\nTranzac\u0163ia, realizat\u0103 cu sprijinul firmei de consultan\u0163\u0103 Livingstone, are scopul de a crea o nou\u0103 genera\u0163ie de programe de marketing pentru lan\u0163urile comerciale, prin ad\u0103ugarea expertizei Summit \u00een retail online. Astfel, TCC \u00ee\u015fi propune consolidarea capacit\u0103\u0163ilor de engagement digital ale companiei. Anul anterior, Summit a avut un profit de 47 de milioane de lire sterline. <\/p>\n
\nTCC Global a fost fondat\u0103 \u00een 1991 de Richard Beattie, pre\u015fedintele grupului. Ast\u0103zi, TCC Global desf\u0103\u015foar\u0103 campanii \u00een peste 70 de \u0163\u0103ri \u015fi are 34 de birouri \u00een toat\u0103 lumea, fiind unul dintre cei mai mari juc\u0103tori pe pia\u0163a de programe de fidelizare pentru retaileri. Printre clien\u0163ii s\u0103i se num\u0103r\u0103 Tesco, Carrefour, Lidl, Aldi, Woolworth Australia \u015fi 7-Eleven, Mega Image, OMV, Billa. De asemenea, TCC Global colaboreaz\u0103 cu o serie de parteneri pentru implementarea campaniilor sale, inclusiv cu branduri renumite la nivel global precum Disney, MasterChef, Warner Bros, Pyres \u015fi furnizori din sectorul FMCG. Compania Summit a fost lansat\u0103 \u00een 2000 de c\u0103tre Hedly Aylott, actualul CEO, \u015fi a ajuns la peste 160 de angaja\u0163i \u00een trei loca\u0163ii din Europa. <\/p>\n
\n\u201ePentru TCC Global este fundamental s\u0103 \u00een\u0163elegem cump\u0103r\u0103torul. \u00cen noua lume a retailului unde online-ul se integreaz\u0103 perfect cu comer\u0163ul tradi\u0163ional este mai important ca niciodat\u0103 s\u0103 oferi cele mai bune solu\u0163ii \u015fi mai ales pe acelea care se adreseaz\u0103 \u00eentregului lan\u0163 valoric. Ad\u0103ug\u0103m \u00een portofoliul TCC Global mai multe platforme de interac\u0163iune digital\u0103, astfel c\u0103 expertiza Summit \u00een retailul online \u015fi analiza datelor va fi cu adev\u0103rat valoroas\u0103\u201d, a spus Manfred Litschka, director regional de v\u00e2nz\u0103ri la TCC.<\/p>\n","protected":false},"excerpt":{"rendered":"
TCC Global, unul dintre cei mai mari juc\u0103tori ai pie\u0163ei de retail marketing, cu o cifr\u0103 de afaceri de peste 500 de milioane de euro \u00een 2015, a achizi\u0163ionat compania Summit, specializat\u0103 \u00een retail-ul online. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,388,272,246,12752,7178,539,34705,7518,8003],"class_list":["post-137447","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-cifra-de-afaceri","tag-companie","tag-crestere","tag-jucatori","tag-marketing","tag-online","tag-piata-de-retail","tag-preluare","tag-summit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/137447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137447"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/137447\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}