\n\u00cen 2015, cele mai importante cre\u015fteri de v\u00e2nz\u0103ri \u00een portofoliul Stihl au fost \u00eenregistrate la motofer\u0103straie \u015fi motocoase, cu plusuri de 15% fa\u0163\u0103 de 2014. \u201cDe anul trecut am demarat o serie de proiecte care vizeaz\u0103 o cre\u015ftere cantitativ\u0103 a re\u0163elei, dar \u00een special una calitativ\u0103. Practic, am intrat \u00eentr-un amplu proces de reamenajare a spa\u0163iilor comerciale \u015fi de service, care ne determin\u0103 s\u0103 apreciem c\u0103 ne afl\u0103m \u00een cea mai dinamic\u0103 perioad\u0103 a companiei. Acest proces va continua \u015fi pe parcursul acestui an, estim\u00e2nd ca p\u00e2n\u0103 la sf\u00e2r\u015fitul lui 2016 vom avea o treime din re\u0163ea reconfigurat\u0103 dup\u0103 noi standarde vizuale \u015fi de func\u0163ionalitate\u201d, declar\u0103 Ioan Mezei, director general al Stihl Rom\u00e2nia.<\/p>\n
\n\u00cen prezent \u00een re\u0163eaua Stihl sunt aproximativ 300 de magazine, pe o suprafa\u0163\u0103 total\u0103 de 13.000 mp, efortul investi\u0163ional pentru reconfigurarea stilistic\u0103 \u015fi func\u0163ional\u0103 ridic\u00e2ndu-se la 5 milioane de euro. \u201cO particularitate specific\u0103 a acestui proiect este c\u0103 orice dealer poate accesa un nivel superior de amenajare, pentru magazine de minim 80 mp, fapt care va transforma spa\u0163iul respectiv \u00een ceea ce noi numim flagship store. P\u00e2n\u0103 anul viitor avem planificate inaugurarea a 49 de astfel de spa\u0163ii, \u00een 2-3 ani num\u0103rul acestora put\u00e2nd s\u0103 ajung\u0103 la 60\u201d, precizeaz\u0103 Ioan Mezei.<\/p>\n
\n\u201cAm propus acest concept dealerilor Stihl \u00eenc\u0103 din 2014, de atunci am reu\u015fit s\u0103-l implement\u0103m \u00een 26 magazine. Conceptul este unul revolu\u0163ionar chiar \u015fi la nivel global Stihl, astfel c\u0103 Rom\u00e2nia a func\u0163ionat ini\u0163ial ca pia\u0163\u0103 pilot de implementare \u015fi acum poate s\u0103 furnizeze know-how pe acest sector pentru restul lumii unde compania este prezent\u0103.\u201d<\/p>\n
\nLa nivel interna\u0163ional Stihl a anun\u0163at \u00een 2015 o cre\u015ftere de 10,4% la opt luni, ating\u00e2nd o cifr\u0103 de afaceri de aproximativ 2,3 miliarde de euro. Compania german\u0103 inten\u0163ioneaz\u0103 s\u0103 investeasc\u0103 1 miliard de euro \u00een dezvoltare p\u00e2n\u0103 \u00een 2018. \u00cen prezent Stihl Rom\u00e2nia import\u0103 motounelte sub brandurile Stihl \u015fi Viking.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Stihl a \u00eenregistrat o cre\u015ftere de 10% a afacerii \u00een 2015, iar a\u015ftept\u0103rile pentru anul \u00een curs vizeaz\u0103 continuarea plusurilor \u00een v\u00e2nz\u0103ri. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[149,25388,7543,25389],"class_list":["post-131984","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-investitii","tag-ioan-mezei","tag-retea","tag-stihl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131984"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131984\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}