\n\u00cen timp ce candida\u0163ii pentru cursa preziden\u0163ial\u0103 se preg\u0103tesc de alegerile ce se apropie \u00een Statele Unite ale Americii, operatorii liniilor aeriene tradi\u0163ionale sunt concentrate pe segmentarea clien\u0163ilor \u00een mai multe clase de zbor. Dac\u0103 p\u00e2n\u0103 recent, acestea erau \u00eemp\u0103r\u0163ite \u00eentre clasa economy (\u015fi premium economy \u00een cazul unor operatori aerieni), business \u015fi first class, de la \u00eenceputul anului, operatorul aerian Delta Airlines a introdus \u015fi \u201dultima clas\u0103\u201d sau \u201dbasic economy\u201d, potrivit The Economist. <\/p>\n
\nLiniile aeriene s-au bucurat de-a lungul timpului de proftabilitate ridicat\u0103 prin investi\u0163ii \u00een clasele business \u015fi \u00eent\u00e2i, \u00een acela\u015fi timp \u00een care au sc\u0103zut calitatea experien\u0163ei de zbor a pasagerilor de la clasele economy. Anali\u015ftii The Economist spun c\u0103, de pu\u0163in timp, au descoperit c\u0103 \u015fi clasa economy poate fi divizat\u0103, iar apoi divizat\u0103 din nou.<\/p>\n
\nMai \u00eent\u00e2i, operatorii aerieni din Statele Unite ale Americii au creat premium economy, care \u00eei taxeaz\u0103 suplimentar pe pasagerii ce \u00ee\u015fi doresc spa\u0163iu suficient pentru picioare, spre exemplu. The Economist descrie apari\u0163ia unei noi clase de zbor, aflat\u0103 sub standardul economy. Se nume\u015fte \u201dbasic economy\u201d (cunoscut\u0103 unora drept \u201dlast class\u201d, ultima clas\u0103). Eliminarea upgrade-urilor pentru anumi\u0163i pasageri reduce costurile administrative, iar for\u0163area unor pasageri s\u0103 stea pe locurile pe care nu le vrea nimeneni ar putea s\u0103 reduc\u0103 riscul ca acestea s\u0103 r\u0103m\u00e2n\u0103 neocupate. <\/p>\n
\nSpeciali\u015ftii interna\u0163ionali suspecteaz\u0103 \u00eens\u0103 un alt motiv pentru lansarea acestei op\u0163iuni de zbor: Delta \u015fi rivalii companiei transform\u0103 basic economy \u00eentr-un mod suficient de nepl\u0103cut de c\u0103l\u0103torie \u00eenc\u00e2t s\u0103 \u00eei determine pe pasageri s\u0103 pl\u0103teasc\u0103 suplimentar pentru a face un upgrade \u00eenspre standard economy.<\/p>\n
\nNoua clas\u0103 a fost discutat\u0103 intens \u00een publica\u0163iile americane. Time a numit-o \u201dmai r\u0103u dec\u00e2t orice alt\u0103 op\u0163iune low-cost a unui operator aerian\u201d, Forbes a avertizat pasagerii c\u0103 \u00een cur\u00e2nd \u201dvor pl\u00e2nce din cauza acestei situa\u0163ii\u201d<\/p>\n
\nSpeciali\u015ftii The Economist spun despre \u201dultima clas\u0103\u201d c\u0103 este varianta de zbor prin care se renun\u0163\u0103 la ultimele pu\u0163ine aspecte ce \u0163in de confortoul pasagerilor de la clasa economy. Cel mai mare sacrificiu este legat de pierderea abilit\u0103\u0163ii de a rezerva un loc la momentul achizi\u0163ion\u0103rii unui bilet de avion – astfel c\u0103 dac\u0103 pasagerii c\u0103l\u0103toresc cu prietenii sau familia, nu vor avea parte de \u201dluxul\u201d de a c\u0103l\u0103tori \u00eempreun\u0103 cu ace\u015ftia, la fel ca \u00een cazul unor companii low-cost. Clien\u0163ii basic economy renun\u0163\u0103 de asemenea la dreptul lor de a-\u015fi face upgrade la locuri \u015fi de a-\u015fi schimba sau anula rezerv\u0103rile la mai mult de 24 de ore dup\u0103 booking.<\/p>\n
\nDe ce operatorii aerieni cu tradi\u0163ie se muleaz\u0103 pe caracteristici ale operatorilor low-cost, care au cele mai mari rate de nesatisfac\u0163ie \u015fi pl\u00e2ngeri? Fiindc\u0103 acestor operatori aerieni le merge extrem de bine, potrivit The Economist. Pasagerii au ar\u0103tat astfel c\u0103 sunt dispu\u015fi s\u0103 suporte tot felul de nepl\u0103ceri \u015fi inconvenien\u0163e de dragul unui pre\u0163 mai mic. Operatorii aerieni tradi\u0163ionali ai Statelor Unite ale Americii ofer\u0103 astfel pasagerilor ceea ce \u00ee\u015fi doresc, iar operatorii europeni par s\u0103 urmeze \u015fi ei aceste trenduri.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen timp ce candida\u0163ii pentru cursa preziden\u0163ial\u0103 se preg\u0103tesc de alegerile ce se apropie \u00een Statele Unite ale Americii, operatorii liniilor aeriene tradi\u0163ionale sunt concentrate pe segmentarea clien\u0163ilor \u00een mai multe clase de zbor. Dac\u0103 p\u00e2n\u0103 recent, acestea erau \u00eemp\u0103r\u0163ite \u00eentre clasa economy (\u015fi premium economy \u00een cazul unor operatori aerieni), business \u015fi first class, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7684,5828,32328,235,10017,4126,10157,246,4636,8062,12825,13726,14862,11711,7274,8617,7134,20271,19707,5248],"class_list":["post-135039","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alegeri","tag-america","tag-apropiere","tag-business","tag-candidati","tag-clienti","tag-cost","tag-crestere","tag-cursa","tag-delta","tag-drept","tag-economist","tag-introducere","tag-operator","tag-operatori","tag-pasageri","tag-statele-unite","tag-the-economist","tag-timp","tag-zbor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/135039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=135039"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/135039\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=135039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=135039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=135039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}