{"id":132207,"date":"2016-04-02T09:00:00","date_gmt":"2016-04-02T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=132207"},"modified":"2016-04-02T09:00:00","modified_gmt":"2016-04-02T09:00:00","slug":"intelepciunea-unui-clovn-devenit-antreprenor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=132207","title":{"rendered":"\u00cen\u0163elepciunea unui clovn devenit antreprenor"},"content":{"rendered":"

\nTitlul nu are nimic peiorativ \u00een el, s\u0103 ne \u00een\u0163elegem; Derek Sivers a fost, \u00eenainte de a ajunge antreprenor \u015fi pre\u015fedinte de companie, muzician \u015fi clovn la circ. Cartea sa \u201eOrice \u00ee\u0163i dore\u015fti. 40 de lec\u0163ii pentru un altfel de antreprenor\u201c, ap\u0103rut\u0103 la Editura Publica, vine cu c\u00e2teva idei interesante.<\/p>\n

\n\u00cenainte de orice, formatul: colec\u0163ia – sper s\u0103 fie o colec\u0163ie – se nume\u015fte Publica Pocket \u015fi condenseaz\u0103 \u00een 100 de pagini c\u00e2t alte volume \u00een 400; este adev\u0103rat c\u0103 \u015fi dimensiunea fontului este ceva mai mic\u0103. Mari sunt \u00eens\u0103 ideile din carte. Sivers a fondat un magazin online pentru muzicienii independen\u0163i, care se nume\u015fte CD Baby, \u00een 1997.<\/p>\n

\nMagazinul a devenit cel mai mare distribuitor de muzic\u0103 independent\u0103 de pe internet, cu v\u00e2nz\u0103ri de 100 de milioane de dolari pe an \u015fi 150.000 de muzicieni clien\u0163i. \u00cen 2008 Sivers a v\u00e2ndut CD Baby, ceea ce i-a permis s\u0103 dedice mai mult timp sprijinirii muzicienilor, dar \u015fi antreprenorilor; compania sa Wood Egg public\u0103 anual c\u00e2te un ghid despre cum s\u0103-\u0163i\u00eenfiin\u0163ezi propria companie \u00een \u0163\u0103ri precum Cambodgia, China, Hong Kong, India, Indonezia, Japonia, Coreea de Sud, Malaiezia, Mongolia, Filipine, Singapore, Sri Lanka, Taiwan, Thailanda sau Vietnam.<\/p>\n

\n\"\"<\/p>\n

\nCeea ce propune Sivers \u00een voluma\u015ful s\u0103u cu fonturi mici este s\u0103 furnizeze fundamentele dezvolt\u0103rii unei companii f\u0103r\u0103 ca antreprenorul s\u0103 foloseasc\u0103 un plan de afaceri. Singur autorul spune c\u0103 \u201eplanul de afaceri este discutabil. Nu \u015fti\u0163i ce vor oamenii cu adev\u0103rat p\u00e2n\u0103 c\u00e2nd nu demara\u0163i proiectul\u201c. Folosind exemple din via\u0163a real\u0103, dar \u015fi din propriile sale experien\u0163e, Derek Sivers este \u00een stare s\u0103 v\u0103 fac\u0103 s\u0103 v\u0103 lovi\u0163i peste frunte, \u00een maniera \u201eeu de ce nu m-am g\u00e2ndit?!\u201c.<\/p>\n

\nLa capitolul \u201einside\u201c nu pot evita conflictul s\u0103u cu Apple \u015fi Steve Jobs, pornit de la includerea catalogului CD Baby \u00een magazinul de muzic\u0103 iTunes. Totul, desigur, respect\u00e2nd condi\u0163iile Apple, ceea ce nu i-a prea convenit t\u00e2n\u0103rului antreprenor Sivers, care a avut t\u0103ria de a se opune abord\u0103rii milit\u0103ros-agresive a companiei lui Jobs. Care Jobs nu l-a iertat, critic\u00e2ndu-l public, \u00eentr-o disput\u0103 \u00een care, eufemistic vorbind, s\u0103 zicem c\u0103 fiecare avea partea sa de dreptate.<\/p>\n

\nTotul s-a sf\u00e2r\u015fit cu bine, iar lec\u0163ia pe care Sivers a \u00eenv\u0103\u0163at-o a fost despre men\u0163inerea controlului asupra activit\u0103\u0163ii companiei, indiferent de ce, cum \u015fi pentru cine lucrezi.<\/p>\n

\nUnul din capitolele c\u0103r\u0163ii se nume\u015fte \u201eNu doar \u00abda\u00bb. Ori \u00abclar, da!\u00bb, ori \u00abnu\u00bb\u201c. Zic \u015fi eu:<\/p>\n

\n\u201eClar, da!\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Titlul nu are nimic peiorativ \u00een el, s\u0103 ne \u00een\u0163elegem; Derek Sivers a fost, \u00eenainte de a ajunge antreprenor \u015fi pre\u015fedinte de companie, muzician \u015fi clovn la circ. Cartea sa \u201eOrice \u00ee\u0163i dore\u015fti. 40 de lec\u0163ii pentru un altfel de antreprenor\u201c, ap\u0103rut\u0103 la Editura Publica, vine cu c\u00e2teva idei interesante. \u00cenainte de orice, formatul: colec\u0163ia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[81,255,288,7193,21324,7974,272,14767,7711,7876,18509,232,14425,8301,11943,35138,9759,78,80],"class_list":["post-132207","post","type-post","status-publish","format-standard","hentry","category-carte","tag-afaceri","tag-antreprenori","tag-apple","tag-carte","tag-circ","tag-colectie","tag-companie","tag-coreea-de-sud","tag-editura","tag-format","tag-independenta","tag-india","tag-indonezia","tag-magazin","tag-magazin-online","tag-muzicieni","tag-numire","tag-publicare","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132207"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132207\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}