\nKen Grossman \u00ee\u015fi tr\u0103ie\u015fte visul: \u015fi-a transformat pasiunea pentru bere \u00eentr-un business interna\u0163ional care i-a adus c\u00e2\u015ftiguri impresionante. Averea lui este estimat\u0103 de Forbes la 1,1 miliarde de dolari. Prima bere a fost \u00eembuteliat\u0103 \u00een 1980, iar de atunci Sierra Nevada Brewing Company a devenit al treilea cel mai mare produc\u0103tor de bere artizanal\u0103 din SUA \u015fi al \u015faptelea cel mai mare produc\u0103tor de bere din \u0163ar\u0103, relateaz\u0103 CNN.<\/p>\n
\nGrossman \u015fi-a deschis prima microber\u0103rie \u00een Chico,California \u00een 1976, iar \u00een cur\u00e2nd berile lui au atras aten\u0163ia oamenilor. “\u00cen 1980 erau aproximativ 45 de companii care produceau bere. Era un moment foarte jos din punctul de vedere al produc\u0163iei de bere”, spune Grossman.<\/p>\n
\n\u00cen prezent, \u00een SUA sunt mult mai multe companii dec\u00e2t \u00een trecut, iar v\u00e2nz\u0103rile de bere artizanal\u0103 au ajuns la 22,3 miliarde de dolari, adic\u0103 cam 12% din pia\u0163a berii din SUA. Potrivit Asocia\u0163iei berarilor, num\u0103rul ber\u0103riilor a crescut \u00een 2015 cu 15%.<\/p>\n
\nPrintre ei se afl\u0103 \u015fi Sierra Nevada care acum produce 1,2 milioane de butoaie de bere anual din dou\u0103 fabrici.Anul trecut compania a produs aproape 200 de beri diferite \u015fi v\u00e2nz\u0103rile au crescut cu 17,3%, dar tot berea Pale Ale este vedeta care are o pondere de 49% la cifra de afaceri.<\/p>\n
\nSierra Nevada se extinde \u00een continuare dincolo de grani\u0163ele Statelor Unite \u015fi este deja o b\u0103utur\u0103 popular\u0103 \u00een Marea Britanie, Australia \u015fi Italia, potrivit lui Grossman.<\/p>\n
\n“\u00cemi place alchimia, \u015ftiin\u0163a, aromele, creativitea. Sunt at\u00e2t de multe lucruri placute legate de produc\u0163ia de bere”<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ken Grossman \u00ee\u015fi tr\u0103ie\u015fte visul: \u015fi-a transformat pasiunea pentru bere \u00eentr-un business interna\u0163ional care i-a adus c\u00e2\u015ftiguri impresionante. Averea lui este estimat\u0103 de Forbes la 1,1 miliarde de dolari. Prima bere a fost \u00eembuteliat\u0103 \u00een 1980, iar de atunci Sierra Nevada Brewing Company a devenit al treilea cel mai mare produc\u0103tor de bere artizanal\u0103 din […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9264,7213,39345,1179,13395,18132,246,161,23452,5239,297,106,241,7212],"class_list":["post-136333","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-avere","tag-bere","tag-business-international","tag-california","tag-castiguri","tag-cnn","tag-crestere","tag-miliarde","tag-nevada","tag-pasiune","tag-producator","tag-sua","tag-transformare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136333"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136333\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}