\nGoogle lansez\u0103 \u00een Rom\u00e2nia programul Atelierul Digital, o platform\u0103 online gratuit\u0103 care ofer\u0103 tinerilor preg\u0103tire \u00een domeniul marketingului digital \u015fi \u00een dezvoltarea afacerii cu ajutorul internetului.<\/p>\n
\nPotrivit datelor Comisiei Europene, \u00een viitorul apropiat, 90% dintre slujbe vor necesita cunostin\u0163e digitale. Comisia European\u0103 estimeaz\u0103 c\u0103, p\u00e2n\u0103 \u00een 2020, 825.000 de locuri de munc\u0103 vor fi neacoperite din cauza acestui decalaj.<\/p>\n
\nPotrivit Digital Economy & Society Index (DESI), Rom\u00e2nia este pe ultimul loc \u00een Uniunea European\u0103 \u00een ceea ce prive\u015fte competen\u0163e digitale. Doar 16% dintre rom\u00e2ni au cuno\u015ftin\u0163e digitale de baz\u0103, \u00een compara\u0163ie cu media de 30% a EU15 \u015fi 26% \u00een \u0163\u0103rile NMS13, arat\u0103 un raport DELab. Mai mult, 43% dintre rom\u00e2ni declar\u0103 c\u0103 nu au deloc competen\u0163e digitale, ceea ce este mult peste media de 25% \u00een \u0163\u0103rile NMS13 \u015fi 14% \u00een EU15. Doar 8% dintre rom\u00e2ni cred c\u0103 au cuno\u015ftin\u0163e digitale destul de solide pentru a face fa\u0163\u0103 \u00eentr-un mediu de lucru competitiv.<\/p>\n
\n\u201eInternetul este esen\u0163ial \u00een societatea de ast\u0103zi, oferind oportunit\u0103\u0163i \u015fi mijloace de dezvoltare antreprenorilor \u015fi afacerilor. Vrem ca prin programul Atelierul Digital lansat ast\u0103zi s\u0103 oferim un instrument care s\u0103 ajute viitoarea for\u0163\u0103 de munc\u0103 \u015fi antreprenorii \u00een ob\u0163inerea cuno\u015ftin\u0163ele digitale at\u00e2t de importante \u00een economie. Sper\u0103m ca acest lucru s\u0103 contribuie la sprijinirea Rom\u00e2niei \u00een exploatarea oportunit\u0103\u0163ilor oferite de economia digital\u0103\u201d, spune Dan Bulucea, Country Director Google Rom\u00e2nia.<\/p>\n
\nAtelierul Digital ofer\u0103 preg\u0103tire \u00een lumea digital\u0103 sub forma unor cursuri video gratuite: de la cum s\u0103-\u0163i construie\u015fti prezen\u0163a online, la campanii de marketing \u00een social media sau utilizarea mediul mobil pentru a atrage noi clien\u0163i. Utilizatorii pot alege o anumit\u0103 tem\u0103 pe care vor s\u0103 se preg\u0103teasc\u0103 sau s\u0103 urmeze \u00eentregul curs online. La final, pot alege s\u0103 dea un test \u015fi, dac\u0103 \u00eel trec, vor primi o certificare din partea Google \u015fi IAB Europe. \u00centregul curs cuprinde 89 de lec\u0163ii, \u00eemp\u0103r\u0163ite \u00een 23 de teme.<\/p>\n
\n[1] EU15 \u2013 Austria, Belgia, Danemarca, Finlanda, Fran\u0163a, Germania, Grecia, Irlanda, Italia, Luxemburg, Olanda, Portugalia, Spania, Suedia, Marea Britanie<\/p>\n
[2] NMS13 \u2013 Bulgaria, Croa\u0163ia, Cipru, Cehia, Estonia, Ungaria, Letonia, Lituania, Malta, Polonia, Rom\u00e2nia, Slovacia, Slovenia<\/p>\n","protected":false},"excerpt":{"rendered":"
Google lansez\u0103 \u00een Rom\u00e2nia programul Atelierul Digital, o platform\u0103 online gratuit\u0103 care ofer\u0103 tinerilor preg\u0103tire \u00een domeniul marketingului digital \u015fi \u00een dezvoltarea afacerii cu ajutorul internetului. Potrivit datelor Comisiei Europene, \u00een viitorul apropiat, 90% dintre slujbe vor necesita cunostin\u0163e digitale. Comisia European\u0103 estimeaz\u0103 c\u0103, p\u00e2n\u0103 \u00een 2020, 825.000 de locuri de munc\u0103 vor fi neacoperite […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,254,31832,246,32751,5431,47,539,450,98,7900],"class_list":["post-132898","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-atelier","tag-competente","tag-crestere","tag-dedicatie","tag-google","tag-lansare","tag-online","tag-platforma","tag-romania","tag-studenti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132898"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132898\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}