{"id":13654,"date":"2009-05-26T14:26:03","date_gmt":"2009-05-26T14:26:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=13654"},"modified":"2026-04-02T13:46:05","modified_gmt":"2026-04-02T13:46:05","slug":"urbb-ataca-piata-apelor-minerale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=13654","title":{"rendered":"URBB ataca piata apelor minerale"},"content":{"rendered":"<p>Proiectul Greenfield de constructie a noii fabrici, amplasata in localitatea Bilbor, judetul Harghita, la 12 Km. de Borsec , pe drumul intre Toplita si Vatra Dornei, a fost deja demarat,  urmand ca pana la sfarsitul anului in curs sa fie produse primele sticle. Investitia totala depaseste 10 milioane de euro.<br \/>\n\u00a0<\/p>\n<p>&quot;Intrarea URBB pe piata apei minerale face parte  din strategia de dezvoltare a companiei pe piata bauturilor. Brandul pe care il vom dezvolta va pastra caracteristicile produselor din portofoliul nostru, fiind o marca premium&quot;, a declarat Shachar Shaine, Presedinte URBB &#038; Carlsrom Beverage.<br \/>\n\u00a0<\/p>\n<p>Portofoliul companiei cuprinde exclusiv marci internationale: Tuborg, Tuborg Strong, Tuborg Christmas Brew, Holsten, Holsten fara alcool, Carlsberg, Skol, Guinness, Kilkenny, Orangina si Granini.<br \/>\n\u00a0<\/p>\n<p>Piata berii din Romania este foarte competitiva, fiind prezente cele mai mari companii de la nivel international. Cei mai mari producatori sunt Heineken Romania, Ursus si Inbev (fosta Interbrew).<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania URBB, unul dintre cei mai mari producatori de bauturi de pe piata locala, prezenta atat pe piata berii, cat si pe cea a bauturilor racoritoare, isi extinde activitatea pe piata apelor minerale, prin dezvoltarea unui proiect de tip Greenfield.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[12259,12260,6278,12258,11627,10774],"class_list":["post-13654","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bilbor","tag-borsec","tag-fmcg","tag-proiect-de-tip-greenfield","tag-shachar-shaine","tag-urbb"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13654"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13654\/revisions"}],"predecessor-version":[{"id":85880,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13654\/revisions\/85880"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}