\n\u201e\u00cen 2016 continu\u0103m extinderea \u00een Rom\u00e2nia, ca parte a strategiei Douglas la nivel european de consolidare a pozi\u0163iei de lider \u00een retailul de beauty \u015fi cosmetice. \u00cen adi\u0163ia extinderii re\u0163elei, Douglas se va concentra pe dezvoltarea m\u0103rcilor proprii, diversificarea experien\u0163ei de cump\u0103rare \u015fi dezvoltarea capabilit\u0103\u0163ilor omnichannel\u201d, a declarat Lavinia Ivas, country manager al Douglas Rom\u00e2nia.<\/p>\n
\nNoul magazin Douglas din Timi\u015foara are o ofert\u0103 multi-brand, de peste 10.000 de articole de \u00eengrijire \u015fi parfumerie. \u201eOper\u0103m pe o pia\u0163\u0103 extrem de dinamic\u0103, iar portofoliul de produse se transform\u0103 odat\u0103 cu noile tendin\u0163e. \u00cen primul trimestru al acestui an, dou\u0103 noi branduri au fost aduse \u00een magazinele Douglas, EOS \u015fi Foreo,\u201d ad\u0103ug\u0103 Lavinia Ivas.<\/p>\n
\nDouglas lanseaz\u0103 sute de noi produse anual. Preferin\u0163ele consumatorilor sunt orientate c\u0103tre produse noi, inovatoare sau exclusivit\u0103\u0163i. \u00cen noile tendin\u0163e sunt \u015fi produsele bio sau chiar organice, Douglas lans\u00e2nd recent brandul EOS \u00een aceast\u0103 categorie, iar pentru a r\u0103spunde nevoii de exclusivitate, Douglas a creat produsul Box of Beauty, un pachet care cuprinde produse si miniaturi de lux la un pre\u0163 special.<\/p>\n
\nOferta de produse este completat\u0103 de serviciile in-store oferite de parfumeriile Douglas \u00een toat\u0103 re\u0163eaua, precum Skin Expert Bar, serviciul care ofer\u0103 \u015fedin\u0163e gratuite de dermoanaliz\u0103 \u015fi mini-tratamente cu produse de \u00eengrijire a fe\u0163ei, sau Make-up Point, serviciul de machiaj cu o capacitate de patru posturi de make-up.<\/p>\n
\nRe\u0163eaua de magazine Douglas num\u0103r\u0103 acum 19 magazine, \u00een 12 ora\u015fe, acoperind zona central\u0103 \u015fi de vest a \u0163\u0103rii. Douglas a \u00eencheiat anul 2014 cu o cifr\u0103 de afaceri de 61 milioane de lei \u015fi o cre\u015ftere de 12% fa\u0163\u0103 de 2013. Douglas este liderul european pe segmentul de parfumerie selectiv\u0103, cu v\u00e2nz\u0103ri anuale de peste 2,6 miliarde de euro (an fiscal 2014\/2015). Grupul opereaz\u0103 o re\u0163ea de 1.700 de magazine \u00een 19 \u0163\u0103ri \u015fi are peste 20.000 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Re\u0163eaua de parfumerii Douglas Rom\u00e2nia deschide un nou magazin \u00een re\u0163eaua local\u0103, \u00een mall-ul Timisoara Shopping City, care este cel de-al doilea spa\u0163iu al s\u0103u din Timi\u015foara \u015fi al nou\u0103sprezecelea din re\u0163eaua na\u0163ional\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[40587,40588,8301,42537,7543,5260,7615,8924],"class_list":["post-132335","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-douglas","tag-lavinia-ivas","tag-magazin","tag-parfumerii","tag-retea","tag-shopping","tag-spatii","tag-timisoara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132335"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132335\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}