\nBrandul de \u00eembr\u0103c\u0103minte Girls Fashion Boutique – by Luiza Willems estimeaz\u0103 v\u00e2nz\u0103ri de 200.000 de euro \u00een 2016, acesta fiind al doilea an de activitate al companiei pe pia\u0163a din Rom\u00e2nia, potrivit informa\u0163iilor trimise de reprezentan\u0163ii companiei. Afacerea Girls Fashion Boutique a fost lansat\u0103 \u00een 2014, cu o investi\u0163ie ini\u0163ial\u0103 de numai 250 de euro \u015fi produce seturi de \u00eembr\u0103c\u0103minte pentru mame \u015fi fiicele lor.<\/p>\n
\nAfacerea s-a dezvoltat pe Facebook, ca principal canal de promovare \u015fi v\u00e2nzare. Anul acesta, compania a semnat un protocol de colaborare cu Hypermarketurile Cora, introduc\u00e2nd o parte dintre modelele Girls Fashion Boutique \u00een nou\u0103 din cele 10 magazine ale re\u0163elei. <\/p>\n
\nStrategia de dezvoltare a companiei include at\u00e2t exploatarea unor noi canale de v\u00e2nzare, precum \u015fi crearea unor noi colec\u0163ii mam\u0103-fiu, tat\u0103-fiu, femei \u00eens\u0103rcinate. \u201cAm lucrat 13 ani \u00een corporate, \u00een agen\u0163ii de publicitate \u015fi \u00een corpora\u0163ii de top, dar \u00een 2014 a venit timpul s\u0103 \u00eencep altceva. Experien\u0163a \u00een publicitate \u015fi \u00een trade marketing m-a ajutat s\u0103 concep brandul, strategia de v\u00e2nz\u0103ri, promovarea \u015fi dezvoltarea. Am absolvit, de asemenea, o \u015fcoal\u0103 de design. Eu nu sunt numai antreprenorul din spatele Girls Fashion Boutique, ci \u015fi designerul tuturor modelelor. Cele care m\u0103 inspir\u0103 \u00een fiecare zi sunt feti\u0163ele mele, Anna Sophie \u015fi Eva Nicole, care apar mereu \u00een fotografii al\u0103turi de mine,\u201c spune Luiza Willems, creatoarea brandului Girls Fashion Boutique.<\/p>\n
\nCompania produce exclusiv \u00een Rom\u00e2nia, av\u00e2nd mai multe colabor\u0103ri cu fabrici \u015fi ateliere de croitorie din \u0163ar\u0103. Produsele Girls Fashion Boutique acoper\u0103 toate anotipurile, pe segmentele casual \u015fi \u00eembr\u0103c\u0103minte pentru ocazii speciale. La finalul anului 2015, Girls Fashion Boutique \u015fi-a deschis propriul atelier de croitorie unde produce haine pe comand\u0103.<\/p>\n
\n\u201cConsumatorul rom\u00e2n caut\u0103 din ce \u00een ce mai mult produse fabricate \u00een Rom\u00e2nia \u015fi este dispus s\u0103 pl\u0103teasc\u0103 mai mult pentru haine diferite, chiar unice. Cred cu t\u0103rie ca pe pia\u0163\u0103 este loc pentru mai mul\u0163i produc\u0103tori locali,\u201c adaug\u0103 Luiza Willems.<\/p>\n
\n\u00cen atelierul Girls Fashion Boutique lucreaz\u0103 \u00een prezent 3 persoane, \u00eens\u0103 Luiza Willems spune c\u0103 personalul se va dubla p\u00e2n\u0103 la sf\u00e2r\u015fitul anului. Compania pl\u0103nuie\u015fte s\u0103-\u015fi deschid\u0103 propria fabric\u0103 \u00een maximum doi ani. Mai devreme \u00eens\u0103, Girls Fashion Boutique va \u00eencepe s\u0103 exporte, fondatoarea brandului fiind deja \u00een discu\u0163ii avansate cu rom\u00e2ni din dispora care doresc s\u0103-\u015fi deschid\u0103 propriile magazine cu hainele Girls Fashion Boutique.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brandul de \u00eembr\u0103c\u0103minte Girls Fashion Boutique – by Luiza Willems estimeaz\u0103 v\u00e2nz\u0103ri de 200.000 de euro \u00een 2016, acesta fiind al doilea an de activitate al companiei pe pia\u0163a din Rom\u00e2nia, potrivit informa\u0163iilor trimise de reprezentan\u0163ii companiei. Afacerea Girls Fashion Boutique a fost lansat\u0103 \u00een 2014, cu o investi\u0163ie ini\u0163ial\u0103 de numai 250 de euro […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7179,272,83,7442,7780,8199,387,8200,60,98,7212],"class_list":["post-132497","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-brand","tag-companie","tag-deschidere","tag-dezvoltare","tag-fashion","tag-haine","tag-magazine","tag-modele","tag-piata","tag-romania","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132497"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132497\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}