\n\u201cDin cele 320 de magazine care comercializeaz\u0103 produsele noastre \u00een Rom\u00e2nia, 295 dispun de ateliere de service, 15 dintre ele fiind deja reconfigurate, iar p\u00e2n\u0103 la sf\u00e2r\u015fitul lui 2016 alte 45 de magazine vor avea ateliere upgradate la noi standarde, astfel c\u0103 putem spune c\u0103 aproape \u00eentreaga re\u0163ea va fi acoperit\u0103 din acest punct de vedere\u201d, a declarat Ioan Mezei, director general al Stihl Rom\u00e2nia.<\/p>\n
\n\u00cen Rom\u00e2nia sunt, conform estim\u0103rilor companiei, peste 500.000 de utilizatori ai produselor Stihl. \u00cen primele patru luni ale acestui an Stihl Rom\u00e2nia a \u00eenregistrat o cre\u015ftere a v\u00e2nz\u0103rilor de aproximativ 10%, cele mai importante rezultate fiind consemnate pe segmentele motofer\u0103straie \u015fi motocoase. De asemenea, v\u00e2nz\u0103rile de consumabile, care de\u0163in o pondere de circa 50% din cifra de afaceri a companiei, au crescut fa\u0163\u0103 de anul precedent. \u00cen categoria consumabile sunt incluse piesele de schimb, uleiurile, \u015finele \u015fi lan\u0163urile.<\/p>\n
\nCompania a \u00eenceput un program de reconfigurare vizual\u0103 \u015fi func\u0163ional\u0103 a re\u0163elei, proiect care va necesita o investi\u0163ie de 5 milioane de euro. Acesta presupune reamenajarea magazinelor, pentru unele dintre ele, cu suprafa\u0163a de minim 80 de metri p\u0103tra\u0163i, exist\u00e2nd \u015fi posibilitatea transform\u0103rii \u00eentr-un concept denumit de companie \u201cflagship store\u201d. Compania \u015fi-a propus s\u0103 deschid\u0103 51 de asemenea spa\u0163ii de tip flagship store p\u00e2n\u0103 \u00een 2017, urm\u00e2nd ca num\u0103rul acestora s\u0103 dep\u0103\u015feasc\u0103 60, \u00een urm\u0103torii doi-trei ani. \u201cConceptul de prezentare este unul revolu\u0163ionar chiar \u015fi la nivelul re\u0163elei. Prin aceste proiecte, \u0163ara noastr\u0103 a devenit un punct de referin\u0163\u0103 la nivel mondial \u00een ceea ce prive\u015fte dezvoltarea re\u0163elei. De la \u00eenceptul anului am reamenajat 26 spa\u0163ii \u015fi am deschis 3 magazine de tip flagship, urm\u00e2nd ca p\u00e2n\u0103 \u00een decembrie s\u0103 mai deschidem \u00een 28 astfel de spa\u0163ii reprezentative\u201d, precizeaz\u0103 Ioan Mezei.<\/p>\n
\nCompania va continua \u015fi proiectul \u201cClubul tinerilor antreprenori\u201d, care sus\u0163ine, prin programe de consultan\u0163\u0103 \u015fi training-uri, preg\u0103tirea viitorilor dealeri pentru preluarea \u015ftafetei la nivelul business-urilor Stihl de la p\u0103rin\u0163ii lor.<\/p>\n
\n\u201c\u00cen urm\u0103torii zece ani circa 30% din business-urile Shihl vor fi \u00een situa\u0163ia de a preda \u015ftafeta. Suntem a patra \u0163ar\u0103 european\u0103 care a implementat Clubul tinerilor antreprenori \u015fi \u00eencerc\u0103m s\u0103 devenim o referin\u0163\u0103 \u015fi pe acest subiect\u201d, a afirmat Ioan Mezei. <\/p>\n
\nStihl a anun\u0163at \u00een 2015, la nivel interna\u0163ional, o cre\u015ftere de 8,9%, ating\u00e2nd o cifr\u0103 de afaceri record de 3,25 miliarde de euro. Compania german\u0103 inten\u0163ioneaz\u0103 s\u0103 investeasc\u0103 1 miliard de euro \u00een dezvoltare p\u00e2n\u0103 \u00een 2018. Investi\u0163iile globale de anul trecut au atins 235 milioane de euro, cel mai \u00eenalt nivel din istoria companiei. Anul acesta, compania, \u00eenfin\u0163at\u0103 \u00een 1926 de Andreas Stihl \u00een Stuttgart, \u00eempline\u015fte 90 de ani; filiala din Rom\u00e2nia a fost \u00eenfiin\u0163at\u0103 \u00een 1997 \u015fi import\u0103 motounelte sub brandurile STIHL \u015fi Viking.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Stihl Rom\u00e2nia, care a \u00eenceput, \u00een 2016, un amplu program de reconfigurare vizual\u0103 \u015fi func\u0163ional\u0103 a re\u0163elei de distribu\u0163ie, va continua investi\u0163iile \u00een cre\u015fterea calit\u0103\u0163ii magazinelor din re\u0163ea \u015fi la nivelul compartimentelor de service, aproape 20% dintre acestea urm\u00e2nd s\u0103 fie utilate \u015fi reconfigurate dup\u0103 noi standarde \u00een acest an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[25388,387,23917,7543,8369,25389],"class_list":["post-133470","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-ioan-mezei","tag-magazine","tag-motounelte","tag-retea","tag-service","tag-stihl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133470"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133470\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=133470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=133470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}