\nPatru studen\u0163i, sup\u0103ra\u0163i pe faptul c\u0103 ochelarii de vedere erau extrem de scumpi, s-au g\u00e2ndit s\u0103 revolu\u0163ioneze o industrie, unde Luxottica controla 80% din pia\u0163a dispozitivelor de corec\u0163ie a vederii.<\/p>\n
\nOchelarii oferi\u0163i de Luxottica se vindeau cu 500 de dolari, \u00eens\u0103 cei patru aveau s\u0103 v\u00e2nd\u0103 o pereche de ochelari cu 95 de dolari \u015fi, \u00een plus, la fiecare tranzac\u0163ie compania lor ar dona o pereche de ochelari \u0163\u0103rilor nevoia\u015fe, \u00een curs de dezvoltare. “Mereu am considerat c\u0103 ochelarii sunt un articol medical. \u00cen mod firesc, am presupus c\u0103, dac\u0103 \u00eei cump\u0103ram de la un doctor, exista o justificare a pre\u0163ului”, a declarat Dave Gilboa. Acesta a analizat afacerile Luxottica \u015fi a decis c\u0103 “nimic din costul bunurilor nu justifica pre\u0163ul” \u015fi a ajuns la concluzia c\u0103 Luxottica umfla pre\u0163ul foarte mult. <\/p>\n
\nCei patru studen\u0163i la Wharton School of business (Neil Blumenthal, Dave Gilboa, Andy Hunt \u015fi Jeff Raider) s-au \u00eentrebat de ce nimeni nu vinde ochelari online. S-au uitat la modul \u00een care Zappos a transformat pia\u0163a de \u00eenc\u0103l\u0163\u0103minte v\u00e2nz\u00e2nd pantofi online. A\u015fadar s-au g\u00e2ndit s\u0103 v\u00e2nd\u0103 \u015fi ei ochelarii online. Prietenii au fost sceptici la auzul acestei idei \u015fi le spuneau c\u0103 nimeni nu ar fi cump\u0103rat ochelari de pe internet, \u00een special datorit\u0103 faptului c\u0103 trebuia s\u0103-i probeze mai \u00eent\u00e2i.<\/p>\n
\nG\u00e2ndidu-se la acest lucru au decis s\u0103 lase clien\u0163ii s\u0103 comande cinci perechi pe care le putea proba pe gratis.<\/p>\n
\nCei patru au numit compania Warby Parker, combin\u00e2nd numele purtate de dou\u0103 personaje create de scriitorul Jack Kerouac.<\/p>\n
\nPlanul lor era s\u0103 v\u00e2nd\u0103 dou\u0103 perechi de ochelari pe zi, dar c\u00e2nd revista GQ, la doi ani distan\u0163\u0103 de la apari\u0163ia ideii, i-a numit “compania Netflix \u00een domeniul dispozitivelor de corectare a vederii” \u015fi-au atins targetul primului an \u00een mai pu\u0163in de o lun\u0103 \u015fi 20.000 de clien\u0163i pe lista de a\u015fteptare. Abia \u00een nou\u0103 luni au putut satisface \u00eentreaga cerere.<\/p>\n
\nMai mult de at\u00e2t, publica\u0163ia Fast Company i-a numit ca fiind cea mai inovatoare companie din lume din 2015. C\u00e2\u015ftig\u0103torii preceden\u0163i au fost gigan\u0163i precum Google, Nike sau Apple.<\/p>\n
\n\u00cen doar cinci ani, cei patru prieteni au construit o companie ce \u015fi-a f\u0103cut loc pe o pia\u0163\u0103 dominat\u0103 de un juc\u0103tor, au d\u0103ruit peste un milion de perechi de ochelari oamenilor nevoia\u015fi, iar compania lor a \u00eenregistrat un venit anual de 100 de milioane de dolari \u015fi a fost evaluat\u0103 la peste 1 miliard de dolari.<\/p>\n
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Patru studen\u0163i, sup\u0103ra\u0163i pe faptul c\u0103 ochelarii de vedere erau extrem de scumpi, s-au g\u00e2ndit s\u0103 revolu\u0163ioneze o industrie, unde Luxottica controla 80% din pia\u0163a dispozitivelor de corec\u0163ie a vederii. Ochelarii oferi\u0163i de Luxottica se vindeau cu 500 de dolari, \u00eens\u0103 cei patru aveau s\u0103 v\u00e2nd\u0103 o pereche de ochelari cu 95 de dolari \u015fi, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,8225,32901,10409,272,470,9108,10541,474,22346,33398,9759,203,539,60,482,80,7900,4878,20680,8257],"class_list":["post-135910","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-analiza","tag-articol","tag-bunuri","tag-companie","tag-cumparare","tag-decizie","tag-dispozitive","tag-industrie","tag-inregistrare","tag-justificare","tag-numire","tag-ochelari","tag-online","tag-piata","tag-pret","tag-refuz","tag-studenti","tag-vanzare","tag-vedere","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/135910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=135910"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/135910\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=135910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=135910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=135910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}