{"id":133246,"date":"2016-05-08T13:00:00","date_gmt":"2016-05-08T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=133246"},"modified":"2016-05-08T13:00:00","modified_gmt":"2016-05-08T13:00:00","slug":"hobby-de-ceo-marius-melesteu-strauss-balkans-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=133246","title":{"rendered":"Hobby de CEO: Marius Mele\u015fteu, Strauss Balkans"},"content":{"rendered":"<p>\n&#8220;Vin dintr-o genera\u0163ie care a avut \u015fansa s\u0103 treac\u0103 prin Revolu\u0163ie \u015fi schimbare \u015fi \u015fansa asta ne-a construit ca manageri, o genera\u0163ie care a dep\u0103\u015fit mitul expatului, pentru c\u0103 la \u00eenceputurile carierei mele tot ce venea din afara Rom\u00e2niei reprezenta o aspira\u0163ie. Sunt mul\u0163i manageri rom\u00e2ni pe care \u00eei cunosc \u015fi care au abilitatea de a conduce corpora\u0163ii f\u0103r\u0103 nicio problem\u0103. Avem o genera\u0163ie de manageri de calibru mare. PIB-ul Rom\u00e2niei se afl\u0103 \u00een m\u00e2inile noastre\u201c, spunea Marius Mele\u015fteu, general manager pentru Europa Central\u0103 \u015fi de Sud \u00een cadrul Strauss Balkans, c\u00e2nd a fost premiat \u00een cadrul galei Cei mai admira\u0163i CEO din 2014.<\/p>\n<p>\nMarius Mele\u015fteu de\u0163ine aceast\u0103 func\u0163ie de mai bine de trei ani \u015fi se ocup\u0103 de coordonarea opera\u0163iunilor grupului \u00een Rom\u00e2nia, Serbia \u015fi \u0163\u0103rile de export (Bulgaria, Moldova, Muntenegru, Bosnia \u015fi Her\u0163egovina, Albania \u015fi Macedonia). Anterior, a fost CEO al subsidiarei locale a grupului Strauss, produc\u0103torul Doncaf\u00e9, din 2010. \u015ei-a \u00eenceput cariera \u00een 1994 la Stimorol, \u00een Rom\u00e2nia, unul din marii produc\u0103tori de gum\u0103 de mestecat, iar apoi a activat o perioad\u0103 de \u015fapte ani la Unilever Rom\u00e2nia, ocup\u00e2nd diverse pozi\u0163ii p\u00e2n\u0103 la country manager pentru Serbia \u015fi Muntenegru.<\/p>\n<p>\nA schimbat industria \u00een 2004 devenind director de marketing la Telemobil (Zapp), dup\u0103 care a revenit \u00een FMCG. \u00cent\u00e2i, la Heineken Rom\u00e2nia timp de cinci ani, ca director comercial, iar apoi la Strauss Balkans ca director general. A absolvit Universitatea Politehnic\u0103 (Facultatea de Tehnologia Construc\u0163iilor de Ma\u015fini) \u015fi este licen\u0163iat \u00een marketing, la Institutul de Marketing Management din Africa de Sud. Strauss Rom\u00e2nia, produc\u0103torul brandului de cafea Doncaf\u00e9 \u015fi subsidiara grupului israelian cu acela\u015fi nume, a raportat \u00een prima jum\u0103tate a anului trecut un avans de aproape 27% al v\u00e2nz\u0103rilor \u00een lei, p\u00e2n\u0103 la 126 milioane de lei, cre\u015fterea fiind sus\u0163inut\u0103 de brandul Amigo, achizi\u0163ionat \u00een 2014 de grupul Strauss Coffee de la produc\u0103torul brazilian de cafea CIA Iguacu de Cafe Soluvel.<\/p>\n<div>\n<hr \/>\n<p>\nCe hobby ave\u0163i \u015fi c\u00e2t timp dedica\u0163i acestor activit\u0103\u0163i? C\u00e2nd \u015fi cum a \u00eenceput interesul pentru aceast\u0103 zon\u0103?<\/p>\n<\/div>\n<p>\nHobby-urile mele sunt mai ales \u00een zona sportiv\u0103 \u015fi s-au dezvoltat plec\u00e2nd de la diverse obiective de s\u0103n\u0103tate pe care mi le-am impus. Am \u00eenceput s\u0103 fac sport t\u00e2rziu, deoarece mi-am dorit s\u0103 \u00eemi men\u0163in s\u0103n\u0103tatea \u015fi s\u0103 dau jos un surplus de greutate, \u00eens\u0103 foarte repede a devenit o surs\u0103 zilnic\u0103 de energie f\u0103r\u0103 de care nu mai pot concepe o zi bun\u0103.<\/p>\n<p>\n\u00cen categoria sport intr\u0103 fitnessul zilnic dar \u015fi activit\u0103\u0163i sportive pe care le fac \u00eempreun\u0103 cu familia \u2013 mountain biking pe timp de var\u0103 \u015fi schi pe perioada iernii. \u00cen plus, am avut surpriza foarte pl\u0103cut\u0103 de a g\u0103si o comunitate activ\u0103 de pasiona\u0163i de biciclet\u0103 chiar \u015fi \u00een Strauss Rom\u00e2nia \u015fi am f\u0103cut c\u00e2teva trasee foarte frumoase al\u0103turi de colegii mei de la birou.<\/p>\n<p>\nPe l\u00e2ng\u0103 sport, \u00eemi place fotografia \u015fi profit de vacan\u0163e pentru a imortaliza peisaje sau petreceri sau \u00eent\u00e2lniri informale de la birou pentru a-mi exersa tehnica de portret.<\/p>\n<div>\n<hr \/>\n<p>\nCe coresponden\u0163e exist\u0103 \u00eentre sport \u015fi afaceri?<\/p>\n<\/div>\n<p>\nAt\u00e2t sportul, c\u00e2t \u015fi afacerile reprezint\u0103 procese de lung\u0103 durat\u0103, consistente, \u00een care fiecare zi reprezint\u0103 un pas spre autodep\u0103\u015fire. \u00cembun\u0103t\u0103\u0163irea continu\u0103 devine aproape o obsesie at\u00e2t \u00een sport, c\u00e2t \u015fi \u00een business. Pot s\u0103 alerg 10 km? Pot intra pe o nou\u0103 categorie de pia\u0163\u0103? Pot alerga un semimaraton? Pot s\u0103-mi cresc cota de pia\u0163\u0103? Dar un maraton? Dar s\u0103 devin lider pe pia\u0163\u0103?<\/p>\n<p>\n\u015ei astfel apare o pasiune \u00een generarea schimb\u0103rii, indiferent c\u0103 se refer\u0103 la rezultate sportive sau de business.<\/p>\n<hr \/>\n<div>\n<p>\nEste practicarea unui hobby benefic\u0103 pentru rela\u0163iile de afaceri \/ pentru afacere?<\/p>\n<\/div>\n<p>\n\u00cen acest moment, sportul este pentru mine un aliat zilnic \u2013 pe de o parte \u00eemi fac ordine \u00een g\u00e2nduri, m\u0103 echilibrez mental dar \u00eemi \u015fi d\u0103 energie. C\u00e2nd ai energie, transmi\u0163i energie \u015fi c\u0103tre ceilal\u0163i. C\u0103tre colegi, c\u0103tre parteneri, c\u0103tre organiza\u0163ie.<\/p>\n<hr \/>\n<div>\n<p>\nCare sunt regulile din sport folositoare \u00een afaceri?<\/p>\n<\/div>\n<p>\nCel mai mult apreciez consisten\u0163a, focusul \u015fi fairplay-ul, \u00een ambele categorii. Satisfac\u0163ia unui rezultat bun ob\u0163inut corect este cel mai bun sentiment din lume. Totul trebuie s\u0103 fie construit pe baze solide, nu po\u0163i s\u0103 \u00eempu\u015fti doar ni\u015fte rezultate.<\/p>\n<p>\nNumber beats opinion (cifrele sunt mai relevante dec\u00e2t impresiile) \u2013 degeaba te crezi bun, dac\u0103 nu ai rezultate.<\/p>\n<p>\nMoralul conteaz\u0103 la fel de mult ca \u015fi fizicul.<\/p>\n<hr \/>\n<div>\n<p>\nCe tip de sport \/ hobby nu a\u0163i practica niciodat\u0103?<\/p>\n<\/div>\n<p>\nProbabil curling&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Vin dintr-o genera\u0163ie care a avut \u015fansa s\u0103 treac\u0103 prin Revolu\u0163ie \u015fi schimbare \u015fi \u015fansa asta ne-a construit ca manageri, o genera\u0163ie care a dep\u0103\u015fit mitul expatului, pentru c\u0103 la \u00eenceputurile carierei mele tot ce venea din afara Rom\u00e2niei reprezenta o aspira\u0163ie. Sunt mul\u0163i manageri rom\u00e2ni pe care \u00eei cunosc \u015fi care au abilitatea de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,17736,7179,307,6553,125,314,452,150,22153,467,274,5823,7178,34656,11563,19981,297,80,298,98,205,391,5436,7999,19707],"class_list":["post-133246","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-africa-de-sud","tag-brand","tag-cafea","tag-cariera","tag-ceo","tag-construire","tag-director","tag-energie","tag-generatie","tag-grup","tag-incepere","tag-manageri","tag-marketing","tag-muntenegru","tag-ocupare","tag-perioada","tag-producator","tag-refuz","tag-reprezentare","tag-romania","tag-sanatate","tag-schimbare","tag-serbia","tag-sport","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133246"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/133246\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=133246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=133246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}