{"id":1370,"date":"2005-11-22T18:33:00","date_gmt":"2005-11-22T18:33:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1370"},"modified":"2026-04-02T07:21:50","modified_gmt":"2026-04-02T07:21:50","slug":"degetul-pe-rana","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1370","title":{"rendered":"Degetul pe rana"},"content":{"rendered":"<p><SPAN class=text>  <P align=justify>Ce \u0084doare\u0093 in outdoor-ul bucurestean? Capitala are cel putin patru probleme care au slabe sanse sa fie indreptate in timpul ramas pana la momentul aderarii. <\/P>  <P align=justify><STRONG>ILEGALITATI:<\/STRONG> Bucurestiul geme de panouri ilegale, care produc anual o gaura de milioane de euro Primariei.<\/P>  <P align=justify>&nbsp;<BR><STRONG>ESTETICA:<\/STRONG> Bucurestiul este una dintre cele mai inestetice capitale din Europa si prin prisma panotajului stradal<\/P>  <P align=justify><BR><STRONG>HAOS:<\/STRONG> Itele in outdoor sunt atat de incurcate, incat cu greu se intrevede o solutie fiabila de reglementare a acestei piete: 1. Companiile mari de outdoor vor sa-si securizeze business-ul si sa castige potul cel mare: contractul pentru mobilier stradal. 2. Companiile medii si mici vor sa-si pastreze business-ul curent 3. Advertiserii din tutun &#8211; care asigura 50-60% din rulajul in acest business profita la maximul de timpul ramas pana la integrarea in UE 4. Industria de outdoor este presata sa se alinieze normelor europene 5. Primaria vrea incasari mai mari la buget 6. Arhitectii vor o capitala estetica, dar nu pot face mare lucru din cauza contractelor semnate sub fosta putere. Cineva trebuie sa piarda in acest circuit, ca lucrurile sa intre in normalitate.<\/P>  <P class=text align=justify><\/SPAN><STRONG>ROI:<\/STRONG> Nici pana in ziua de azi, industria nu a reusit sa se puna de acord asupra unei modalitati de masurare a audientei outdoor. Iar advertiserii nu au un Return-on-Investment (ROI) cert al bugetelor pe care le cheltuie pe acest canal.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce \u0084doare\u0093 in outdoor-ul bucurestean? Capitala are cel putin patru probleme care au slabe sanse sa fie indreptate in timpul ramas pana la momentul aderarii. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[915],"class_list":["post-1370","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-degetul-pe-rana"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1370"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1370\/revisions"}],"predecessor-version":[{"id":22862,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1370\/revisions\/22862"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}