\nCre\u015fterea \u00een popularitate a programelor de ad-blocking (blocare reclam\u0103) reprezint\u0103 o amenin\u0163are pentru business-urile online care se bazeaz\u0103 pe venituri din advertising, scrie BBC<\/p>\n
\nCe sunt programele de tip ad blocker? Fac parte dintr-o gam\u0103 mai larg\u0103 de solu\u0163ii care func\u0163ioneaz\u0103 ca un firewall \u00eentre aplica\u0163iile destinate navig\u0103rii \u015fi serverele care g\u0103zduiesc anun\u0163uri publicitare. Cele mai multe reclame sunt re\u0163inute \u00eentr-o baz\u0103 de date construit\u0103 de-a lungul timpului de utilizatori; astfel, atunci c\u00e2nd acces\u0103m o pagin\u0103 web, programul ad blocker verific\u0103 dac\u0103 informa\u0163iile de pe acea pagin\u0103 exist\u0103 \u00een baza de date, caz \u00een care vor fi blocate. Restul informa\u0163iilor sunt \u00eenc\u0103rcate normal pe pagina accesat\u0103. Cele mai cunoscute programe de acest tip sunt AdBlock \u015fi AdBlock Plus.<\/p>\n
\nDe\u015fi compania \u00eei va for\u0163a pe utilizatori s\u0103 vad\u0103 reclame, Andrew Bosworth, vicepre\u015fedintele diviziei de advertising a Facebook, a promis c\u0103 le va da acestora posibilit\u0103\u0163i de control. Adic\u0103 utilizatorii vor putea alege ce tip de reclam\u0103 s\u0103 vad\u0103 \u015fi de la ce brand-uri.<\/p>\n
\n6,2 miliarde de dolari au fost genera\u0163i de reclamele de pe re\u0163eaua social\u0103 \u00een ultimul trimestru financiar \u015fi mesajele publicitare reprezint\u0103 90% din veniturile de peste 66 de miliarde de dolari ob\u0163inute de Google \u00een 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cre\u015fterea \u00een popularitate a programelor de ad-blocking (blocare reclam\u0103) reprezint\u0103 o amenin\u0163are pentru business-urile online care se bazeaz\u0103 pe venituri din advertising, scrie BBC Ce sunt programele de tip ad blocker? Fac parte dintr-o gam\u0103 mai larg\u0103 de solu\u0163ii care func\u0163ioneaz\u0103 ca un firewall \u00eentre aplica\u0163iile destinate navig\u0103rii \u015fi serverele care g\u0103zduiesc anun\u0163uri publicitare. Cele […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,211,16320,9842,235,7320,33112,9649,15499,298,7543,16708,264,6909],"class_list":["post-136025","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-amenintare","tag-bbc","tag-blocare","tag-business","tag-facebook","tag-obligare","tag-programe","tag-reclamatie","tag-reprezentare","tag-retea","tag-tinta","tag-utilizatori","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136025"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/136025\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}