\nTot mai multe case de mod\u0103 \u00eencep s\u0103 con\u015ftientizeze importan\u0163a unei arhive proprii pentru promovarea brandului, dar nu numai, scrie Financial Times. Elemente din arhiv\u0103 pot fi utilizate pentru expozi\u0163ii care s\u0103 demonstreze publicului tradi\u0163ia firmei \u00een domeniu ori ca surs\u0103 de inspira\u0163ie pentru creatorii din prezent. Dac\u0103 \u00eens\u0103 nu au fost suficient de prev\u0103z\u0103toare, casele \u015fi creatorii se v\u0103d nevoi\u0163i s\u0103-\u015fi reconstituie istoria cump\u0103r\u00e2nd diverse piese de la colec\u0163ionarii particulari, muzee sau chiar clien\u0163i ori cliente.<\/p>\n
\nMuzeul Gucci, spre exemplu, a anun\u0163at recent achizi\u0163ionarea unor crea\u0163ii semnate Tom Ford din perioada \u00een care acesta lucra pentru casa italian\u0103 de mod\u0103. Funda\u0163ia Pierre Berg\u00e9-Yves Saint Laurent urmeaz\u0103 s\u0103 inaugureze dou\u0103 muzee \u00een 2017, unul la Paris \u015fi unul la Marrakech, \u00een care vor fi expuse piese create de Yves Saint Laurent provenite din arhiva fondat\u0103 de partenerul de afaceri al acestuia, Pierre Berg\u00e9, la \u00eenceputurile companiei. Arhiva le-a servit, de altfel, drept surs\u0103 de inspira\u0163ie at\u00e2t fostului, c\u00e2t \u015fi actualului director de crea\u0163ie al YSL, Hedi Slimane \u015fi Anthony Vaccarello.<\/p>\n
\nAlte case recunoscute pentru arhivele lor sunt Dior, Chanel, Balenciaga sau Missoni, aceasta din urm\u0103 av\u00e2nd \u00een prezent o expozi\u0163ie la Londra. Casele de mod\u0103 care doresc s\u0103-\u015fi poat\u0103 ilustra evolu\u0163ia au angajat persoane dedicate p\u0103str\u0103rii arhivei, care trebuie s\u0103 pun\u0103 \u00een ordine \u015fi s\u0103 catalogheze obiectele str\u00e2nse de-a lungul timpului ori s\u0103 caute \u015fi s\u0103 cumpere diverse piese de la magazine vintage, prin intermediul caselor de licita\u0163ii ori de la clien\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tot mai multe case de mod\u0103 \u00eencep s\u0103 con\u015ftientizeze importan\u0163a unei arhive proprii pentru promovarea brandului, dar nu numai, scrie Financial Times. Elemente din arhiv\u0103 pot fi utilizate pentru expozi\u0163ii care s\u0103 demonstreze publicului tradi\u0163ia firmei \u00een domeniu ori ca surs\u0103 de inspira\u0163ie pentru creatorii din prezent. Dac\u0103 \u00eens\u0103 nu au fost suficient de prev\u0103z\u0103toare, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[22145,30052,4131,4126,6481,7548,12984],"class_list":["post-136869","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-arhiva","tag-arhive","tag-case","tag-clienti","tag-moda","tag-muzee","tag-piese"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136869"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136869\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}