\n\u00cenainte de a deveni miliardar\u0103, fondatoarea Spanx, Sara Blakely, a e\u015fuat de mai multe ori. A \u00eencercat, ini\u0163ial, s\u0103 devin\u0103 actri\u0163\u0103 de comedie. A vrut apoi s\u0103 devin\u0103 avocat, dar a c\u0103zut la examenul de admitere de dou\u0103 ori. A participat chiar la o audi\u0163ie pentru rolul lui Goofy la Disney World, dar nu avea \u00een\u0103l\u0163imea potrivit\u0103 pentru a-l interpreta.<\/p>\n
\nA petrecut urm\u0103torii \u015fapte ani v\u00e2nz\u00e2nd faxuri, confrunt\u00e2ndu-se \u00een fiecare zi cu refuzuri. “A fost o lec\u0163ie de via\u0163\u0103 nepre\u0163uit\u0103”, poveste\u015fte Blakely. “Am \u00eenv\u0103\u0163at s\u0103 fiu concis\u0103 \u015fi s\u0103 explic oamenilor ce se afl\u0103 \u00een fa\u0163a lor.”<\/p>\n
Ideea companiei Spanx a pornit de la dresurile pe care Sara era nevoit\u0103 s\u0103 le poarte atunci c\u00e2nd lucra ca agent de v\u00e2nz\u0103ri de faxuri pentru compania Danka. Pe o parte, ciorapii modelatori o st\u00e2njeneau, iar pe de-o alt\u0103 parte o f\u0103ceau s\u0103 arate mai atractiv\u0103, sub\u0163iindu-i corpul. La 25 de ani, Blakely s-a decis astfel c\u0103 vrea s\u0103 aib\u0103 propriul produs \u015fi a \u00eenceput s\u0103 se documenteze. La scurt timp a scris ea \u00eens\u0103\u015fi patentul, a ales materialele \u015fi a g\u0103sit o fabric\u0103 de textile din statul american Carolina de Nord, dispus\u0103 s\u0103 \u00eei produc\u0103 dresurile modelatoare.<\/p>\n
Atunci c\u00e2nd a \u00eenceput s\u0103 lucreze la proiectul Spanx, a b\u0103tut la u\u015file multor fabrici din North Carolina, \u00eencerc\u00e2nd s\u0103 explice poten\u0163ialul produselor sale. Un singur produc\u0103tor a ascultat-o \u015fi a acceptat s\u0103 o sus\u0163in\u0103; Blakely a prezentat prototipul retailerului Neiman-Marcus \u00eentr-o manier\u0103 neconven\u0163ional\u0103: a ar\u0103tat beneficiile produsului printr-o demonstra\u0163ie care a avut loc la toaleta doamnelor. La numai trei s\u0103pt\u0103m\u00e2ni, produsul ei era comercializat de retailerul Neiman-Marcus iar v\u00e2nz\u0103rile au dep\u0103\u015fit a\u015ftept\u0103rile.<\/p>\n
Sara s-a ocupat de toate aspectele afacerii sale, de la marketing la logistic\u0103 \u015fi de\u015fi nu a investit bani \u00een publicitate, dresurile ei au devenit rapid cunoscute, prin intermediul vedetelor care le-au promovat. Realizatoarea american\u0103 de televiziune Oprah Winfrey a spus c\u0103 Spanx este produsul ei preferat. Spanx a ajuns \u015fi pe paginile revistelor Forbes, Fortune, Entrepreneur, In Style, The New York Times, USA Today, Glamour sau Vogue.<\/p>\n
\u00cen urm\u0103 cu 20 de ani Sara Blakely a pus bazele unei companii produc\u0103toare de ciorapi modelatori cu o cifr\u0103 de afaceri \u00een prezent de 250 de milioane de dolari. \u00cen v\u00e2rst\u0103 de 42 de ani, Blakely a fost numit\u0103 \u00een martie 2012 cea mai t\u00e2n\u0103r\u0103 miliardar\u0103 din Statele Unite de c\u0103tre revista Forbes, cu o avere estimat\u0103 \u00een septembrie 2013 la un miliard de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cenainte de a deveni miliardar\u0103, fondatoarea Spanx, Sara Blakely, a e\u015fuat de mai multe ori. A \u00eencercat, ini\u0163ial, s\u0103 devin\u0103 actri\u0163\u0103 de comedie. A vrut apoi s\u0103 devin\u0103 avocat, dar a c\u0103zut la examenul de admitere de dou\u0103 ori. A participat chiar la o audi\u0163ie pentru rolul lui Goofy la Disney World, dar nu avea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[21387,10439,8786,8482,7546,272,8031,33308,8684,9260,10884,80,26240,241],"class_list":["post-132161","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-actrita","tag-admitere","tag-avocat","tag-cadere","tag-comedie","tag-companie","tag-disney","tag-esuat","tag-examen","tag-forbes","tag-incercare","tag-refuz","tag-tanara","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132161"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/132161\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}