{"id":133413,"date":"2016-05-13T09:54:37","date_gmt":"2016-05-13T09:54:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=133413"},"modified":"2016-05-13T09:54:37","modified_gmt":"2016-05-13T09:54:37","slug":"calipso-mizeaza-pe-o-crestere-de-50-a-vanzarilor-in-acest-an","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=133413","title":{"rendered":"Calipso mizeaz\u0103 pe o cre\u015ftere de 50% a v\u00e2nz\u0103rilor \u00een acest an"},"content":{"rendered":"<p>\n\u201c\u00cen urma investi\u0163iei \u00een extinderea capacit\u0103\u0163ilor de produc\u0163ie, investi\u0163ie demarat\u0103 la sf\u00e2r\u015fitul anului trecut, anticip\u0103m o cre\u015ftere a v\u00e2nz\u0103rilor cu peste 50%. \u00cen cea mai c\u0103lduroas\u0103 lun\u0103 a lui 2015 am v\u00e2ndut 16 milioane de litri, iar dac\u0103 anul acesta condi\u0163iile meteo vor fi similare vom putea livra \u00een jur de 25 de milioane de litri de ap\u0103 lunar\u201d, a declarat Daciana Siderache, directorul general al Calipso.<\/p>\n<p>\nUn alt factor care ar putea spori v\u00e2nz\u0103rile \u00een 2016 \u00eel reprezint\u0103 proiectele de l\u0103rgire a portofoliului de clien\u0163i, compania fiind \u00een prezent \u00een discu\u0163ii avansate pentru extinderea re\u0163elei de desfacere.<\/p>\n<p>\n\u201c\u00cen acest moment lucr\u0103m cu majoritatea marilor lan\u0163uri de supermarketuri \u015fi hipermarketuri prezente \u00een Romania, iar cu cele cu care nu lucr\u0103m \u00eenc\u0103 suntem \u00een diferite faze de negociere. Practic livr\u0103m ap\u0103 natural\u0103 de izvor \u00een toat\u0103 \u0163ara prin intermediul marilor conturi \u015fi al distribuitorilor regionali\u201d, spune Siderache.<\/p>\n<p>\nCompania Apa Calipso a fost \u00eenfiin\u0163at\u0103 \u00een anul 1991, are peste 140 de angaja\u0163i, \u015fi a \u00eencheiat anul trecut cu o cifr\u0103 de afaceri de aproximativ 45 de milioane de lei.<\/p>\n<p>\nProiectul de extindere a capacit\u0103\u0163ii de \u00eembuteliere finalizat anul trecut ridic\u0103 valoarea total\u0103 a investi\u0163iilor \u00een produc\u0163ie ale companiei la peste 12 milioane de euro.<\/p>\n<p>\nAnalizele de laborator arat\u0103 c\u0103 apa de izvor natural\u0103 Calipso con\u0163ine un bogat complex de oligominerale, fiind extras\u0103 dintr-un izvor situat la peste 250 de metri ad\u00e2ncime.<\/p>\n<p>\nAcelea\u015fi analize arat\u0103 c\u0103 doi dintre parametrii importan\u0163i pentru o ap\u0103 destinat\u0103 consumului zilnic sunt extrem de echilibra\u0163i. \u201cAm constatat c\u0103 nivelul de nitri\u0163i prezen\u0163i \u00een apa de izvor natural\u0103 Calipso se situeaz\u0103 sub capacitatea aparatelor de detec\u0163ie de 0,05 mg\/l. Iar, la fel de important, reziduul fix este de 372 mg la litru, fapt ce \u00eencadreaz\u0103 apa noastr\u0103 \u00een zona apelor slab mineralizate, iar asta \u00eenseamn\u0103 ca poate fi consumat\u0103 f\u0103r\u0103 \u00eentrerupere,\u201d afirm\u0103 Daciana Siderache.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torul apei de izvor naturale Calipso mizeaz\u0103 \u00een acest an pe o cre\u015ftere cu 50% a v\u00e2nz\u0103rilor produselor din portofoliu, avans datorat \u00een principal finaliz\u0103rii recente a unei investi\u0163ii de dou\u0103 milioane de euro \u00een extinderea \u015fi modernizarea capacit\u0103\u0163ilor de produc\u0163ie \u015fi \u00eembuteliere din fabrica pe care compania o de\u0163ine \u00een localitatea Afuma\u0163i jude\u0163ul Ilfov.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[5593,42616,246,7281,7212],"class_list":["post-133413","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-apa","tag-calipso","tag-crestere","tag-extindere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133413"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133413\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=133413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=133413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}