{"id":13630,"date":"2009-05-21T17:35:39","date_gmt":"2009-05-21T17:35:39","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=13630"},"modified":"2026-04-02T13:45:01","modified_gmt":"2026-04-02T13:45:01","slug":"caroli-baga-13-mil-euro-in-comunicare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=13630","title":{"rendered":"Caroli baga 1,3 mil. euro in comunicare"},"content":{"rendered":"<p>&quot;Aceasta reprezinta campania cea mai puternica a Caroli Foods de pana acum, beneficiind de o investitie totala de 1,3 milioane de euro in cercetare, productie si implementare&quot;, spune Adrian Nicolaescu, directorul de marketing al Caroli Foods. Unul dintre obiectivele de marketing ale campaniei este de a creste top of mind cu 50% pana la finele lui 2009 si atingerea unei cote de piata de 15%, in conditiile in care acum detine o cota de piata de 12%. Campania va dura un an de zile, iar implementarea ei va fi facuta pe toate mediile &ndash; TV, PR, outdoor, print, BTL. In prima faza, activarea va fi directionata pe majoritatea statiilor TV, iar pe perioada verii, campania se va extinde si pe celelalte medii. 90% din bugetul alocat va fi destinat promovarii pe TV.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producatorul de mezeluri Caroli Foods a lansat o noua platforma de comunicare de brand, prin care isi propune atingerea unei cote de piata de 15%. Intreaga campanie are prevazut un buget de 1,3 milioane de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7555,10360,9647,8891],"class_list":["post-13630","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-campanie","tag-caroli-foods","tag-comunicare","tag-mezeluri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13630"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13630\/revisions"}],"predecessor-version":[{"id":34044,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13630\/revisions\/34044"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}