\n“\u00cen cinci ani 30% dintre brandurile globale vor disp\u0103rea”, a spus Simon Kaluza, managing Director SAP, \u00een cadrul unui eveniment. <\/p>\n
\nTransformarea digital\u0103 a companiilor const\u0103 \u00een schimbarea modelului de business. Care este cel mai mare competitor al lan\u0163ului hotelier Hilton? AirBnb, companie care nu de\u0163ine niciun imobil. Cel mai mare competitor al companiilor de taximetriei este o companie care nu de\u0163ine nicio ma\u015fin\u0103.”, continu\u0103 el.<\/p>\n
\n“Sunt companii (n.r precum Hilton) care nici m\u0103car nu se g\u00e2ndeau c\u0103 astfel de firme ar fi putea deveni competitori. Vedem acest\u0103 tendin\u0163\u0103 din ce \u00een ce mai des. Exist\u0103 companii care se adapteaz\u0103 \u015fi cele care nu, vor disp\u0103rea. Un alt exemplu \u00eel reprezint\u0103 Kodak. Erau o companie tipic\u0103, erau lideri de pia\u0163\u0103 \u015fi acum aproape au disp\u0103rut. Pentru c\u0103 nu s-au putut adapta \u015fi nu au putut prevedea cine o s\u0103 le devin\u0103 competitor”, poveste\u015fte Kaluza.<\/p>\n
\nUn alt factor important men\u0163ionat de directorul SAP este fcategoria de oameni numit\u0103 “millenials”, ce devine din ce \u00een ce mai numeroas\u0103 \u015fi se estimeaz\u0103 c\u0103 p\u00e2n\u0103 \u00een 2020 70% din for\u0163a de munc\u0103 va fi alc\u0103tuit\u0103 de oameni din aceast\u0103 categorie. Ace\u015fti tineri s-au n\u0103scut \u00eentr-un mediu \u00een care tehnologia a fost prezent\u0103 \u00eenc\u0103 de la \u00eenceput \u015fi sunt obi\u015fnui\u0163i s\u0103 consume servicii \u015fi produse \u00eentr-un anumit fel. “Ei se a\u015fteapt\u0103 s\u0103 primeasc\u0103 acela\u015fi tratament \u015fi la locul de munc\u0103, iar companiile care nu se vor adapta vor pierde angaja\u0163i”, spune Simon Kaluza.<\/p>\n
\nUn alt exemplu de companii, dat de c\u0103tre Kaluza, care trebuie s\u0103 se schimbe \u00een fa\u0163a digitaliz\u0103rii afacerilor sunt b\u0103ncile. “Companii de IT vin cu sisteme de plat\u0103 alternative \u015fi exist\u0103 b\u0103nci care nici m\u0103c\u0103r nu au auzit de Apple Pay sau Google Wallet. Aceste b\u0103nci trebuyie s\u0103 se transforme pentru a supravie\u0163ui”<\/p>\n
\nUn exempu pozitiv semnalat de directorul SAP este compania german\u0103 KAese Kompressoren, ce are o filial\u0103 \u015fi \u00een Rom\u00e2nia.<\/p>\n
\n“Este o companie german\u0103 numit\u0103 Kaeser Kompressoren ce vindea compresoare de aer c\u0103tre companii mari pentru unelte pneumatice. Au venit companii din China, care produceau acelea\u015fi produse mult mai ieftine.Trebuiau s\u0103 schimbe ceva. Am intrat \u00een parteneriat cu ei \u015fi a trebuit s\u0103 reg\u00e2ndim modulelul de business, iar acum v\u00e2nd aer compresat. Au mers c\u0103tre companii \u015fi le-au zis s\u0103 uite de infrastructur\u0103 \u015fi s\u0103 le v\u00e2nd\u0103 direct aerul compresat. Afacerea a crescut enorm \u00eentr-un an \u015fi a ajuns la venituri de 1 miliard de euro”<\/p>\n","protected":false},"excerpt":{"rendered":"
“\u00cen cinci ani 30% dintre brandurile globale vor disp\u0103rea”, a spus Simon Kaluza, managing Director SAP, \u00een cadrul unui eveniment. Transformarea digital\u0103 a companiilor const\u0103 \u00een schimbarea modelului de business. Care este cel mai mare competitor al lan\u0163ului hotelier Hilton? AirBnb, companie care nu de\u0163ine niciun imobil. Cel mai mare competitor al companiilor de taximetriei […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[12704,7267,7386,235,272,201,21787,342,246,15646,452,13077,13378,13374,532,9591,80,16893,241,4878],"class_list":["post-134232","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-adaptare","tag-banci","tag-branduri","tag-business","tag-companie","tag-companii","tag-competitor","tag-continuare","tag-crestere","tag-detinere","tag-director","tag-disparitie","tag-europa-centrala","tag-europa-centrala-si-de-est","tag-eveniment","tag-hilton","tag-refuz","tag-sap","tag-transformare","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/134232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134232"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/134232\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}