\n\u201cAm valorificat \u00een ultimii ani experien\u0163a Transgourmet \u015fi am adaptat-o la specificul pie\u0163ei\u201d, a declarat Alexandru Vlad, CEO Selgros Cash&Carry Rom\u00e2nia<\/p>\n
\nStrategia de rebranding a companiei s-a concretizat, \u00een special \u00een ultimul an, \u00eentr-un plan de schimb\u0103ri la nivel de business, servicii \u015fi comunicare. Selgros a lansat Clubul Profesioni\u015ftilor, un program de loializare pentru clien\u0163ii din hotel\u0103rie, restaura\u0163ie, catering sau rev\u00e2nz\u0103tori. Complementar, compania a deschis un centru de distribu\u0163ie \u00een Bucure\u015fti destinat exclusiv gastronomilor, cu sortimente alimentare, func\u0163ionale \u015fi de cur\u0103\u0163enie, optimizate \u00een permanen\u0163\u0103.<\/p>\n
\nConceptul de Club al Profesioni\u015ftilor \u015fi Pasiona\u0163ilor de Bun\u0103t\u0103\u0163uri a fost tradus \u00een modific\u0103ri ale lay-out-ului de magazin pentru a ob\u0163ine o structur\u0103 mai prietenoas\u0103 \u015fi o expunere mai accesibil\u0103. Au fost introduse mini-pie\u0163e de pe\u015fte sau de fructe \u015fi legume, inclusiv cu specialit\u0103\u0163i \u015fi produse exotice.<\/p>\n
\nSchimbarea identit\u0103\u0163ii vizuale coincide cu aniversarea a 15 ani de prezen\u0163\u0103 pe pia\u0163a local\u0103. Compania de\u0163ine \u00een prezent 19 magazine de format mare (10.000 mp suprafa\u0163\u0103 de v\u00e2nzare) \u015fi urmeaz\u0103 s\u0103 inaugureze anul acesta un nou concept de magazin, cu format restr\u00e2ns, la T\u00e2rgu Mure\u015f \u015fi Alba Iulia. Din 2011, compania este parte a Transgourmet Holding AG, a doua cea mai mare re\u0163ea cash&carry \u015fi comer\u0163 B2B din Europa, cu opera\u0163iuni \u00een Elve\u0163ia, Fran\u0163a, Germania, Austria, Polonia, Rom\u00e2nia \u015fi Rusia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Selgros Cash&Carry Rom\u00e2nia, unul dintre cei mai importan\u0163i operatori din comer\u0163ul rom\u00e2nesc, a finalizat procesul de schimbare a identit\u0103\u0163ii companiei prin preluarea siglei \u015fi a elementelor grafice ale Transgourmet. Demarat \u00een 2014, rebranding-ul a urmat achizi\u0163iei re\u0163elei Selgros de c\u0103tre Transgourmet Holding AG, al doilea cel mai mare grup cash & carry \u015fi comer\u0163 B2B din Europa. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[4166,240,9420],"class_list":["post-133526","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cash","tag-comert","tag-selgros"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133526"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133526\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=133526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=133526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}