\nBenjamin Kapelushnik, cunoscut ca \u201cThe Sneaker Don\u201d a \u00eenceput s\u0103 colec\u0163ioneze adida\u015fi \u00een clasa a cincea. Pentru c\u0103 p\u0103rin\u0163ii nu voiau s\u0103-i mai cumpere cea mai nou\u0103 pereche de Nike sau Adidas, el a fost nevoit s\u0103-\u015fi v\u00e2nd\u0103 adida\u015fii vechi pentru a face rost de bani. Atunci \u015fi-a dat seama c\u0103 asta ar putea fi o afacere din asta. \u201eMi-am dat seama c\u0103 dac\u0103 cump\u0103r 5-10 perechi de adida\u015fi, pentru care pl\u0103tesc oameni s\u0103 stea la coad\u0103, le-a\u015f putea vinde ulterior altor clien\u0163i care nu au avut ocazia s\u0103-i achizi\u0163ioneze la lansare\u201d, explic\u0103 Kapelushnik. \u201ePot vinde o pereche \u015fi cu 1000 de dolari\u201d, adaug\u0103 el.<\/p>\n
\nAcum t\u00e2n\u0103rul sus\u0163ine c\u0103 are v\u00e2nz\u0103ri de 1 milion de dolari \u015fi printre clien\u0163i se afl\u0103 personalit\u0103\u0163i din lumea muzicii precum DJ Khaled sau Chris Brown.<\/p>\n
\n\u201eOrice adidas ai vrea probabil c\u0103 \u00eel am \u015fi dac\u0103 nu \u00eel am pot s\u0103 fac rost de el \u00een 24 de ore. Dac\u0103 trebuie s\u0103 faci un clip pentru o melodie \u015fi vrei o pereche de adida\u015fi care se lanseaz\u0103 peste dou\u0103 s\u0103pt\u0103m\u00e2ni tot ce trebuie s\u0103 fac este s\u0103 dau un telefon \u015fi ai adida\u015fii pentru video\u201d, spune Benjamin la \u00eenceputul clipului The Great Big Story \u00een care t\u00e2n\u0103rul poveste\u015fte cum \u015fi-a \u00eenceput afacerea.<\/p>\n
\n\u015ei-a pl\u0103tit prietenii cu 40-50 de dolari pentru a sta la coad\u0103 pentru o pereche de adida\u015fi \u015fi apoi \u00eei vindea pentru o sum\u0103 mai mare, \u00eendeajuns s\u0103 fac\u0103 un profit. Afacerea a crescut \u015fi a \u00eencheiat \u00een\u0163elegeri cu dou\u0103 magazine, care au contracte cu Nike \u015fi Adidas, s\u0103 primeasc\u0103 adida\u015fi \u00eenainte de lansarea oficial\u0103. “\u00cei pl\u0103tesc extra. Trebuie s\u0103 construim o \u00eencredere reciproc\u0103. Este dificil pentru c\u0103 magazinul poate s\u0103 aib\u0103 probleme cu produc\u0103torul de adida\u015fi”, spune el. Benjamin sus\u0163ine c\u0103-i pl\u0103te\u015fte mii de dolari pentru a avea adida\u015fii \u00eenainte de lansarea oficial\u0103. Nu toate produsele le vinde imediat, unii adida\u015fi \u00eei p\u0103streaz\u0103 p\u00e2n\u0103 c\u00e2nd valoarea lor cre\u015fte. <\/p>\n
\nRecunoa\u015fte c\u0103 afacerea lui nu ar fi crescut at\u00e2t de repede dac\u0103 nu avea norocul s\u0103-l aib\u0103 pe Dj Khaled client. “\u00cei v\u00e2nd fiecare edi\u0163ie. Cump\u0103r\u0103 chiar mai multe perechi”, afirm\u0103 t\u00e2n\u0103rul. Asta i-a deschis drumul c\u0103tre al\u0163i rapperi care sunt pasiona\u0163i de adida\u015fi.<\/p>\n
\nBenjamin Kapelushnik \u00ee\u015fi \u00eemparte timpul \u00eentre liceu \u015fi afacerea sa, dar nu se mul\u0163ume\u015fte cu pu\u0163in \u015fi vrea s\u0103-\u015fi extind\u0103 afacerea \u015fi s\u0103 deschide magazine \u00een Miami, Los Angeles \u015fi New York.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Benjamin Kapelushnik, cunoscut ca \u201cThe Sneaker Don\u201d a \u00eenceput s\u0103 colec\u0163ioneze adida\u015fi \u00een clasa a cincea. Pentru c\u0103 p\u0103rin\u0163ii nu voiau s\u0103-i mai cumpere cea mai nou\u0103 pereche de Nike sau Adidas, el a fost nevoit s\u0103-\u015fi v\u00e2nd\u0103 adida\u015fii vechi pentru a face rost de bani. Atunci \u015fi-a dat seama c\u0103 asta ar putea fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[81,4126,15177,470,274,47,80,86,7960,465,4878],"class_list":["post-132459","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-afaceri","tag-clienti","tag-clip","tag-cumparare","tag-incepere","tag-lansare","tag-refuz","tag-reusita","tag-tanar","tag-valoare","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132459"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132459\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}