{"id":13593,"date":"2009-05-19T15:56:44","date_gmt":"2009-05-19T15:56:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=13593"},"modified":"2026-04-02T13:43:58","modified_gmt":"2026-04-02T13:43:58","slug":"real-a-lansat-azi-oficial-marcile-proprii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=13593","title":{"rendered":"Real a lansat azi oficial marcile proprii"},"content":{"rendered":"<p>Comerciantul isi completeaza gama de produse sub marca proprie sub care mai are Hip (base) si Real Selection (premium).&ldquo;Pana la finalul anului 2011 vrem ca marcile proprii sa ajunga sa detina 20% din totalul vanzarilor noastre din divizia alimentara&rdquo;, declara Tjeerd Jegen, director general al Real Romania.<\/p>\n<p>Acum, in magazinele retelei doar 3,6% din vanzari sunt realizate de marcile proprii, dar acest tip de produse &ldquo;inregistreaza cea mai rapida crestere in magazinele din Polonia, de exemplu, unde au avut plus anual de 115% fata de produsele marcilor consecrate, care au crescut cu doar 4%&rdquo;, spune Jegen.<\/p>\n<p>Real Romania are in Romania 21 de magazine si a inregistrat anul trecut vanzari de 638 de milioane de euro.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reteaua nemteasca de hipermarketuri Real a lansat marca Real Quality, plasata pe segmentul mediu de pret, alaturi de marcile consecrate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[420,47,7387,5591,12181,399],"class_list":["post-13593","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-hipermarketuri","tag-lansare","tag-marci","tag-real","tag-real-quality","tag-retail"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13593"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13593\/revisions"}],"predecessor-version":[{"id":34014,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13593\/revisions\/34014"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}