\n\u0162ig\u0103rile tradi\u0163ionale domin\u0103 pia\u0163a local\u0103, cu o pondere de 99% din v\u00e2nz\u0103ri, iar cele mai consistente cote le revin celor trei multina\u0163ionale: British American Tobacco (BAT), urmat de Japan Tobacco International (JTI) \u015fi Philip Morris International (PMI). Cele mai mari v\u00e2nz\u0103ri se realizeaz\u0103 \u00een schimb prin intermediul juc\u0103torilor mici, cum sunt magazinele de cartier, buticurile \u015fi chio\u015fcurile de ziare.<\/p>\n
\nBritish American Tabacoo a avut afaceri de 1.656 de milioane de euro \u00een 2015, \u00een cre\u015ftere cu 6% fa\u0163\u0103 de 2014, \u015fi un profit de 98 de milioane de euro, fa\u0163\u0103 de 80 de milioane \u00een 2014, potrivit datelor companiei. \u00cen opinia Gemmei Webb, CEO al BAT Rom\u00e2nia, anul acesta va continua aceea\u015fi tendin\u0163\u0103, cu plusuri la capitolul v\u00e2nz\u0103rilor \u015fi profitabilit\u0103\u0163ii. \u201eAm avut un an foarte bun \u00een 2015 \u015fi ne a\u015ftept\u0103m ca tendin\u0163a s\u0103 continue \u015fi \u00een 2016 deoarece \u00een Rom\u00e2nia jum\u0103tate dintre fum\u0103tori aleg \u0163ig\u0103rile noastre.\u201c Potrivit datelor companiei, BAT are o cot\u0103 de pia\u0163\u0103 de 54,5% la nivel na\u0163ional \u015fi ajunge la 61% \u00een Bucure\u015fti. Cele mai importante branduri pentru companie sunt sunt Kent (24,6% cot\u0103 de pia\u0163\u0103 la nivel na\u0163ional) \u015fi Pall Mall (17%).<\/p>\n
\nJTI, al doilea juc\u0103tor de pe pia\u0163\u0103, are \u00een portofoliu branduri precum Sobranie, Camel sau Winston \u015fi a avut anul trecut afaceri de 866 de milioane de euro \u00een 2015, cu profit de 25,6 milioane; rezultatele au fost \u015fi \u00een cazul lor, \u00een cre\u015ftere fa\u0163\u0103 de 2014 (777 milioane de euro \u015fi profit de 19,5 mil de euro). Philip Morris, care produce \u015fi comercializeaz\u0103 Marlboro, L&M sau Parliament, a avut anul trecut afaceri de 533 de milioane de euro \u015fi un profit de 14,4 milioane de euro, \u00een cre\u015ftere fa\u0163\u0103 de 2014 (511 milioane de euro \u015fi profit de 5,4 milioane de euro), potrivit datelor Ministerului Finan\u0163elor. JTI \u015fi Philip Morris nu au dezv\u0103luit cota de pia\u0163\u0103 a produselor din portofoliu \u00een Rom\u00e2nia, dar JTI a precizat c\u0103 \u201ede\u0163ine peste un sfert din pia\u0163\u0103\u201c, iar reprezentan\u0163ii Philip Morris au spus c\u0103 produc\u0103torul de tutun \u201eeste liderul pie\u0163ei de tutun, cu produse v\u00e2ndute \u00een peste 180 de \u0163\u0103ri \u015fi 6 branduri \u00een top 15 cele mai v\u00e2ndute din lume\u201c. Evident, Philip Morris se refer\u0103 la pozi\u0163ia sa la nivel global.<\/p>\n
\nCel mai scump pachet de \u0163ig\u0103ri din Europa se reg\u0103se\u015fte \u00een Norvegia (10,75 euro), urmat de cel din Marea Britanie (10,10 euro), iar cel mai ieftin se afl\u0103 aproape de grani\u0163a cu Rom\u00e2nia, \u00een Ucraina \u015fi Belarus (0,58 de euro) \u015fi \u00een Moldova (0,66 de euro). \u00cen Rom\u00e2nia, pre\u0163ul mediu se afl\u0103 la 3,15 euro pe pachet.<\/p>\n
\n\u00cen \u0163\u0103rile din sudul Europei se reg\u0103sesc cei mai mul\u0163i fum\u0103tori de pe b\u0103tr\u00e2nul continent: \u00een Grecia 38% din popula\u0163ie fumeaz\u0103, urmat\u0103 de Bulgaria (35%), Croa\u0163ia (33%) \u015fi Fran\u0163a (32%), pe c\u00e2nd \u00een Rom\u00e2nia procentul ajunge la 27%, arat\u0103 un raport al Comisiei Europene publicat \u00een mai 2015.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0162ig\u0103rile tradi\u0163ionale domin\u0103 pia\u0163a local\u0103, cu o pondere de 99% din v\u00e2nz\u0103ri, iar cele mai consistente cote le revin celor trei multina\u0163ionale: British American Tobacco (BAT), urmat de Japan Tobacco International (JTI) \u015fi Philip Morris International (PMI). Cele mai mari v\u00e2nz\u0103ri se realizeaz\u0103 \u00een schimb prin intermediul juc\u0103torilor mici, cum sunt magazinele de cartier, buticurile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,246,438,217,9840,7784,60,32794,4638,173,98,8922,7212],"class_list":["post-137509","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-crestere","tag-europa","tag-international","tag-pachet","tag-philip-morris","tag-piata","tag-preferinta","tag-profit","tag-romani","tag-romania","tag-tigari","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/137509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137509"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/137509\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}