{"id":134435,"date":"2016-06-18T03:40:00","date_gmt":"2016-06-18T03:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=134435"},"modified":"2016-06-18T03:40:00","modified_gmt":"2016-06-18T03:40:00","slug":"cand-a-inceput-nu-si-permitea-un-rolex-dar-in-cinci-ani-a-construit-o-companie-de-ceasuri-de-180-milioane-de-dolari-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=134435","title":{"rendered":"C\u00e2nd a \u00eenceput nu-\u015fi permitea un Rolex, dar \u00een cinci ani a construit o companie de ceasuri de 180 milioane de dolari"},"content":{"rendered":"<p>\n\u00cen 2011, Filip Tysander a pornit o afacere cu 24.000 de dolari o afacere cu ceasuri. Acum are 31 de ani \u015fi compania sa are venituri anuale de 180 milioane de dolari, cu o margine de profit de peste 50%, scrie Business Insider. Iar totul a venit \u00eent\u00e2mpl\u0103tor.<\/p>\n<p>\nCa mul\u0163i dintre prietenii s\u0103i, Tysander a c\u0103l\u0103torit \u00een Australia dup\u0103 ce a terminat liceul. Acolo Tysander a \u00eent\u00e2lnit un englez pe nume Daniel Wellington, care purta un ceas Rolex \u015fi care l-a impresionant cu alura lui de James Bond. Astfel i-a venit ideea de milioane de dolari, dar \u015fi un nume pentru brandul de ceasuri: Daniel Wellington.<\/p>\n<p>\n\u201eMi-am dat seama c\u0103 exista o pia\u0163\u0103 pentru astfel de ceasuri, ceva mai preten\u0163ioase\u201d, a declarat el. Dar succesul nu a venit peste noapte. S-a \u00eentors \u00een Suedia unde a lucrat \u00een mai multe locuri, de unde a fost concediat apoi s-a \u00eenscris la cursuri de business. A \u00eenceput dou\u0103 companii: prin care vindea online cravate \u015fi ceasuri de plastic. Cu banii ob\u0163inu\u0163i, 24.000 de dolari, a \u00eenceput cea de-a treia companie, care avea s\u0103-i schimbe via\u0163a.<\/p>\n<p>\n\u201eAm f\u0103cut un mic magazin online \u015fi am creat chiar eu logo-ul \u00een Photoshop apoi am trimis design-ul la o fabric\u0103 din China\u201d, a spus Tysander.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5551\/15499310\/3\/dw-watch-grace-green.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\nCeasul a fost un succes, nu doar datorit\u0103 design-ului frumos, ci \u015fi faptului c\u0103 a s-a folosit de social media pentru promovare.&nbsp; Acesta a apelat la mai multe personalit\u0103\u0163i online pentru a-i promova produsul. Acum este la ordinea zilei acest lucru, dar la vremea respectiv\u0103 nu era ceva foarte \u00eent\u00e2lnit. Acum compania are peste 2.2 milioane de urm\u0103ritori pe Instagram, iar \u00een 2014 s-au v\u00e2ndut peste 1 milion de unit\u0103\u0163i, ceea ce \u00eenseamn\u0103 70 milioane de dolari. \u00cen 2015 veniturile companiei au crescut la 170 milioane de dolari \u015fi Tysander, singurul proprietar al companiei, a f\u0103cut un profit de 66 milioane de dolari.<\/p>\n<p>\n\u201eNu-mi imaginam \u00een 2013 c\u0103 Daniel Wellington va cre\u015fte at\u00e2t de mult. Sunt foarte norocos\u201d, a mai spus t\u00e2n\u0103rul care a cump\u0103rat recent un apartament \u00een centrul ora\u015fului Stockholm \u00een valoare de 12.8 milioane de dolari.<\/p>\n<p>\n\u201eO parte din mine \u00ee\u015fi dore\u015fte s\u0103-l contacteze pe Daniel Wellington \u015fi s\u0103-i explic ce s-a \u00eent\u00e2mplat, dar poate mai bine este s\u0103-l las \u00een pace. Dac\u0103 ar ap\u0103rea \u00eentr-o zi la birou, probabil c\u0103 m-a\u015f ascunde sub mas\u0103\u201d, a declarat Tysander.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 2011, Filip Tysander a pornit o afacere cu 24.000 de dolari o afacere cu ceasuri. Acum are 31 de ani \u015fi compania sa are venituri anuale de 180 milioane de dolari, cu o margine de profit de peste 50%, scrie Business Insider. Iar totul a venit \u00eent\u00e2mpl\u0103tor. Ca mul\u0163i dintre prietenii s\u0103i, Tysander a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[81,235,11103,7534,272,314,246,9782,274,4638,80,8257,6909],"class_list":["post-134435","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-afaceri","tag-business","tag-ceas","tag-ceasuri","tag-companie","tag-construire","tag-crestere","tag-declaratii","tag-incepere","tag-profit","tag-refuz","tag-venit","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/134435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134435"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/134435\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}