\n\u00cen ciuda tendin\u0163ei de anglicizare ce rezult\u0103 din numele c\u0103r\u0163ii, \u201eThisisretention\u201c, Mihai Dragnea a scris un volum care se adreseaz\u0103 strict afacerilor din Rom\u00e2nia, afaceri care, nu numai \u00een opinia mea, sufer\u0103 destul de intens la capitolul rela\u0163iei cu clien\u0163ii. De altfel, volumul \u00ee\u015fi asum\u0103 rolul deschiz\u0103tor de drumuri, definindu-se drept \u201eprima carte din Rom\u00e2nia despre p\u0103strarea, nu loializarea, clien\u0163ilor\u201c.<\/p>\n
\nMihai Dragnea a lucrat pentru companii din telecom \u015fi IT \u015fi din industria bancar\u0103 \u015fi are aproape un deceniu de experien\u0163\u0103 \u00een reten\u0163iaclien\u0163ilor \u015fi \u00een marketingul reten\u0163iei. Cartea explic\u0103, invoc\u00e2nd o sumedenie de nume de speciali\u015fti \u00een domeniu, de citate \u015fi de referin\u0163e, diferen\u0163ele dintre loializare \u015fi reten\u0163ie, moduri de ac\u0163iune, strategii, bugete \u015fi tot ceea ce mai trebuie \u015fi este bine de \u015ftiut pentru a cuceri \u015fi p\u0103stra un client.<\/p>\n
\nMi-a lipsit, \u00een schimb, citind-o, ceea ce autorii occidentali folosesc din plin \u00een scrierile lor: un num\u0103r de exemple, ba chiar \u015fi de exerci\u0163ii practice, de idei care s\u0103 izvorasc\u0103 nu din citate, ci din discu\u0163ii purtate cu clien\u0163ii, din scenarii plauzibile \u015fi din istorii reale; nimic, niciun citat \u015fi nicio sentin\u0163\u0103 nu pot \u00eenlocui valoarea exemplului practic \u015fi puterea acestuia de a schimba credin\u0163e \u015fi idei. Dar ave\u0163i ce \u00eenv\u0103\u0163a din cartea lui Mihai Dragnea, care are, din plin, darul de a re\u0163ine.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen ciuda tendin\u0163ei de anglicizare ce rezult\u0103 din numele c\u0103r\u0163ii, \u201eThisisretention\u201c, Mihai Dragnea a scris un volum care se adreseaz\u0103 strict afacerilor din Rom\u00e2nia, afaceri care, nu numai \u00een opinia mea, sufer\u0103 destul de intens la capitolul rela\u0163iei cu clien\u0163ii. De altfel, volumul \u00ee\u015fi asum\u0103 rolul deschiz\u0103tor de drumuri, definindu-se drept \u201eprima carte din Rom\u00e2nia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[81,7193,4126,13673,5836,31985,80,98],"class_list":["post-132225","post","type-post","status-publish","format-standard","hentry","category-carte","tag-afaceri","tag-carte","tag-clienti","tag-dragnea","tag-nume","tag-pastrare","tag-refuz","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132225"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132225\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}