nz\u0103rile lor au crescut cu peste 25%. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[10403,25087,413,43033],"class_list":["post-138240","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-aplicatie","tag-ecommerce","tag-retaileri","tag-retargenting-biz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/138240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138240"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/138240\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}